Precious (Based on the Novel Push by Sapphire) (2009)

Precious (Based on the Novel Push by Sapphire) poster
Theatrical Performance
Domestic Box Office $47,566,524Details
International Box Office $21,156,324Details
Worldwide Box Office $68,722,848
Home Market Performance
Est. Domestic DVD Sales $22,547,339 Details
Est. Domestic Blu-ray Sales $1,959,266 Details
Total Est. Domestic Video Sales $24,506,605
Further financial details...

Metrics

Opening Weekend:$1,872,458 (3.9% of total gross)
Legs:4.37 (domestic box office/biggest weekend)
Domestic Share:69.2% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 6.9 times production budget)
Theater counts:18 opening theaters/1,003 max. theaters, 7.9 weeks average run per theater
Infl. Adj. Dom. BO $68,098,510

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: November 6th, 2009 (Limited) by Lionsgate
Video Release: March 9th, 2010 by Lionsgate Home Entertainment, released as Precious: Based on the Novel "Push" by Sapphire
MPAA Rating: R for child abuse including sexual assault, and pervasive language.
Running Time: 119 minutes
Comparisons: Best Picture Oscar Nominees, 2010
vs. The Boy in the Striped Pyjamas
Create your own comparison chart…
Keywords: Teenage Mom, Incest, Dysfunctional Family, AIDS, 2010 Oscars Best Picture Nominee, Life Drama
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Lionsgate, Oprah Winfrey, Tyler Perry Studios, Lee Daniels Entertainment, Smokewood Entertainment Group
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 18th Weekend Limited Release 75 $181,674 Mar 5, 2010 122
Biggest 17th Weekend Limited Release 86 $204,887 Feb 26, 2010 115
Biggest 14th Weekend Limited Release 69 $474,156 Feb 5, 2010 94
Biggest 9th Weekend Limited Release 90 $924,203 Jan 1, 2010 59
Biggest 5th Weekend Limited Release 82 $2,282,077 Dec 4, 2009 31
Biggest 4th Weekend Limited Release 8 $7,081,032 Nov 27, 2009 24
Thanksgiving (All Movies, 3-Day) 212 $7,081,032 Nov 27, 2009 24
Thanksgiving (All Movies, 3-Day, Inflation Adjusted) 257 $10,376,077 Nov 27, 2009 24
Thanksgiving (All Movies, 5-Day) 239 $7,081,032 Nov 27, 2009 24
Thanksgiving (All Movies, 5-Day, Inflation Adjusted) 257 $8,648,304 Nov 27, 2009 24
Biggest 3rd Weekend Limited Release 1 $10,881,772 Nov 20, 2009 17
Biggest 2nd Weekend Limited Release 6 $5,874,628 Nov 13, 2009 10
Theater Average 2nd Weekend 76 $33,762 Nov 13, 2009 10
Veterans Day (All Movies, 3-Day) 147 $5,874,628 Nov 13, 2009 10
Veterans Day (All Movies, 3-Day, Inflation Adjusted) 195 $8,608,291 Nov 13, 2009 10
Biggest Opening Weekend Limited Release 72 $1,872,458 Nov 6, 2009 3
Theater Average Opening Weekend 26 $104,025 Nov 6, 2009 3
Theater Average 33 $104,025 Nov 6, 2009 3
Top 2009 Theater Average 3 $104,025 Nov 6, 2009 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 6, 2009 12 $1,872,458   18 $104,025   $1,872,458 1
Nov 13, 2009 3 $5,874,628 +214% 174 $33,762   $8,699,180 2
Nov 20, 2009 6 $10,881,772 +85% 629 $17,300   $21,277,521 3
Nov 27, 2009 8 $7,081,032 -35% 663 $10,680   $32,433,482 4
Dec 4, 2009 12 $2,282,077 -68% 664 $3,437   $36,252,012 5
Dec 11, 2009 15 $1,280,550 -44% 664 $1,929   $38,282,489 6
Dec 18, 2009 13 $1,203,741 -6% 1,003 $1,200   $40,084,412 7
Dec 25, 2009 16 $865,083 -28% 629 $1,375   $41,778,920 8
Jan 1, 2010 15 $924,203 +7% 629 $1,469   $43,492,192 9
Jan 8, 2010 18 $464,718 -50% 409 $1,136   $44,311,459 10
Jan 15, 2010 26 $238,797 -49% 228 $1,047   $44,758,541 11
Jan 22, 2010 29 $211,820 -11% 194 $1,092   $45,142,926 12
Jan 29, 2010 29 $215,131 +2% 222 $969   $45,447,889 13
Feb 5, 2010 20 $474,156 +120% 669 $709   $46,057,209 14
Feb 12, 2010 27 $210,844 -56% 269 $784   $46,520,765 15
Feb 19, 2010 32 $160,848 -24% 259 $621   $46,819,335 16
Feb 26, 2010 30 $204,887 +27% 268 $765   $47,109,625 17
Mar 5, 2010 31 $181,674 -11% 217 $837   $47,395,661 18
Mar 12, 2010 38 $65,502 -64% 115 $570   $47,536,959 19

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 6, 2009 11 $587,859     18 $32,659   $587,859 1
Nov 7, 2009 13 $699,614 +19%   18 $38,867   $1,287,473 2
Nov 8, 2009 11 $584,985 -16%   18 $32,499   $1,872,458 3
Nov 9, 2009 10 $232,636 -60%   18 $12,924   $2,105,094 4
Nov 10, 2009 11 $227,698 -2%   18 $12,650   $2,332,792 5
Nov 11, 2009 12 $323,600 +42%   18 $17,978   $2,656,392 6
Nov 12, 2009 11 $168,160 -48%   18 $9,342   $2,824,552 7
Nov 13, 2009 4 $1,904,375 +1,032% +224% 174 $10,945   $4,728,927 8
Nov 14, 2009 4 $2,396,227 +26% +243% 174 $13,771   $7,125,154 9
Nov 15, 2009 3 $1,574,026 -34% +169% 174 $9,046   $8,699,180 10
Nov 16, 2009 3 $479,012 -70% +106% 174 $2,753   $9,178,192 11
Nov 17, 2009 4 $465,310 -3% +104% 174 $2,674   $9,643,502 12
Nov 18, 2009 4 $398,182 -14% +23% 174 $2,288   $10,041,684 13
Nov 19, 2009 5 $354,065 -11% +111% 174 $2,035   $10,395,749 14
Nov 20, 2009 4 $3,598,731 +916% +89% 629 $5,721   $13,994,480 15
Nov 21, 2009 6 $4,582,032 +27% +91% 629 $7,285   $18,576,512 16
Nov 22, 2009 6 $2,701,009 -41% +72% 629 $4,294   $21,277,521 17
Nov 23, 2009 6 $870,174 -68% +82% 629 $1,383   $22,147,695 18
Nov 24, 2009 6 $893,560 +3% +92% 629 $1,421   $23,041,255 19
Nov 27, 2009 9 $2,769,091   -23% 663 $4,177   $28,121,541 22
Nov 28, 2009 8 $2,897,453 +5% -37% 663 $4,370   $31,018,994 23
Nov 29, 2009 9 $1,414,488 -51% -48% 663 $2,133   $32,433,482 24
Nov 30, 2009 7 $416,464 -71% -52% 663 $628   $32,849,946 25
Dec 1, 2009 7 $420,361 +1% -53% 663 $634   $33,270,307 26
Dec 2, 2009 7 $349,785 -17%   663 $528   $33,620,092 27
Dec 3, 2009 7 $349,843 n/c   663 $528   $33,969,935 28
Dec 4, 2009 12 $714,210 +104% -74% 664 $1,076   $34,684,145 29
Dec 5, 2009 12 $974,082 +36% -66% 664 $1,467   $35,658,227 30
Dec 6, 2009 12 $593,785 -39% -58% 664 $894   $36,252,012 31
Dec 7, 2009 11 $188,623 -68% -55% 664 $284   $36,440,635 32
Dec 8, 2009 12 $194,293 +3% -54% 664 $293   $36,634,928 33
Dec 9, 2009 12 $176,643 -9% -49% 664 $266   $36,811,571 34
Dec 10, 2009 12 $190,368 +8% -46% 664 $287   $37,001,939 35
Dec 11, 2009 14 $381,559 +100% -47% 664 $575   $37,383,498 36
Dec 12, 2009 15 $561,445 +47% -42% 664 $846   $37,944,943 37
Dec 13, 2009 15 $337,546 -40% -43% 664 $508   $38,282,489 38
Dec 14, 2009 13 $127,319 -62% -33% 664 $192   $38,409,808 39
Dec 15, 2009 13 $154,758 +22% -20% 664 $233   $38,564,566 40
Dec 16, 2009 13 $157,615 +2% -11% 664 $237   $38,722,181 41
Dec 17, 2009 13 $158,490 +1% -17% 664 $239   $38,880,671 42
Dec 18, 2009 13 $357,236 +125% -6% 1,003 $356   $39,237,907 43
Dec 19, 2009 13 $445,473 +25% -21% 1,003 $444   $39,683,380 44
Dec 20, 2009 12 $401,032 -10% +19% 1,003 $400   $40,084,412 45
Dec 21, 2009 12 $235,873 -41% +85% 1,003 $235   $40,320,285 46
Dec 22, 2009 - $258,758 +10% +67% 1,003 $258   $40,579,043 47
Dec 23, 2009 - $203,093 -22% +29% 1,003 $202   $40,782,136 48
Dec 24, 2009 14 $131,701 -35% -17% 1,003 $131   $40,913,837 49
Dec 25, 2009 16 $218,408 +66% -39% 629 $347   $41,132,245 50
Dec 26, 2009 16 $346,043 +58% -22% 629 $550   $41,478,288 51
Dec 27, 2009 16 $300,632 -13% -25% 629 $478   $41,778,920 52
Dec 28, 2009 15 $225,350 -25% -4% 629 $358   $42,004,270 53
Dec 29, 2009 16 $213,652 -5% -17% 629 $340   $42,217,922 54
Dec 30, 2009 16 $214,084 n/c +5% 629 $340   $42,432,006 55
Dec 31, 2009 17 $135,983 -36% +3% 629 $216   $42,567,989 56
Jan 1, 2010 15 $339,314 +150% +55% 629 $539   $42,907,303 57
Jan 2, 2010 15 $378,248 +11% +9% 629 $601   $43,285,551 58
Jan 3, 2010 16 $206,641 -45% -31% 629 $329   $43,492,192 59
Jan 4, 2010 - $84,296 -59% -63% 629 $134   $43,576,488 60
Jan 5, 2010 - $90,252 +7% -58% 629 $143   $43,666,740 61
Jan 6, 2010 - $91,111 +1% -57% 629 $145   $43,757,851 62
Jan 7, 2010 - $88,890 -2% -35% 629 $141   $43,846,741 63
Jan 8, 2010 - $123,519 +39% -64% 409 $302   $43,970,260 64
Jan 9, 2010 - $199,435 +61% -47% 409 $488   $44,169,695 65
Jan 10, 2010 - $141,764 -29% -31% 409 $347   $44,311,459 66
Jan 11, 2010 - $45,556 -68% -46% 409 $111   $44,357,015 67
Jan 12, 2010 - $53,884 +18% -40% 409 $132   $44,410,899 68
Jan 13, 2010 - $53,801 n/c -41% 409 $132   $44,464,700 69
Jan 14, 2010 - $55,044 +2% -38% 409 $135   $44,519,744 70
Jan 15, 2010 - $58,893 +7% -52% 228 $258   $44,578,637 71
Jan 16, 2010 - $99,266 +69% -50% 228 $435   $44,677,903 72
Jan 17, 2010 - $80,638 -19% -43% 228 $354   $44,758,541 73
Jan 18, 2010 24 $75,219 -7% +65% 228 $330   $44,833,760 74
Jan 19, 2010 - $32,557 -57% -40% 228 $143   $44,866,317 75
Jan 20, 2010 - $30,475 -6% -43% 228 $134   $44,896,792 76
Jan 21, 2010 - $34,314 +13% -38% 228 $151   $44,931,106 77
Jan 22, 2010 - $57,165 +67% -3% 194 $295   $44,988,271 78
Jan 23, 2010 - $96,285 +68% -3% 194 $496   $45,084,556 79
Jan 24, 2010 - $58,370 -39% -28% 194 $301   $45,142,926 80
Jan 25, 2010 - $19,808 -66% -74% 194 $102   $45,162,734 81
Jan 26, 2010 - $22,745 +15% -30% 194 $117   $45,185,479 82
Jan 27, 2010 - $23,695 +4% -22% 194 $122   $45,209,174 83
Jan 28, 2010 - $23,584 n/c -31% 194 $122   $45,232,758 84
Jan 29, 2010 - $54,694 +132% -4% 222 $246   $45,287,452 85
Jan 30, 2010 - $95,112 +74% -1% 222 $428   $45,382,564 86
Jan 31, 2010 - $65,325 -31% +12% 222 $294   $45,447,889 87
Feb 1, 2010 - $21,573 -67% +9% 222 $97   $45,469,462 88
Feb 2, 2010 - $37,426 +73% +65% 222 $169   $45,506,888 89
Feb 3, 2010 - $38,476 +3% +62% 222 $173   $45,545,364 90
Feb 4, 2010 - $37,689 -2% +60% 222 $170   $45,583,053 91
Feb 5, 2010 - $135,492 +260% +148% 669 $203   $45,718,545 92
Feb 6, 2010 - $221,313 +63% +133% 669 $331   $45,939,858 93
Feb 7, 2010 - $117,351 -47% +80% 669 $175   $46,057,209 94
Feb 8, 2010 - $55,184 -53% +156% 669 $82   $46,112,393 95
Feb 9, 2010 - $72,593 +32% +94% 669 $109   $46,184,986 96
Feb 10, 2010 - $56,939 -22% +48% 669 $85   $46,241,925 97
Feb 11, 2010 - $67,996 +19% +80% 669 $102   $46,309,921 98
Feb 12, 2010 - $44,183 -35% -67% 269 $164   $46,354,104 99
Feb 13, 2010 - $85,967 +95% -61% 269 $320   $46,440,071 100
Feb 14, 2010 - $80,694 -6% -31% 269 $300   $46,520,765 101
Feb 15, 2010 28 $50,719 -37% -8% 269 $189   $46,571,484 102
Feb 16, 2010 - $26,458 -48% -64% 269 $98   $46,597,942 103
Feb 17, 2010 - $29,795 +13% -48% 269 $111   $46,627,737 104
Feb 18, 2010 - $30,750 +3% -55% 269 $114   $46,658,487 105
Feb 19, 2010 - $40,394 +31% -9% 259 $156   $46,698,881 106
Feb 20, 2010 - $72,448 +79% -16% 259 $280   $46,771,329 107
Feb 21, 2010 - $48,006 -34% -41% 259 $185   $46,819,335 108
Feb 22, 2010 - $16,724 -65% -67% 259 $65   $46,836,059 109
Feb 23, 2010 - $22,194 +33% -16% 259 $86   $46,858,253 110
Feb 24, 2010 - $24,801 +12% -17% 259 $96   $46,883,054 111
Feb 25, 2010 - $21,684 -13% -29% 259 $84   $46,904,738 112
Feb 26, 2010 - $35,541 +64% -12% 268 $133   $46,940,279 113
Feb 27, 2010 - $121,367 +241% +68% 268 $453   $47,061,646 114
Feb 28, 2010 - $47,979 -60% n/c 268 $179   $47,109,625 115
Mar 1, 2010 - $19,527 -59% +17% 268 $73   $47,129,152 116
Mar 2, 2010 - $27,401 +40% +23% 268 $102   $47,156,553 117
Mar 3, 2010 - $28,199 +3% +14% 268 $105   $47,184,752 118
Mar 4, 2010 - $29,235 +4% +35% 268 $109   $47,213,987 119
Mar 5, 2010 - $46,590 +59% +31% 217 $215   $47,260,577 120
Mar 6, 2010 - $93,898 +102% -23% 217 $433   $47,354,475 121
Mar 7, 2010 - $41,186 -56% -14% 217 $190   $47,395,661 122
Mar 8, 2010 - $18,829 -54% -4% 217 $87   $47,414,490 123
Mar 9, 2010 - $21,749 +16% -21% 217 $100   $47,436,239 124
Mar 10, 2010 - $18,725 -14% -34% 217 $86   $47,454,964 125
Mar 11, 2010 - $16,493 -12% -44% 217 $76   $47,471,457 126
Mar 12, 2010 - $19,210 +16% -59% 115 $167   $47,490,667 127
Mar 13, 2010 - $28,550 +49% -70% 115 $248   $47,519,217 128
Mar 14, 2010 - $17,742 -38% -57% 115 $154   $47,536,959 129
Mar 15, 2010 - $8,020 -55% -57% 115 $70   $47,544,979 130
Mar 16, 2010 - $8,542 +7% -61% 115 $74   $47,553,521 131
Mar 17, 2010 - $6,005 -30% -68% 115 $52   $47,559,526 132
Mar 18, 2010 - $6,998 +17% -58% 115 $61   $47,566,524 133

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 6, 2009 11 $2,824,552   18 $156,920   $2,824,552 1
Nov 13, 2009 4 $7,571,197 +168% 174 $43,513   $10,395,749 2
Nov 20, 2009 6 $14,956,701 +98% 629 $23,779   $25,352,450 3
Nov 27, 2009 8 $8,617,485 -42% 663 $12,998   $33,969,935 4
Dec 4, 2009 12 $3,032,004 -65% 664 $4,566   $37,001,939 5
Dec 11, 2009 15 $1,878,732 -38% 664 $2,829   $38,880,671 6
Dec 18, 2009 13 $2,033,166 +8% 1,003 $2,027   $40,913,837 7
Dec 25, 2009 16 $1,654,152 -19% 629 $2,630   $42,567,989 8
Jan 1, 2010 16 $1,278,752 -23% 629 $2,033   $43,846,741 9
Jan 8, 2010 18 $673,003 -47% 409 $1,645   $44,519,744 10
Jan 15, 2010 26 $411,362 -39% 228 $1,804   $44,931,106 11
Jan 22, 2010 29 $301,652 -27% 194 $1,555   $45,232,758 12
Jan 29, 2010 26 $350,295 +16% 222 $1,578   $45,583,053 13
Feb 5, 2010 20 $726,868 +108% 669 $1,086   $46,309,921 14
Feb 12, 2010 27 $348,566 -52% 269 $1,296   $46,658,487 15
Feb 19, 2010 30 $246,251 -29% 259 $951   $46,904,738 16
Feb 26, 2010 30 $309,249 +26% 268 $1,154   $47,213,987 17
Mar 5, 2010 29 $257,470 -17% 217 $1,186   $47,471,457 18
Mar 12, 2010 37 $95,067 -63% 115 $827   $47,566,524 19

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 14, 20101726,294 726,294$12,339,735$12,339,7351
Mar 21, 20106185,752-74% 912,046$3,155,926$15,495,6612
Mar 28, 20101193,979-49% 1,006,025$1,596,703$17,092,3643
Apr 11, 20102332,626 1,077,745$554,316$18,310,8875

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 14, 2010742,038 42,038$1,011,002$1,011,0021
Mar 21, 2010188,113-81% 50,151$195,689$1,206,6912

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Gabourey Sidibe    Clareece "Precious" Jones

Supporting Cast

Mo’Nique    Mary
Paula Patton    Ms. Rain
Mariah Carey    Ms. Weiss
Lenny Kravitz    Nurse John
Sherri Shepherd    Cornrows
Stephanie Andujar    Rita
Chyna Layne    Rhonda
Amina Robinson    Jermaine
Xosha Roquemore    Joann
Angelic Zambrana    Consuelo
Aunt Dot    Toosie
Nealla Gordon    Mrs. Lichenstein
Grace Hightower    Socialworker
Barrett Isaiah Mindell    Tom Cruise
Kimberly Russell    Katherine
Bill Sage    Mr. Wicher
Susan Taylor    Fairy Godmother

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Lee Daniels    Director
Geoffrey Fletcher    Screenwriter
Lee Daniels    Producer
Sarah Siegel-Magness    Producer
Gary Magness    Producer
Oprah Winfrey    Executive Producer
Tyler Perry    Executive Producer
Lisa Cortés    Executive Producer
Tom Heller    Executive Producer
Simone Sheffield    Co-Executive Producer
Mark G. Mathis    Co-Producer
Asger Hussain    Associate Producer
Andrew Dunn    Cinematographer
Joe Klotz    Editor
Mario Grigorov    Composer
Lynn Fainchtein    Music Supervisor
Roshelle Berliner    Production Designer
Marina Draghici    Costume Designer
Billy Hopkins    Casting Director
Jessica Kelly    Casting Director
Andrew Sforzini    Associate Producer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: New Releases are Precious

April 1st, 2010

Not only did eight new releases reach the top 30 on this March 14's sales chart, but they were very top-heavy on the chart, taking the top three spots and six of the top seven. The new number one DVD was Precious with 726,000 units sold and $12.34 million in consumer spending at retail during its first week of release. More...

DVD and Blu-ray Releases for March 9th, 2010

March 9th, 2010

We have a pair of Awards Season players coming out this week. I was supposed to review both Precious and Up in the Air, but they ran out of screeners for the latter. Because of that, it is hard for me to say which one is more deserving of the Pick of the Week honors, so I'm going to award that title to both of them. That said, while the DVD and the Blu-ray for Precious are worth picking up, the Up in the Air Blu-ray is too expensive compared to the DVD. More...

Awards Season - And the Oscar Goes To...

March 7th, 2010

The Oscars are being handed out as we speak and I will be updating our list of nominees with some of the winners as they happen. So far we've seen a few awards handed out, but no surprises. More...

Oscar Predictions: Avatar Marginal Favorite for Best Picture

March 7th, 2010

The Numbers' annual Oscar polls have proved to be remarkably accurate predictors of the final results on Oscar night. We call results based on the hundreds of The Numbers readers who vote in our Predict the Oscars competition.

We've received all the votes now, and are ready to make predictions in all categories. Percentage figures are the percentage of The Numbers readers who believe a movie or performance will win. They are a rough guide to how likely a particular movie is to win in a category. More...

Featured Blu-ray / DVD Review: Precious

March 7th, 2010

Precious was filmed in late 2007 on a small budget with mostly unknown actors in the key roles. It was based on a script by a screenwriter with no other credits and directed by a director whose only previous film was panned by critics and mostly ignored by moviegoers. When the film opened at Sundance Film Festival, it didn't have high expectations for box office success. But right from the start the critical response was amazing and the buzz started to grow. By the time the film opened in limited release, the buzz had reached a crescendo, helping it break records during its opening weekend while it earned numerous nominations during Awards Season, including six Oscars On Friday it won five Independent Spirit Awards. The expectations for this film couldn't be higher. More...

Oscar Contest: Category Highlight: Best Picture

March 6th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Picture and we actually have a real race in this category. More...

Oscar Contest: Category Highlight: Best Director

March 6th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Director and we actually have a real race in this category. More...

Awards Season: Independents are Precious

March 5th, 2010

While the Independent Spirit Awards are one of the first to announce their nominations, they are one of the last to hand out the awards. This year the clear winner was Precious, which swept all five categories it was nominated for. However, it wasn't the only winner. More...

Oscar Contest: Category Highlight: Best Actress

March 5th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Actress in a Lead Role, which, unlike many others, I don't think is a slam dunk. More...

Oscar Contest: Category Highlight: Best Supporting Actress

March 5th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Supporting Actress, which is not a very competitive category. More...

Oscar Contest: Category Highlight: Best Adapted Screenplay

March 4th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Adapted Screenplay, which is one of the categories that I think could give us a surprise. More...

International Details: Squeakquel Squeezed out of the Top Five

February 14th, 2010

For the first time during its international run, Alvin and the Chipmunks 2: The Squeakquel missed the top five and placed sixth with $7.10 million on 3,699 screens in 42 markets for a total of $200.87 million internationally and $413.03 million worldwide. With no major market openings left, the film will likely fall further down the chart over the coming weeks, but it has already made a huge profit, so Fox will be more than happy. More...

Awards Season: Avatar Not Hurting for Oscar Nominations

February 2nd, 2010

Oscar nominations were announced at 5:38 this morning, continuing a tradition that have never been adequately explained to me. (Why so early in the morning? Does earning an Oscar nomination become sweeter if people have to wake you up to congratulate you?) Leading the way in nominations were Avatar and The Hurt Locker, both of which pick up nine nods each, many of them in the same categories. More...

Per Theater Chart is Crazy

January 26th, 2010

Crazy Heart climbed to first place on the per theater chart with an average of $14,551 in 93 theaters. I think you could officially say it is earning some measure of mainstream success, while further wins during Awards Season will only help it grow. The Last Station slipped to second with an average of $12,409, but it also more than doubled its theater count, which is a good sign moving forward. Avatar was the only other film to top $10,000 on the per theater chart, earning an average of $11,125 in more than 3,000 theaters. More...

Awards Season: DGA Nominees Solidify Claims of the Leading Contenders

January 25th, 2010

The Directors Guild of America release their nominations over three days stretched out over a week. Only two of the nominations are for theatrical releases, but at least the documentary category had some interesting nominees. On the other hand, Feature Film merely enforces the trends we've seen throughout Awards Season. More...

Awards Season: Inglourious Winners

January 24th, 2010

There were few surprises when the SAG awards were handed out this weekend, and no film dominated the night. Only one film, Inglourious Basterds, won more than one award, while most of the winners lined up with those handed out at other awards ceremonies so far this season. More...

Awards Season: Avatar Has a Golden Night

January 17th, 2010

Some might debate the predictive value of The Golden Globes. After all, they don't have all of the same categories as the Oscars, and the results for Best Picture in particular have varied from the Oscar result many times over the years. However, it is hard to argue with the free publicity a film gets from winning, and the big winner tonight was Avatar. More...

Awards Season: WGA Nominations are Written in Stone

January 12th, 2010

The WGA announced their nominations this week, which include eleven awards, three of which are for theatrical releases. More...

Awards Season - Looking Up for the PGA

January 6th, 2010

The Producers Guild of America announced their nominations this week, and while there are only three categories for theatrical releases, they tend to be quite accurate predictors for the Oscar nominations. This is great news for Up, which picked up nominations in two of the three categories. More...

The Whole Nine Yards on the Per Theater Chart

December 22nd, 2009

Like last week, the number one film on the per theater chart managed that feat despite mixed reviews. This week it was Nine, which opened with an average of $64,308, but I am concerned about its ability to expand, especially if its word-of-mouth match its reviews. The number one film on the overall chart, Avatar, placed second with $22,313 while Crazy Heart was not that far behind with an average of $20,666. Up in the Air's expansion continues but it remained strong on the per theater chart with an average of $18,344 in 175 theaters. Finally, Lovely Bones saw its average plummet this weekend to $15,032, which is more than 60% lower than last weekend. Had this been accompanied by an expansion this wouldn't be an issue, but it is still playing in just three theaters. More...

Awards Season: SAG Splits Up the Nominations

December 17th, 2009

The SAG nominations were announced this week, and the trend of the year continues with Up in the Air leading the way, but no one film dominating. This time around Up in the Air was in a three-way tie with Inglourious Basterds and Precious, which makes the race even more interesting. More...

Awards Season - Golden Globe Nominations are Up in the Air

December 16th, 2009

The Hollywood Foreign Press Association announced their nominations this week, but looking over the list of films chosen, it is hard to declare any one film as the big winner. Up in the Air did pick up six Golden Globe nominations, including several of the most prestigious nominations, but it is far from the only major player. More...

The Princess and the Per Theater Chart

December 9th, 2009

Fewer films reached the $10,000 mark on the per theater chart this weekend than last weekend. The Princess and the Frog, saw its per theater average drop a minuscule 5% to $373,855, which likely represents nearly universal sellouts throughout the weekend in both theaters. Second place went to Up in the Air with an average of $78,763 in 15 theaters. That is an impressive start and with the film already proving itself to be an Awards Season player, its future is indeed bright. Broken Embraces continues to perform in limited release and earned an average of $44,285 in two theaters, but it better expand fast before momentum is lost. Mystery Team was a surprise entry in the $10,000 club earning a reported $11,259 in one theater. More...

Awards Season - Precious and Station Lead Independent Spirit Awards

December 2nd, 2009

As always, the Independent Spirit Awards represent the unofficial start of Awards Season with the announcement of their nominations. This year The Last Station and Precious topped the list of nominees with five each. For the former, it should help build buzz for its 2010 release. For the latter, it is the first step towards possible Awards Season glory and further enhances its already lofty box office potential. More...

True Royalty on the Per Theater Chart

December 1st, 2009

There were more than half-a-dozen films to top $10,000 on the per theater chart, including The Princess and the Frog, which earned close to $800,000 in just two theaters for an average of $393,095. Broken Embraces saw its per theater average rise by more than 10% to $58,993, which bodes well for its chances to expand. Next up was Me and Orson Welles with an average of $15,910 in 4 theaters, while The Road opened with $1.5 million in 111 theaters for an average of $13,534. A trio of top ten moves rounded out the $10,000 club with The Blind Side earning an average of $12,774, Precious took in an average of $10,680, and finally The Twilight Saga - New Moon was right behind with $10,606. More...

People Embrace Fantastic Films on the Per Theater Chart

November 24th, 2009

Broken Embraces opened on top of the per theater chart with an impressive average of $53,556 in two theaters, while The Fantastic Mr. Fox was in a close second place with an average $50,878 in four theaters. The overall box office leader, The Twilight Saga - New Moon, placed third with $35,497 in more than 4,000 theaters. Precious saw its best numbers of its run so far, pulling in nearly $11 million in just over 600 theaters for an average of $17,300. The Sun opened with $11,588 in one theater while The Blind Side opened with an average of $10,971 in more than 3,000 theaters. More...

New Moon Rising

November 23rd, 2009

New Moon broke all manner of records over the weekend, which was great news for Summit, and for the industry as a whole. New Moon made more all by itself than all other movies combined pulled in last weekend and the overall box office was $259 million, the second biggest weekend on record. Compared to last week, we saw a 85% increase, while compared to the same weekend last year, 2009 grew by 57%. Year-to-date, 2009 has now pulled in $9.20 billion, which is just shy of 8.0% higher than last year's pace. Additionally, it is just ahead of 2002's final tally, making 2009 the sixth biggest year so far, and we have more than a full month ahead, including two major holidays. Simply amazing. More...

Weekend Estimates: New Moon Has Third Biggest Weekend Ever

November 22nd, 2009

After enjoying impressive box office and home market sales over the last year for Twilight, the industry knew that Summit had a potential blockbuster franchise on its hands. This weekend has proved that they have a franchise as big as anything else in the industry. The Twilight Saga: New Moon opened on Friday with an extraordinary estimated $72.7 million, the biggest single day in box office history (see list). And, while it couldn't quite maintain that pace through the entire weekend, the studio reported a final weekend estimate of $140.7 million this morning, the third-biggest weekend of all time (see list). More...

Will There be a Full Moon Over the Weekend?

November 19th, 2009

This could be a surprising weekend at the box office, as the buzz for New Moon has hit new heights of insanity. There's no doubt that it will be the number one film of the weekend, and almost no doubt that it will top Twilight, which was the number one film this week last year. It appears the only real question is how many records can it break along the way. More...

A Lot of Films are Fantastic on the Per Theater Chart

November 17th, 2009

We have a new champion on the Per Theater Chart with The Fantastic Mr. Fox leading the way with an average of $66,475 in four theaters. Precious expanded into more than 100 additional theaters but still pulled in an amazing average of $33,762, which was enough for second place. La Danse climbed to $28,104, while playing again in a single theater (albeit now on two screens). The overall box office leader, 2012, opened with an average of $19,165 in just over 3,400 theaters. Uncertainty only earned mixed reviews, but it scored $13,075 in its lone theater. The End of Poverty? was richly rewarded with $12,593 in its solitary theater. Two other new releases were neck-and-neck with Four Season Lodge earning $11,667 while The Messenger managed an average of $11,131. More...

Millions Love the End of the World

November 16th, 2009

Great news at the box office, as the number one film topped expectations by a significant margin. In fact, the top three films all did much better than expected. On the down side, the rest of the films we talked about on Thursday struggled and this hurt the overall box office. The total take was up 16.9% from last weekend at $140 million, but this was 5.8% lower than the same weekend last year. Year to date, 2009 has pulled in $8.91 billion, which is 7.0% higher than last year's pace, and by this time next week 2009 will be only the seventh year to cross $9 billion in total ticket sales. More...

Will 2012 be a Disaster?

November 12th, 2009

Just the one truly wide release this week, but we also have a semi-wide release that could sneak its way into the top ten, as well as a limited release that is expanding. That wide release, 2012, is a disaster flick, which might be the best word to describe the overall box office, at least compared to last year. Very few people think 2012 will top the $67.5 million opening of Quantum of Solace, which debuted this weekend last year. In fact, if it misses that mark by a mere $10 million, I think a lot of people will be pleasantly surprised, while if it is short by $20 million or more, not too many people will be shocked. Additionally, the holdovers are going to get crushed in this comparison as well, so there is almost no chance that 2009 will come out ahead. It's a matter of minimizing the damage. More...

Truly Precious on the Per Theater Chart

November 10th, 2009

Precious had a record-breaking opening on the per theater chart with close to $1.9 million in just 18 theaters for an average of $104,025. This is just shy of the record for best per theater average for a live action movie; however, the current record holder, Dreamgirls, opened in fewer theaters and with prestige pricing, so this is arguably the better result. Precious did set the record for highest per theater average for a film playing in more than 10 theaters.

It wasn't the only film in the $10,000 club with La Danse earning $14,000 in its lone theater while Splinterheads opened with $10,515, also in one theater. More...

Weekend Estimates: Christmas Carol Looks to the Future

November 8th, 2009

Disney's A Christmas Carol got off to a disappointing start over the weekend, according to studio estimates. While a $31 million debut is nothing to sniff at, it's well below expectations and might leave the movie outside the top 50 November weekends (see list). This might be a case of opening a Christmas movie too soon, and Disney will be looking for long legs through Thanksgiving and into the Holiday Season proper, so all is not lost yet, but the next couple of weeks will be key. More...

Precious Limited Releases

November 6th, 2009

With the beginning of November comes the start of Awards Season, so we should be seeing more and more potential Awards Season players coming out over the coming weeks. However, while there is one such release this week, Precious, it is overshadowing all of the other new releases. More...

2009 Preview: November

November 1st, 2009

October was not a month to remember, as only two films really beat expectations. (Although Paranormal Activity was the most unexpected hit during the October, it actually opened in September, so one could argue it's not really an 'October hit'.) This month we have a massive collection of potential blockbusters, some potential Oscar contenders, as well as a few unfortunate films that might be squeezed out by the competition. Compared to last November, we might have the same number of $100 million hits, assuming all movies match expectations (fat chance); we have a limited release from this month become the Awards Season darling and reach that milestone (monstrously unlikely); and we count The Princess and the Frog as a November releases (intellectually dishonest). That said, if three or four legitimate November releases reach that milestone, then 2009 will be on pace to tie or break the record for most $100 million released in one calendar year. But overall, 2009 will likely see its lead over 2008 shrink during the next 30 days. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$1,872,458 (3.9% of total gross)
Legs:4.37 (domestic box office/biggest weekend)
Domestic Share:69.2% (domestic box office/worldwide)
Production Budget:$10,000,000 (worldwide box office is 6.9 times production budget)
Theater counts:18 opening theaters/1,003 max. theaters, 7.9 weeks average run per theater
Infl. Adj. Dom. BO $68,098,510

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: November 6th, 2009 (Limited) by Lionsgate
Video Release: March 9th, 2010 by Lionsgate Home Entertainment, released as Precious: Based on the Novel "Push" by Sapphire
MPAA Rating: R for child abuse including sexual assault, and pervasive language.
Running Time: 119 minutes
Comparisons: Best Picture Oscar Nominees, 2010
vs. The Boy in the Striped Pyjamas
Create your own comparison chart…
Keywords: Teenage Mom, Incest, Dysfunctional Family, AIDS, 2010 Oscars Best Picture Nominee, Life Drama
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Lionsgate, Oprah Winfrey, Tyler Perry Studios, Lee Daniels Entertainment, Smokewood Entertainment Group
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest 18th Weekend Limited Release 75 $181,674 Mar 5, 2010 122
Biggest 17th Weekend Limited Release 86 $204,887 Feb 26, 2010 115
Biggest 14th Weekend Limited Release 69 $474,156 Feb 5, 2010 94
Biggest 9th Weekend Limited Release 90 $924,203 Jan 1, 2010 59
Biggest 5th Weekend Limited Release 82 $2,282,077 Dec 4, 2009 31
Biggest 4th Weekend Limited Release 8 $7,081,032 Nov 27, 2009 24
Thanksgiving (All Movies, 3-Day) 212 $7,081,032 Nov 27, 2009 24
Thanksgiving (All Movies, 3-Day, Inflation Adjusted) 257 $10,376,077 Nov 27, 2009 24
Thanksgiving (All Movies, 5-Day) 239 $7,081,032 Nov 27, 2009 24
Thanksgiving (All Movies, 5-Day, Inflation Adjusted) 257 $8,648,304 Nov 27, 2009 24
Biggest 3rd Weekend Limited Release 1 $10,881,772 Nov 20, 2009 17
Biggest 2nd Weekend Limited Release 6 $5,874,628 Nov 13, 2009 10
Theater Average 2nd Weekend 76 $33,762 Nov 13, 2009 10
Veterans Day (All Movies, 3-Day) 147 $5,874,628 Nov 13, 2009 10
Veterans Day (All Movies, 3-Day, Inflation Adjusted) 195 $8,608,291 Nov 13, 2009 10
Biggest Opening Weekend Limited Release 72 $1,872,458 Nov 6, 2009 3
Theater Average Opening Weekend 26 $104,025 Nov 6, 2009 3
Theater Average 33 $104,025 Nov 6, 2009 3
Top 2009 Theater Average 3 $104,025 Nov 6, 2009 3

Leading Cast

Gabourey Sidibe    Clareece "Precious" Jones

Supporting Cast

Mo’Nique    Mary
Paula Patton    Ms. Rain
Mariah Carey    Ms. Weiss
Lenny Kravitz    Nurse John
Sherri Shepherd    Cornrows
Stephanie Andujar    Rita
Chyna Layne    Rhonda
Amina Robinson    Jermaine
Xosha Roquemore    Joann
Angelic Zambrana    Consuelo
Aunt Dot    Toosie
Nealla Gordon    Mrs. Lichenstein
Grace Hightower    Socialworker
Barrett Isaiah Mindell    Tom Cruise
Kimberly Russell    Katherine
Bill Sage    Mr. Wicher
Susan Taylor    Fairy Godmother

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Lee Daniels    Director
Geoffrey Fletcher    Screenwriter
Lee Daniels    Producer
Sarah Siegel-Magness    Producer
Gary Magness    Producer
Oprah Winfrey    Executive Producer
Tyler Perry    Executive Producer
Lisa Cortés    Executive Producer
Tom Heller    Executive Producer
Simone Sheffield    Co-Executive Producer
Mark G. Mathis    Co-Producer
Asger Hussain    Associate Producer
Andrew Dunn    Cinematographer
Joe Klotz    Editor
Mario Grigorov    Composer
Lynn Fainchtein    Music Supervisor
Roshelle Berliner    Production Designer
Marina Draghici    Costume Designer
Billy Hopkins    Casting Director
Jessica Kelly    Casting Director
Andrew Sforzini    Associate Producer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: New Releases are Precious

April 1st, 2010

Not only did eight new releases reach the top 30 on this March 14's sales chart, but they were very top-heavy on the chart, taking the top three spots and six of the top seven. The new number one DVD was Precious with 726,000 units sold and $12.34 million in consumer spending at retail during its first week of release. More...

DVD and Blu-ray Releases for March 9th, 2010

March 9th, 2010

We have a pair of Awards Season players coming out this week. I was supposed to review both Precious and Up in the Air, but they ran out of screeners for the latter. Because of that, it is hard for me to say which one is more deserving of the Pick of the Week honors, so I'm going to award that title to both of them. That said, while the DVD and the Blu-ray for Precious are worth picking up, the Up in the Air Blu-ray is too expensive compared to the DVD. More...

Awards Season - And the Oscar Goes To...

March 7th, 2010

The Oscars are being handed out as we speak and I will be updating our list of nominees with some of the winners as they happen. So far we've seen a few awards handed out, but no surprises. More...

Oscar Predictions: Avatar Marginal Favorite for Best Picture

March 7th, 2010

The Numbers' annual Oscar polls have proved to be remarkably accurate predictors of the final results on Oscar night. We call results based on the hundreds of The Numbers readers who vote in our Predict the Oscars competition.

We've received all the votes now, and are ready to make predictions in all categories. Percentage figures are the percentage of The Numbers readers who believe a movie or performance will win. They are a rough guide to how likely a particular movie is to win in a category. More...

Featured Blu-ray / DVD Review: Precious

March 7th, 2010

Precious was filmed in late 2007 on a small budget with mostly unknown actors in the key roles. It was based on a script by a screenwriter with no other credits and directed by a director whose only previous film was panned by critics and mostly ignored by moviegoers. When the film opened at Sundance Film Festival, it didn't have high expectations for box office success. But right from the start the critical response was amazing and the buzz started to grow. By the time the film opened in limited release, the buzz had reached a crescendo, helping it break records during its opening weekend while it earned numerous nominations during Awards Season, including six Oscars On Friday it won five Independent Spirit Awards. The expectations for this film couldn't be higher. More...

Oscar Contest: Category Highlight: Best Picture

March 6th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Picture and we actually have a real race in this category. More...

Oscar Contest: Category Highlight: Best Director

March 6th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Director and we actually have a real race in this category. More...

Awards Season: Independents are Precious

March 5th, 2010

While the Independent Spirit Awards are one of the first to announce their nominations, they are one of the last to hand out the awards. This year the clear winner was Precious, which swept all five categories it was nominated for. However, it wasn't the only winner. More...

Oscar Contest: Category Highlight: Best Actress

March 5th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Actress in a Lead Role, which, unlike many others, I don't think is a slam dunk. More...

Oscar Contest: Category Highlight: Best Supporting Actress

March 5th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Supporting Actress, which is not a very competitive category. More...

Oscar Contest: Category Highlight: Best Adapted Screenplay

March 4th, 2010

With our annual Oscar Prediction contest underway, now is the best time to look at the nominees and try and figure out who the favorites are and which films should just feel honored to be nominated. Today we look at Best Adapted Screenplay, which is one of the categories that I think could give us a surprise. More...

International Details: Squeakquel Squeezed out of the Top Five

February 14th, 2010

For the first time during its international run, Alvin and the Chipmunks 2: The Squeakquel missed the top five and placed sixth with $7.10 million on 3,699 screens in 42 markets for a total of $200.87 million internationally and $413.03 million worldwide. With no major market openings left, the film will likely fall further down the chart over the coming weeks, but it has already made a huge profit, so Fox will be more than happy. More...

Awards Season: Avatar Not Hurting for Oscar Nominations

February 2nd, 2010

Oscar nominations were announced at 5:38 this morning, continuing a tradition that have never been adequately explained to me. (Why so early in the morning? Does earning an Oscar nomination become sweeter if people have to wake you up to congratulate you?) Leading the way in nominations were Avatar and The Hurt Locker, both of which pick up nine nods each, many of them in the same categories. More...

Per Theater Chart is Crazy

January 26th, 2010

Crazy Heart climbed to first place on the per theater chart with an average of $14,551 in 93 theaters. I think you could officially say it is earning some measure of mainstream success, while further wins during Awards Season will only help it grow. The Last Station slipped to second with an average of $12,409, but it also more than doubled its theater count, which is a good sign moving forward. Avatar was the only other film to top $10,000 on the per theater chart, earning an average of $11,125 in more than 3,000 theaters. More...

Awards Season: DGA Nominees Solidify Claims of the Leading Contenders

January 25th, 2010

The Directors Guild of America release their nominations over three days stretched out over a week. Only two of the nominations are for theatrical releases, but at least the documentary category had some interesting nominees. On the other hand, Feature Film merely enforces the trends we've seen throughout Awards Season. More...

Awards Season: Inglourious Winners

January 24th, 2010

There were few surprises when the SAG awards were handed out this weekend, and no film dominated the night. Only one film, Inglourious Basterds, won more than one award, while most of the winners lined up with those handed out at other awards ceremonies so far this season. More...

Awards Season: Avatar Has a Golden Night

January 17th, 2010

Some might debate the predictive value of The Golden Globes. After all, they don't have all of the same categories as the Oscars, and the results for Best Picture in particular have varied from the Oscar result many times over the years. However, it is hard to argue with the free publicity a film gets from winning, and the big winner tonight was Avatar. More...

Awards Season: WGA Nominations are Written in Stone

January 12th, 2010

The WGA announced their nominations this week, which include eleven awards, three of which are for theatrical releases. More...

Awards Season - Looking Up for the PGA

January 6th, 2010

The Producers Guild of America announced their nominations this week, and while there are only three categories for theatrical releases, they tend to be quite accurate predictors for the Oscar nominations. This is great news for Up, which picked up nominations in two of the three categories. More...

The Whole Nine Yards on the Per Theater Chart

December 22nd, 2009

Like last week, the number one film on the per theater chart managed that feat despite mixed reviews. This week it was Nine, which opened with an average of $64,308, but I am concerned about its ability to expand, especially if its word-of-mouth match its reviews. The number one film on the overall chart, Avatar, placed second with $22,313 while Crazy Heart was not that far behind with an average of $20,666. Up in the Air's expansion continues but it remained strong on the per theater chart with an average of $18,344 in 175 theaters. Finally, Lovely Bones saw its average plummet this weekend to $15,032, which is more than 60% lower than last weekend. Had this been accompanied by an expansion this wouldn't be an issue, but it is still playing in just three theaters. More...

Awards Season: SAG Splits Up the Nominations

December 17th, 2009

The SAG nominations were announced this week, and the trend of the year continues with Up in the Air leading the way, but no one film dominating. This time around Up in the Air was in a three-way tie with Inglourious Basterds and Precious, which makes the race even more interesting. More...

Awards Season - Golden Globe Nominations are Up in the Air

December 16th, 2009

The Hollywood Foreign Press Association announced their nominations this week, but looking over the list of films chosen, it is hard to declare any one film as the big winner. Up in the Air did pick up six Golden Globe nominations, including several of the most prestigious nominations, but it is far from the only major player. More...

The Princess and the Per Theater Chart

December 9th, 2009

Fewer films reached the $10,000 mark on the per theater chart this weekend than last weekend. The Princess and the Frog, saw its per theater average drop a minuscule 5% to $373,855, which likely represents nearly universal sellouts throughout the weekend in both theaters. Second place went to Up in the Air with an average of $78,763 in 15 theaters. That is an impressive start and with the film already proving itself to be an Awards Season player, its future is indeed bright. Broken Embraces continues to perform in limited release and earned an average of $44,285 in two theaters, but it better expand fast before momentum is lost. Mystery Team was a surprise entry in the $10,000 club earning a reported $11,259 in one theater. More...

Awards Season - Precious and Station Lead Independent Spirit Awards

December 2nd, 2009

As always, the Independent Spirit Awards represent the unofficial start of Awards Season with the announcement of their nominations. This year The Last Station and Precious topped the list of nominees with five each. For the former, it should help build buzz for its 2010 release. For the latter, it is the first step towards possible Awards Season glory and further enhances its already lofty box office potential. More...

True Royalty on the Per Theater Chart

December 1st, 2009

There were more than half-a-dozen films to top $10,000 on the per theater chart, including The Princess and the Frog, which earned close to $800,000 in just two theaters for an average of $393,095. Broken Embraces saw its per theater average rise by more than 10% to $58,993, which bodes well for its chances to expand. Next up was Me and Orson Welles with an average of $15,910 in 4 theaters, while The Road opened with $1.5 million in 111 theaters for an average of $13,534. A trio of top ten moves rounded out the $10,000 club with The Blind Side earning an average of $12,774, Precious took in an average of $10,680, and finally The Twilight Saga - New Moon was right behind with $10,606. More...

People Embrace Fantastic Films on the Per Theater Chart

November 24th, 2009

Broken Embraces opened on top of the per theater chart with an impressive average of $53,556 in two theaters, while The Fantastic Mr. Fox was in a close second place with an average $50,878 in four theaters. The overall box office leader, The Twilight Saga - New Moon, placed third with $35,497 in more than 4,000 theaters. Precious saw its best numbers of its run so far, pulling in nearly $11 million in just over 600 theaters for an average of $17,300. The Sun opened with $11,588 in one theater while The Blind Side opened with an average of $10,971 in more than 3,000 theaters. More...

New Moon Rising

November 23rd, 2009

New Moon broke all manner of records over the weekend, which was great news for Summit, and for the industry as a whole. New Moon made more all by itself than all other movies combined pulled in last weekend and the overall box office was $259 million, the second biggest weekend on record. Compared to last week, we saw a 85% increase, while compared to the same weekend last year, 2009 grew by 57%. Year-to-date, 2009 has now pulled in $9.20 billion, which is just shy of 8.0% higher than last year's pace. Additionally, it is just ahead of 2002's final tally, making 2009 the sixth biggest year so far, and we have more than a full month ahead, including two major holidays. Simply amazing. More...

Weekend Estimates: New Moon Has Third Biggest Weekend Ever

November 22nd, 2009

After enjoying impressive box office and home market sales over the last year for Twilight, the industry knew that Summit had a potential blockbuster franchise on its hands. This weekend has proved that they have a franchise as big as anything else in the industry. The Twilight Saga: New Moon opened on Friday with an extraordinary estimated $72.7 million, the biggest single day in box office history (see list). And, while it couldn't quite maintain that pace through the entire weekend, the studio reported a final weekend estimate of $140.7 million this morning, the third-biggest weekend of all time (see list). More...

Will There be a Full Moon Over the Weekend?

November 19th, 2009

This could be a surprising weekend at the box office, as the buzz for New Moon has hit new heights of insanity. There's no doubt that it will be the number one film of the weekend, and almost no doubt that it will top Twilight, which was the number one film this week last year. It appears the only real question is how many records can it break along the way. More...

A Lot of Films are Fantastic on the Per Theater Chart

November 17th, 2009

We have a new champion on the Per Theater Chart with The Fantastic Mr. Fox leading the way with an average of $66,475 in four theaters. Precious expanded into more than 100 additional theaters but still pulled in an amazing average of $33,762, which was enough for second place. La Danse climbed to $28,104, while playing again in a single theater (albeit now on two screens). The overall box office leader, 2012, opened with an average of $19,165 in just over 3,400 theaters. Uncertainty only earned mixed reviews, but it scored $13,075 in its lone theater. The End of Poverty? was richly rewarded with $12,593 in its solitary theater. Two other new releases were neck-and-neck with Four Season Lodge earning $11,667 while The Messenger managed an average of $11,131. More...

Millions Love the End of the World

November 16th, 2009

Great news at the box office, as the number one film topped expectations by a significant margin. In fact, the top three films all did much better than expected. On the down side, the rest of the films we talked about on Thursday struggled and this hurt the overall box office. The total take was up 16.9% from last weekend at $140 million, but this was 5.8% lower than the same weekend last year. Year to date, 2009 has pulled in $8.91 billion, which is 7.0% higher than last year's pace, and by this time next week 2009 will be only the seventh year to cross $9 billion in total ticket sales. More...

Will 2012 be a Disaster?

November 12th, 2009

Just the one truly wide release this week, but we also have a semi-wide release that could sneak its way into the top ten, as well as a limited release that is expanding. That wide release, 2012, is a disaster flick, which might be the best word to describe the overall box office, at least compared to last year. Very few people think 2012 will top the $67.5 million opening of Quantum of Solace, which debuted this weekend last year. In fact, if it misses that mark by a mere $10 million, I think a lot of people will be pleasantly surprised, while if it is short by $20 million or more, not too many people will be shocked. Additionally, the holdovers are going to get crushed in this comparison as well, so there is almost no chance that 2009 will come out ahead. It's a matter of minimizing the damage. More...

Truly Precious on the Per Theater Chart

November 10th, 2009

Precious had a record-breaking opening on the per theater chart with close to $1.9 million in just 18 theaters for an average of $104,025. This is just shy of the record for best per theater average for a live action movie; however, the current record holder, Dreamgirls, opened in fewer theaters and with prestige pricing, so this is arguably the better result. Precious did set the record for highest per theater average for a film playing in more than 10 theaters.

It wasn't the only film in the $10,000 club with La Danse earning $14,000 in its lone theater while Splinterheads opened with $10,515, also in one theater. More...

Weekend Estimates: Christmas Carol Looks to the Future

November 8th, 2009

Disney's A Christmas Carol got off to a disappointing start over the weekend, according to studio estimates. While a $31 million debut is nothing to sniff at, it's well below expectations and might leave the movie outside the top 50 November weekends (see list). This might be a case of opening a Christmas movie too soon, and Disney will be looking for long legs through Thanksgiving and into the Holiday Season proper, so all is not lost yet, but the next couple of weeks will be key. More...

Precious Limited Releases

November 6th, 2009

With the beginning of November comes the start of Awards Season, so we should be seeing more and more potential Awards Season players coming out over the coming weeks. However, while there is one such release this week, Precious, it is overshadowing all of the other new releases. More...

2009 Preview: November

November 1st, 2009

October was not a month to remember, as only two films really beat expectations. (Although Paranormal Activity was the most unexpected hit during the October, it actually opened in September, so one could argue it's not really an 'October hit'.) This month we have a massive collection of potential blockbusters, some potential Oscar contenders, as well as a few unfortunate films that might be squeezed out by the competition. Compared to last November, we might have the same number of $100 million hits, assuming all movies match expectations (fat chance); we have a limited release from this month become the Awards Season darling and reach that milestone (monstrously unlikely); and we count The Princess and the Frog as a November releases (intellectually dishonest). That said, if three or four legitimate November releases reach that milestone, then 2009 will be on pace to tie or break the record for most $100 million released in one calendar year. But overall, 2009 will likely see its lead over 2008 shrink during the next 30 days. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 6, 2009 12 $1,872,458   18 $104,025   $1,872,458 1
Nov 13, 2009 3 $5,874,628 +214% 174 $33,762   $8,699,180 2
Nov 20, 2009 6 $10,881,772 +85% 629 $17,300   $21,277,521 3
Nov 27, 2009 8 $7,081,032 -35% 663 $10,680   $32,433,482 4
Dec 4, 2009 12 $2,282,077 -68% 664 $3,437   $36,252,012 5
Dec 11, 2009 15 $1,280,550 -44% 664 $1,929   $38,282,489 6
Dec 18, 2009 13 $1,203,741 -6% 1,003 $1,200   $40,084,412 7
Dec 25, 2009 16 $865,083 -28% 629 $1,375   $41,778,920 8
Jan 1, 2010 15 $924,203 +7% 629 $1,469   $43,492,192 9
Jan 8, 2010 18 $464,718 -50% 409 $1,136   $44,311,459 10
Jan 15, 2010 26 $238,797 -49% 228 $1,047   $44,758,541 11
Jan 22, 2010 29 $211,820 -11% 194 $1,092   $45,142,926 12
Jan 29, 2010 29 $215,131 +2% 222 $969   $45,447,889 13
Feb 5, 2010 20 $474,156 +120% 669 $709   $46,057,209 14
Feb 12, 2010 27 $210,844 -56% 269 $784   $46,520,765 15
Feb 19, 2010 32 $160,848 -24% 259 $621   $46,819,335 16
Feb 26, 2010 30 $204,887 +27% 268 $765   $47,109,625 17
Mar 5, 2010 31 $181,674 -11% 217 $837   $47,395,661 18
Mar 12, 2010 38 $65,502 -64% 115 $570   $47,536,959 19

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 6, 2009 11 $587,859     18 $32,659   $587,859 1
Nov 7, 2009 13 $699,614 +19%   18 $38,867   $1,287,473 2
Nov 8, 2009 11 $584,985 -16%   18 $32,499   $1,872,458 3
Nov 9, 2009 10 $232,636 -60%   18 $12,924   $2,105,094 4
Nov 10, 2009 11 $227,698 -2%   18 $12,650   $2,332,792 5
Nov 11, 2009 12 $323,600 +42%   18 $17,978   $2,656,392 6
Nov 12, 2009 11 $168,160 -48%   18 $9,342   $2,824,552 7
Nov 13, 2009 4 $1,904,375 +1,032% +224% 174 $10,945   $4,728,927 8
Nov 14, 2009 4 $2,396,227 +26% +243% 174 $13,771   $7,125,154 9
Nov 15, 2009 3 $1,574,026 -34% +169% 174 $9,046   $8,699,180 10
Nov 16, 2009 3 $479,012 -70% +106% 174 $2,753   $9,178,192 11
Nov 17, 2009 4 $465,310 -3% +104% 174 $2,674   $9,643,502 12
Nov 18, 2009 4 $398,182 -14% +23% 174 $2,288   $10,041,684 13
Nov 19, 2009 5 $354,065 -11% +111% 174 $2,035   $10,395,749 14
Nov 20, 2009 4 $3,598,731 +916% +89% 629 $5,721   $13,994,480 15
Nov 21, 2009 6 $4,582,032 +27% +91% 629 $7,285   $18,576,512 16
Nov 22, 2009 6 $2,701,009 -41% +72% 629 $4,294   $21,277,521 17
Nov 23, 2009 6 $870,174 -68% +82% 629 $1,383   $22,147,695 18
Nov 24, 2009 6 $893,560 +3% +92% 629 $1,421   $23,041,255 19
Nov 27, 2009 9 $2,769,091   -23% 663 $4,177   $28,121,541 22
Nov 28, 2009 8 $2,897,453 +5% -37% 663 $4,370   $31,018,994 23
Nov 29, 2009 9 $1,414,488 -51% -48% 663 $2,133   $32,433,482 24
Nov 30, 2009 7 $416,464 -71% -52% 663 $628   $32,849,946 25
Dec 1, 2009 7 $420,361 +1% -53% 663 $634   $33,270,307 26
Dec 2, 2009 7 $349,785 -17%   663 $528   $33,620,092 27
Dec 3, 2009 7 $349,843 n/c   663 $528   $33,969,935 28
Dec 4, 2009 12 $714,210 +104% -74% 664 $1,076   $34,684,145 29
Dec 5, 2009 12 $974,082 +36% -66% 664 $1,467   $35,658,227 30
Dec 6, 2009 12 $593,785 -39% -58% 664 $894   $36,252,012 31
Dec 7, 2009 11 $188,623 -68% -55% 664 $284   $36,440,635 32
Dec 8, 2009 12 $194,293 +3% -54% 664 $293   $36,634,928 33
Dec 9, 2009 12 $176,643 -9% -49% 664 $266   $36,811,571 34
Dec 10, 2009 12 $190,368 +8% -46% 664 $287   $37,001,939 35
Dec 11, 2009 14 $381,559 +100% -47% 664 $575   $37,383,498 36
Dec 12, 2009 15 $561,445 +47% -42% 664 $846   $37,944,943 37
Dec 13, 2009 15 $337,546 -40% -43% 664 $508   $38,282,489 38
Dec 14, 2009 13 $127,319 -62% -33% 664 $192   $38,409,808 39
Dec 15, 2009 13 $154,758 +22% -20% 664 $233   $38,564,566 40
Dec 16, 2009 13 $157,615 +2% -11% 664 $237   $38,722,181 41
Dec 17, 2009 13 $158,490 +1% -17% 664 $239   $38,880,671 42
Dec 18, 2009 13 $357,236 +125% -6% 1,003 $356   $39,237,907 43
Dec 19, 2009 13 $445,473 +25% -21% 1,003 $444   $39,683,380 44
Dec 20, 2009 12 $401,032 -10% +19% 1,003 $400   $40,084,412 45
Dec 21, 2009 12 $235,873 -41% +85% 1,003 $235   $40,320,285 46
Dec 22, 2009 - $258,758 +10% +67% 1,003 $258   $40,579,043 47
Dec 23, 2009 - $203,093 -22% +29% 1,003 $202   $40,782,136 48
Dec 24, 2009 14 $131,701 -35% -17% 1,003 $131   $40,913,837 49
Dec 25, 2009 16 $218,408 +66% -39% 629 $347   $41,132,245 50
Dec 26, 2009 16 $346,043 +58% -22% 629 $550   $41,478,288 51
Dec 27, 2009 16 $300,632 -13% -25% 629 $478   $41,778,920 52
Dec 28, 2009 15 $225,350 -25% -4% 629 $358   $42,004,270 53
Dec 29, 2009 16 $213,652 -5% -17% 629 $340   $42,217,922 54
Dec 30, 2009 16 $214,084 n/c +5% 629 $340   $42,432,006 55
Dec 31, 2009 17 $135,983 -36% +3% 629 $216   $42,567,989 56
Jan 1, 2010 15 $339,314 +150% +55% 629 $539   $42,907,303 57
Jan 2, 2010 15 $378,248 +11% +9% 629 $601   $43,285,551 58
Jan 3, 2010 16 $206,641 -45% -31% 629 $329   $43,492,192 59
Jan 4, 2010 - $84,296 -59% -63% 629 $134   $43,576,488 60
Jan 5, 2010 - $90,252 +7% -58% 629 $143   $43,666,740 61
Jan 6, 2010 - $91,111 +1% -57% 629 $145   $43,757,851 62
Jan 7, 2010 - $88,890 -2% -35% 629 $141   $43,846,741 63
Jan 8, 2010 - $123,519 +39% -64% 409 $302   $43,970,260 64
Jan 9, 2010 - $199,435 +61% -47% 409 $488   $44,169,695 65
Jan 10, 2010 - $141,764 -29% -31% 409 $347   $44,311,459 66
Jan 11, 2010 - $45,556 -68% -46% 409 $111   $44,357,015 67
Jan 12, 2010 - $53,884 +18% -40% 409 $132   $44,410,899 68
Jan 13, 2010 - $53,801 n/c -41% 409 $132   $44,464,700 69
Jan 14, 2010 - $55,044 +2% -38% 409 $135   $44,519,744 70
Jan 15, 2010 - $58,893 +7% -52% 228 $258   $44,578,637 71
Jan 16, 2010 - $99,266 +69% -50% 228 $435   $44,677,903 72
Jan 17, 2010 - $80,638 -19% -43% 228 $354   $44,758,541 73
Jan 18, 2010 24 $75,219 -7% +65% 228 $330   $44,833,760 74
Jan 19, 2010 - $32,557 -57% -40% 228 $143   $44,866,317 75
Jan 20, 2010 - $30,475 -6% -43% 228 $134   $44,896,792 76
Jan 21, 2010 - $34,314 +13% -38% 228 $151   $44,931,106 77
Jan 22, 2010 - $57,165 +67% -3% 194 $295   $44,988,271 78
Jan 23, 2010 - $96,285 +68% -3% 194 $496   $45,084,556 79
Jan 24, 2010 - $58,370 -39% -28% 194 $301   $45,142,926 80
Jan 25, 2010 - $19,808 -66% -74% 194 $102   $45,162,734 81
Jan 26, 2010 - $22,745 +15% -30% 194 $117   $45,185,479 82
Jan 27, 2010 - $23,695 +4% -22% 194 $122   $45,209,174 83
Jan 28, 2010 - $23,584 n/c -31% 194 $122   $45,232,758 84
Jan 29, 2010 - $54,694 +132% -4% 222 $246   $45,287,452 85
Jan 30, 2010 - $95,112 +74% -1% 222 $428   $45,382,564 86
Jan 31, 2010 - $65,325 -31% +12% 222 $294   $45,447,889 87
Feb 1, 2010 - $21,573 -67% +9% 222 $97   $45,469,462 88
Feb 2, 2010 - $37,426 +73% +65% 222 $169   $45,506,888 89
Feb 3, 2010 - $38,476 +3% +62% 222 $173   $45,545,364 90
Feb 4, 2010 - $37,689 -2% +60% 222 $170   $45,583,053 91
Feb 5, 2010 - $135,492 +260% +148% 669 $203   $45,718,545 92
Feb 6, 2010 - $221,313 +63% +133% 669 $331   $45,939,858 93
Feb 7, 2010 - $117,351 -47% +80% 669 $175   $46,057,209 94
Feb 8, 2010 - $55,184 -53% +156% 669 $82   $46,112,393 95
Feb 9, 2010 - $72,593 +32% +94% 669 $109   $46,184,986 96
Feb 10, 2010 - $56,939 -22% +48% 669 $85   $46,241,925 97
Feb 11, 2010 - $67,996 +19% +80% 669 $102   $46,309,921 98
Feb 12, 2010 - $44,183 -35% -67% 269 $164   $46,354,104 99
Feb 13, 2010 - $85,967 +95% -61% 269 $320   $46,440,071 100
Feb 14, 2010 - $80,694 -6% -31% 269 $300   $46,520,765 101
Feb 15, 2010 28 $50,719 -37% -8% 269 $189   $46,571,484 102
Feb 16, 2010 - $26,458 -48% -64% 269 $98   $46,597,942 103
Feb 17, 2010 - $29,795 +13% -48% 269 $111   $46,627,737 104
Feb 18, 2010 - $30,750 +3% -55% 269 $114   $46,658,487 105
Feb 19, 2010 - $40,394 +31% -9% 259 $156   $46,698,881 106
Feb 20, 2010 - $72,448 +79% -16% 259 $280   $46,771,329 107
Feb 21, 2010 - $48,006 -34% -41% 259 $185   $46,819,335 108
Feb 22, 2010 - $16,724 -65% -67% 259 $65   $46,836,059 109
Feb 23, 2010 - $22,194 +33% -16% 259 $86   $46,858,253 110
Feb 24, 2010 - $24,801 +12% -17% 259 $96   $46,883,054 111
Feb 25, 2010 - $21,684 -13% -29% 259 $84   $46,904,738 112
Feb 26, 2010 - $35,541 +64% -12% 268 $133   $46,940,279 113
Feb 27, 2010 - $121,367 +241% +68% 268 $453   $47,061,646 114
Feb 28, 2010 - $47,979 -60% n/c 268 $179   $47,109,625 115
Mar 1, 2010 - $19,527 -59% +17% 268 $73   $47,129,152 116
Mar 2, 2010 - $27,401 +40% +23% 268 $102   $47,156,553 117
Mar 3, 2010 - $28,199 +3% +14% 268 $105   $47,184,752 118
Mar 4, 2010 - $29,235 +4% +35% 268 $109   $47,213,987 119
Mar 5, 2010 - $46,590 +59% +31% 217 $215   $47,260,577 120
Mar 6, 2010 - $93,898 +102% -23% 217 $433   $47,354,475 121
Mar 7, 2010 - $41,186 -56% -14% 217 $190   $47,395,661 122
Mar 8, 2010 - $18,829 -54% -4% 217 $87   $47,414,490 123
Mar 9, 2010 - $21,749 +16% -21% 217 $100   $47,436,239 124
Mar 10, 2010 - $18,725 -14% -34% 217 $86   $47,454,964 125
Mar 11, 2010 - $16,493 -12% -44% 217 $76   $47,471,457 126
Mar 12, 2010 - $19,210 +16% -59% 115 $167   $47,490,667 127
Mar 13, 2010 - $28,550 +49% -70% 115 $248   $47,519,217 128
Mar 14, 2010 - $17,742 -38% -57% 115 $154   $47,536,959 129
Mar 15, 2010 - $8,020 -55% -57% 115 $70   $47,544,979 130
Mar 16, 2010 - $8,542 +7% -61% 115 $74   $47,553,521 131
Mar 17, 2010 - $6,005 -30% -68% 115 $52   $47,559,526 132
Mar 18, 2010 - $6,998 +17% -58% 115 $61   $47,566,524 133

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 6, 2009 11 $2,824,552   18 $156,920   $2,824,552 1
Nov 13, 2009 4 $7,571,197 +168% 174 $43,513   $10,395,749 2
Nov 20, 2009 6 $14,956,701 +98% 629 $23,779   $25,352,450 3
Nov 27, 2009 8 $8,617,485 -42% 663 $12,998   $33,969,935 4
Dec 4, 2009 12 $3,032,004 -65% 664 $4,566   $37,001,939 5
Dec 11, 2009 15 $1,878,732 -38% 664 $2,829   $38,880,671 6
Dec 18, 2009 13 $2,033,166 +8% 1,003 $2,027   $40,913,837 7
Dec 25, 2009 16 $1,654,152 -19% 629 $2,630   $42,567,989 8
Jan 1, 2010 16 $1,278,752 -23% 629 $2,033   $43,846,741 9
Jan 8, 2010 18 $673,003 -47% 409 $1,645   $44,519,744 10
Jan 15, 2010 26 $411,362 -39% 228 $1,804   $44,931,106 11
Jan 22, 2010 29 $301,652 -27% 194 $1,555   $45,232,758 12
Jan 29, 2010 26 $350,295 +16% 222 $1,578   $45,583,053 13
Feb 5, 2010 20 $726,868 +108% 669 $1,086   $46,309,921 14
Feb 12, 2010 27 $348,566 -52% 269 $1,296   $46,658,487 15
Feb 19, 2010 30 $246,251 -29% 259 $951   $46,904,738 16
Feb 26, 2010 30 $309,249 +26% 268 $1,154   $47,213,987 17
Mar 5, 2010 29 $257,470 -17% 217 $1,186   $47,471,457 18
Mar 12, 2010 37 $95,067 -63% 115 $827   $47,566,524 19

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 14, 20101726,294 726,294$12,339,735$12,339,7351
Mar 21, 20106185,752-74% 912,046$3,155,926$15,495,6612
Mar 28, 20101193,979-49% 1,006,025$1,596,703$17,092,3643
Apr 11, 20102332,626 1,077,745$554,316$18,310,8875

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 14, 2010742,038 42,038$1,011,002$1,011,0021
Mar 21, 2010188,113-81% 50,151$195,689$1,206,6912

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.