See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending July 10, 2011

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  TitleUnits
this
Week		%
Change		Total
Units		Spending
this
Week		Total
Spending		Weeks
1 (1) Sucker Punch 85,145 -57% 285,486  $1,276,324  $4,279,436 2
2 (9) Harry Potter and the Deathly Hallows, Part I 78,614 +10% 5,190,512  $1,167,418  $72,603,667 13
3 (4) Diary of a Wimpy Kid: Rodrick Rules 66,260 -40% 491,684  $1,170,178  $9,117,721 3
4 (2) Season of the Witch 63,586 -67% 256,614  $1,016,740  $4,130,282 2
5 (6) Unknown 54,842 -36% 423,748  $822,082  $6,536,141 3
6 (8) Battle: Los Angeles 51,870 -30% 689,289  $933,141  $11,920,287 4
7 new Eureka: Season 4.0 48,873   48,873  $932,497  $932,497 1
8 (7) The Adjustment Bureau 46,651 -45% 417,083  $932,553  $7,969,686 3
9 (3) Beastly 46,293 -58% 156,881  $832,811  $2,711,701 2
10 (10) True Grit 45,348 -26% 1,455,789  $728,289  $22,656,278 5
11 (17) Tangled 43,713 +6% 5,928,317  $670,995  $91,042,973 15
12 new 13 Assassins 41,593   41,593  $457,107  $457,107 1
13 (22) Gnomeo & Juliet 40,486 +49% 1,059,398  $635,630  $17,307,744 7
14 (-) Harry Potter and the Half-Blood Prince 37,259 +1,019% 8,791,636  $321,802  $114,674,933 83
15 (15) Hall Pass 35,310 -24% 340,188  $504,227  $5,197,881 4
16 (19) Just Go With It 32,704 -18% 659,440  $604,697  $11,326,931 5
17 (18) Red Riding Hood 28,796 -29% 334,773  $431,652  $5,018,248 4
18 (24) True Blood: The Complete Third Season 27,712 +3% 908,058  $896,483  $27,779,974 6
19 (11) The Warrior's Way 24,871 -56% 81,928  $454,642  $1,387,524 2
20 new Hobo with a Shotgun 24,062   24,062  $432,394  $432,394 1
21 (16) The Eagle 23,968 -45% 190,866  $434,540  $3,323,270 3
22 (-) Harry Potter and the Order of the Phoenix 22,904 +6,883% 11,296,686  $334,714  $221,771,010 187
23 (-) Cars 22,614 +2,410% 15,607,412  $404,031  $250,343,754 244
24 (21) The Closer: The Complete Sixth Season 19,186 -33% 105,401  $489,051  $2,697,142 3
25 (23) The King’s Speech 18,024 -33% 2,022,972  $288,204  $29,884,202 12
26 (25) Big Momma's: Like Father, Like Son 16,866 -16% 170,955  $286,553  $2,989,055 4
27 (5) Despicable Me 16,638 -81% 7,715,416  $207,835  $134,445,233 30
28 (27) I Am Number Four 16,171 -12% 668,886  $278,141  $10,924,776 7
29 (-) Harry Potter and the Goblet of Fire 15,628 +15,686% 10,985,769  $158,238  $216,145,051 279
30 (-) Harry Potter and the Prisoner of Azkaban 15,335 +23,861% 2,107,290  $301,328  $18,206,948 346

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.