True Blood (2008)

Home Market Performance
Est. Domestic DVD Sales $216,063,003 Details
Est. Domestic Blu-ray Sales $40,202,418 Details
Total Est. Domestic Video Sales $256,265,421
Further financial details...

  1. Summary
  2. News
  3. Video Sales

TV Show Details

Source:Based on Fiction Book/Short Story
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy

Video Release Breakdown

Release DateTitleDistributorDomestic
Video Sales
to Date
Watch Now
May 19, 2009True Blood: The Complete First Season HBO Home Video $79,983,761  
May 25, 2010True Blood: The Complete Second Season HBO Home Video $56,345,633  
May 31, 2011True Blood: The Complete Third Season HBO Home Video $42,141,132  
May 29, 2012True Blood: The Complete Fourth Season HBO Home Video $41,580,661  
May 21, 2013True Blood: The Complete Fifth Season HBO Home Video $15,987,484 Amazon
Jun 3, 2014True Blood: Season 6 HBO Home Video $8,979,503 Amazon
Nov 11, 2014True Blood: The Complete Seventh Season Warner Home Video $9,252,568 Amazon
Nov 11, 2014True Blood: The Complete Series HBO Home Video $1,994,679 Vudu

Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
May 24, 20094509,317 509,317$19,063,735$19,063,7351
May 31, 20096178,716-65% 688,033$5,895,841$24,959,5762
Jun 7, 20091099,169-45% 787,202$3,271,585$28,231,1613
Jun 14, 2009798,000-1% 885,202$3,233,020$31,464,1814
Jun 21, 20091367,482-31% 952,684$1,840,909$33,305,0905
Jun 28, 20091268,364+1% 1,021,048$2,255,328$35,560,4186
Jul 5, 20092050,500-26% 1,071,548$1,622,565$37,182,9837
Jul 12, 20091944,838-11% 1,116,386$1,389,530$38,572,5138
Jul 19, 20091848,528+8% 1,164,914$1,618,409$40,190,9229
Jul 26, 20092931,928-34% 1,196,842$1,165,053$41,355,97510
Aug 2, 20092144,127+38% 1,240,969$1,679,474$43,035,44911
Aug 9, 20092249,570+12% 1,290,539$1,847,970$44,883,41912
Aug 16, 20091644,138-11% 1,334,677$1,594,706$46,478,12513
Aug 23, 20091838,338-13% 1,373,015$1,352,565$47,830,69014
Aug 30, 20092255,527+45% 1,428,542$1,942,890$49,773,58015
Sep 6, 20091963,473+14% 1,492,015$2,212,034$51,985,61416
Sep 13, 20091647,826-25% 1,539,841$1,649,519$53,635,13317
Sep 20, 20092540,233-16% 1,580,074$1,361,887$54,997,02018
Dec 27, 200930103,762 1,780,500$2,948,916$61,252,89432
Jan 3, 20108131,010+26% 1,911,510$2,487,880$63,740,77433
May 30, 20102480,331 480,331$17,978,789$17,978,78954
Jun 6, 20105137,280-71% 617,611$4,528,867$22,507,65655
Jun 13, 2010694,494-31% 712,105$3,117,357$25,625,01356
Jun 20, 20101454,410-42% 766,515$1,794,986$27,419,99957
Jun 27, 20102139,191-28% 805,706$1,421,849$28,841,84858
Jul 4, 20102239,552+1% 845,258$1,497,043$30,338,89159
Jul 18, 20102621,624 888,952$832,308$32,023,76361
Jul 25, 20102237,416+73% 926,368$1,440,142$33,463,90562
Aug 1, 20102426,702-29% 953,070$1,031,498$34,495,40363
Aug 8, 20103019,760-26% 972,830$702,666$35,198,06964
Aug 15, 20102923,236+18% 996,066$813,028$36,011,09765
Jan 2, 20112780,173 1,239,682$1,201,793$42,494,03885
Jun 5, 20111446,195 2,174,646$923,438$72,528,795107
Jun 5, 20111611,039 611,039$18,587,806$18,587,806107
Jun 5, 2011664,892 1,347,125$1,436,060$45,492,836107
Jun 12, 20113132,908+105% 743,947$3,985,911$22,573,717108
Jun 19, 20111061,256-54% 805,203$1,916,088$24,489,805109
Jun 26, 20111548,277-21% 853,480$1,534,243$26,024,048110
Jul 3, 20112426,866-44% 880,346$859,443$26,883,491111
Jul 10, 20111827,712+3% 908,058$896,483$27,779,974112
Jul 17, 20112718,511-33% 926,569$606,791$28,386,765113
Jan 1, 20129120,197 1,122,890$2,419,566$33,258,345137
Jun 3, 20121583,457 583,457$17,497,875$17,497,875159
Jun 10, 20126145,609-75% 729,066$4,886,638$22,384,513160
Jun 17, 20121552,636-64% 781,702$1,829,627$24,214,140161
Jun 24, 20121440,586-23% 822,288$1,409,552$25,623,692162
Jul 1, 20122325,488-37% 847,776$862,514$26,486,206163
Jul 8, 20122921,929-14% 869,705$758,743$27,244,949164
Jul 15, 20123017,489-20% 887,194$596,725$27,841,674165
May 26, 20134124,215 124,215$3,750,051$3,750,051210
Jun 2, 20131096,481-22% 220,696$2,893,465$6,643,516211
Jun 9, 20132016,121-83% 236,817$483,469$7,126,985212
Jun 23, 20132713,027 262,168$390,680$7,887,262214
Jun 30, 20132913,048n/c275,216$391,310$8,278,572215
Jun 8, 2014574,906 74,906$2,096,619$2,096,619264
Jun 15, 20141029,521-61% 104,427$914,856$3,011,475265
Nov 16, 2014938,085 38,085$1,195,488$1,195,488287

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 23, 2009911,593 26,511$480,181$1,165,44514
Sep 6, 2009109,102 40,173$364,001$1,711,79916
May 30, 2010188,655 88,655$3,694,254$3,694,25454
Jun 6, 2010516,561-81% 105,216$679,487$4,373,74155
Jun 13, 20101910,233-38% 115,449$449,627$4,823,36856
Jun 5, 20111124,555 124,555$4,454,087$4,454,087107
Jun 12, 2011617,229-86% 141,784$688,973$5,143,060108
Jun 3, 20121127,358 127,358$5,114,697$5,114,697159
Jun 10, 2012719,207-85% 146,565$877,745$5,992,442160
May 26, 2013371,319 71,319$2,546,078$2,546,078210
Jun 2, 2013519,692-72% 91,011$689,032$3,235,110211
Jun 8, 2014532,716 32,716$1,197,750$1,197,750264
Jun 15, 20141811,852-64% 44,568$448,834$1,646,584265
Nov 16, 20141418,360 18,360$746,531$746,531287

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.