Per Theater Chart is Crazy

January 26, 2010

Crazy Heart climbed to first place on the per theater chart with an average of $14,551 in 93 theaters. I think you could officially say it is earning some measure of mainstream success, while further wins during Awards Season will only help it grow. The Last Station slipped to second with an average of $12,409, but it also more than doubled its theater count, which is a good sign moving forward. Avatar was the only other film to top $10,000 on the per theater chart, earning an average of $11,125 in more than 3,000 theaters.

None of the new limited release reached the $10,000 mark, but The Girl on the Train came very, very close with an average of $9,577 in two theaters. Creation started strong with an average of $7,582 in seven theaters. On the other hand, To Save a Life was weak at just $3,433, but it was playing in more than 400 theaters. Drool doesn't have that mitigating factor after earning just $1,199 in one theater, while Murder is Fashion opened with $1,046 in two theaters for an average of $523.

This past week also saw milestones reached for a few Per Theater Chart alumni:

  • To Save a Life opened with more than $1 million, so obviously it reached that milestone. Going forward it is a little difficult to predict. On the one hand, it is a niche market film, and those normally see sharp drop-offs during subsequent weekends of release. On the other hand, this film's target demographic might be under-served enough that there's no other choice other than repeat viewing.
  • Crazy Heart continues to expand, reached $3 million over the weekend and it is nearly at $4 million.
  • As expected, A Single Man's running tally topped $4 million over the weekend. By this time next week it should be at $5 million.
  • Precious has made it all the way to $45 million and since its widest release was 1,003 theaters, it was never truly wide. This is more than Confessions of a Shopaholic earned and it is just behind the final box office of Underworld 3: Rise of the Lycans.

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Filed under: The Last Station, A Single Man, To Save a Life, Precious (Based on the Novel Push by Sapphire), Avatar, Crazy Heart, Creation, La fille du RER, Drool