Splice (2010)

Splice poster
Theatrical Performance
Domestic Box Office $17,010,170Details
International Box Office $11,532,324Details
Worldwide Box Office $28,542,494
Home Market Performance
Est. Domestic DVD Sales $7,513,937 Details
Est. Domestic Blu-ray Sales $1,304,987 Details
Total Est. Domestic Video Sales $8,818,924
Further financial details...

Synopsis

Clive and Elsa are a pair of brilliant scientists whose cutting-edge experiments in genetic engineering make them superstars in their field. As devoted to their careers as they are to one another, they start conducting unauthorized experiments with new animal species that show great promise. Drunk with their god-like powers, they introduce human DNA into one of their creations, producing a creature that is greater than the sum of its parts: a rapidly developing animal/human hybrid that may be a step up on the evolutionary ladder. While this female creature inspires maternal feelings in Elsa, she evokes something far-from-paternal in Clive, something that poses a threat to them all. Then, when this seemingly perfect organism makes a final, shocking metamorphosis, it is mankind itself that is threatened.

Metrics

Opening Weekend:$7,385,277 (43.4% of total gross)
Legs:2.30 (domestic box office/biggest weekend)
Domestic Share:59.6% (domestic box office/worldwide)
Production Budget:$30,000,000 (worldwide box office is 1.0 times production budget)
Theater counts:2,450 opening theaters/2,450 max. theaters, 2.7 weeks average run per theater
Infl. Adj. Dom. BO $23,240,764

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: June 4th, 2010 (Wide) by Warner Bros.
Video Release: October 5th, 2010 by Warner Home Video
MPAA Rating: R for disturbing elements including strong sexuality, nudity, sci-fi violence and language
(Rating bulletin 2114 (Cert #46027), 3/31/2010)
Running Time: 104 minutes
Comparisons: vs. Inception
Create your own comparison chart…
Keywords: Nature Horror, Scientific Experiment Gone Awry, Human Experimentation, Genetic Engineering, Sex Crimes, Pregnant Women, Unconventional Pregnancies
Source:Original Screenplay
Genre:Horror
Production Method:Animation/Live Action
Creative Type:Science Fiction
Production/Financing Companies: Warner Bros., Dark Castle Entertainment, Copperheart Entertainment, Gaumont
Production Countries: Canada, France
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 4, 2010 8 $7,385,277   2,450 $3,014   $7,385,277 1
Jun 11, 2010 10 $2,942,492 -60% 2,450 $1,201   $13,153,956 2
Jun 18, 2010 13 $932,470 -68% 944 $988   $15,569,488 3
Jun 25, 2010 24 $240,365 -74% 340 $707   $16,229,106 4
Jul 2, 2010 29 $168,032 -30% 140 $1,200   $16,539,242 5
Jul 9, 2010 30 $131,698 -22% 204 $646   $16,762,208 6
Jul 16, 2010 39 $65,749 -50% 117 $562   $16,920,192 7
Jul 23, 2010 48 $21,113 -68% 39 $541   $16,980,229 8
Jul 30, 2010 68 $6,976 -67% 14 $498   $16,999,046 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 4, 2010 7 $2,701,903     2,450 $1,103   $2,701,903 1
Jun 5, 2010 8 $2,793,310 +3%   2,450 $1,140   $5,495,213 2
Jun 6, 2010 8 $1,890,064 -32%   2,450 $771   $7,385,277 3
Jun 7, 2010 8 $788,181 -58%   2,450 $322   $8,173,458 4
Jun 8, 2010 8 $761,277 -3%   2,450 $311   $8,934,735 5
Jun 9, 2010 8 $673,371 -12%   2,450 $275   $9,608,106 6
Jun 10, 2010 8 $603,358 -10%   2,450 $246   $10,211,464 7
Jun 11, 2010 10 $938,899 +56% -65% 2,450 $383   $11,150,363 8
Jun 12, 2010 10 $1,173,319 +25% -58% 2,450 $479   $12,323,682 9
Jun 13, 2010 10 $830,274 -29% -56% 2,450 $339   $13,153,956 10
Jun 14, 2010 10 $409,364 -51% -48% 2,450 $167   $13,563,320 11
Jun 15, 2010 10 $391,419 -4% -49% 2,450 $160   $13,954,739 12
Jun 16, 2010 10 $375,497 -4% -44% 2,450 $153   $14,330,236 13
Jun 17, 2010 10 $306,782 -18% -49% 2,450 $125   $14,637,018 14
Jun 18, 2010 13 $283,931 -7% -70% 944 $301   $14,920,949 15
Jun 19, 2010 13 $354,072 +25% -70% 944 $375   $15,275,021 16
Jun 20, 2010 13 $294,467 -17% -65% 944 $312   $15,569,488 17
Jun 21, 2010 - $131,299 -55% -68% 944 $139   $15,700,787 18
Jun 22, 2010 - $130,341 -1% -67% 944 $138   $15,831,128 19
Jun 23, 2010 - $78,275 -40% -79% 665 $118   $15,909,403 20
Jun 24, 2010 - $79,338 +1% -74% 665 $119   $15,988,741 21
Jun 25, 2010 - $73,031 -8% -74% 340 $215   $16,061,772 22
Jun 26, 2010 - $97,498 +34% -72% 340 $287   $16,159,270 23
Jun 27, 2010 - $69,836 -28% -76% 340 $205   $16,229,106 24
Jun 28, 2010 - $36,815 -47% -72% 340 $108   $16,265,921 25
Jun 29, 2010 - $35,540 -3% -73% 340 $105   $16,301,461 26
Jun 30, 2010 - $51,833 +46% -34% 190 $273   $16,353,294 27
Jul 1, 2010 - $17,916 -65% -77% 155 $116   $16,371,210 28
Jul 2, 2010 - $66,871 +273% -8% 140 $478   $16,438,081 29
Jul 3, 2010 - $69,597 +4% -29% 140 $497   $16,507,678 30
Jul 4, 2010 - $31,564 -55% -55% 140 $225   $16,539,242 31
Jul 5, 2010 33 $32,459 +3% -12% 140 $232   $16,571,701 32
Jul 6, 2010 - $22,741 -30% -36% 140 $162   $16,594,442 33
Jul 7, 2010 - $18,442 -19% -64% 140 $132   $16,612,884 34
Jul 8, 2010 - $17,626 -4% -2% 140 $126   $16,630,510 35
Jul 9, 2010 - $38,079 +116% -43% 204 $187   $16,668,589 36
Jul 10, 2010 - $51,267 +35% -26% 204 $251   $16,719,856 37
Jul 11, 2010 - $42,352 -17% +34% 204 $208   $16,762,208 38
Jul 12, 2010 - $23,449 -45% -28% 204 $115   $16,785,657 39
Jul 13, 2010 - $23,624 +1% +4% 204 $116   $16,809,281 40
Jul 14, 2010 - $23,077 -2% +25% 204 $113   $16,832,358 41
Jul 15, 2010 - $22,085 -4% +25% 204 $108   $16,854,443 42
Jul 16, 2010 - $20,347 -8% -47% 117 $174   $16,874,790 43
Jul 17, 2010 - $25,429 +25% -50% 117 $217   $16,900,219 44
Jul 18, 2010 - $19,973 -21% -53% 117 $171   $16,920,192 45
Jul 19, 2010 - $9,856 -51% -58% 117 $84   $16,930,048 46
Jul 20, 2010 - $10,250 +4% -57% 117 $88   $16,940,298 47
Jul 21, 2010 - $9,227 -10% -60% 117 $79   $16,949,525 48
Jul 22, 2010 - $9,591 +4% -57% 117 $82   $16,959,116 49
Jul 23, 2010 - $6,828 -29% -66% 39 $175   $16,965,944 50
Jul 24, 2010 - $8,054 +18% -68% 39 $207   $16,973,998 51
Jul 25, 2010 - $6,231 -23% -69% 39 $160   $16,980,229 52
Jul 26, 2010 - $2,797 -55% -72% 39 $72   $16,983,026 53
Jul 27, 2010 - $2,956 +6% -71% 39 $76   $16,985,982 54
Jul 28, 2010 - $2,883 -2% -69% 39 $74   $16,988,865 55
Jul 29, 2010 - $3,205 +11% -67% 39 $82   $16,992,070 56
Jul 30, 2010 - $1,501 -53% -78% 14 $107   $16,993,571 57
Jul 31, 2010 - $2,216 +48% -72% 14 $158   $16,995,787 58
Aug 1, 2010 - $12,113 +447% +94% 14 $865   $17,007,900 59
Aug 2, 2010 - $860 -93% -69% 14 $61   $16,999,906 60
Aug 3, 2010 - $451 -48% -85% 14 $32   $17,000,357 61
Aug 4, 2010 - $482 +7% -83% 14 $34   $17,000,839 62
Aug 5, 2010 - $477 -1% -85% 14 $34   $17,001,316 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 4, 2010 8 $10,211,464   2,450 $4,168   $10,211,464 1
Jun 11, 2010 10 $4,425,554 -57% 2,450 $1,806   $14,637,018 2
Jun 18, 2010 14 $1,351,723 -69% 944 $1,432   $15,988,741 3
Jun 25, 2010 26 $382,469 -72% 340 $1,125   $16,371,210 4
Jul 2, 2010 28 $259,300 -32% 140 $1,852   $16,630,510 5
Jul 9, 2010 31 $223,933 -14% 204 $1,098   $16,854,443 6
Jul 16, 2010 38 $104,673 -53% 117 $895   $16,959,116 7
Jul 23, 2010 50 $32,954 -69% 39 $845   $16,992,070 8
Jul 30, 2010 60 $18,100 -45% 14 $1,293   $17,010,170 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 10, 20108136,635 136,635$2,458,064$2,458,0641
Oct 17, 20101168,795-50% 205,430$1,237,622$3,695,6862
Oct 24, 20101350,197-27% 255,627$978,340$4,674,0263
Oct 31, 20102231,227-38% 286,854$311,958$4,985,9844
Nov 7, 20102915,634-50% 302,488$254,522$5,240,5065

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 10, 2010725,321 25,321$518,837$518,8371

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Adrien Brody    Clive Nicoli
Sarah Polley    Elsa Cast

Supporting Cast

Delphine Chaneac    Dren
Brandon McGibbon    Gavin Nicoli
Simona Maicanescu    Joan Chorot
David Hewlett    William Barlow
Abigail Chu    Child Dren

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Vincenzo Natali    Director
Vincenzo Natali    Screenwriter
Doug Taylor    Screenwriter
Steve Hoban    Producer
Guillermo del Toro    Executive Producer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Karate Chops Competition, But Beast Feeling Blu

October 19th, 2010

Several films could claim to be the champion of the home market this week, including one of the many new releases. The Karate Kid opened on top of the DVD sales chart with 1.22 million units compared to Iron Man 2 with 1.10 million units. However, the latter topped the former in terms of consumer spending at $22.15 million to $20.80 million. More...

DVD and Blu-ray Releases for October 5th, 2010

October 5th, 2010

One of the busiest weeks on the DVD / Blu-ray release report; in fact, I set a record for most reviews in a single week. With so much competition, one might think it would be tough picking the Pick of the Week, but that was not the case, as Beauty and the Beast - Blu-ray / DVD Combo walked away with that distinction. The only other release that really came close to it was Phineas and Ferb: A Very Perry Christmas, while there are about a dozen or so other releases worth picking up on this week's list. More...

Karate Kid Scores Convincing Takedown

June 14th, 2010

It turns out that the battle of the 80s superstars was a one-sided affair, as The Karate Kid easily took the top spot. Overall, the box office brought in $151 million over the weekend, which was 18% higher than last weekend and nearly 10% higher than the same weekend last year. It will take a few more weekends like this before the exuberance from earlier in the year returns, but this is a welcome result. Year-to-date, 2010 has now made $4.68 billion compared to last year's running tally of $4.53 billion, but its lead is due to much higher ticket prices. Attendance is down by 3%. More...

Time to Panic?

June 8th, 2010

Well, that was bad. After the worst Memorial Day long weekend in nearly two decades (at least in terms of tickets sold) we had another weekend full of disappointing new releases. The overall box office was $129 million, which was down 15% from last weekend. Since it is a post-holiday weekend, this drop-off is not surprising. However, it was also down 22% from the same weekend last year, which is the third weekend in a row where we've seen double-digit declines year-over-year. Year-to-date, 2010 is still ahead of 2009, but the lead has shrunk to less than 4% at $4.47 billion to $4.31 billion. More...

Will May's Slump Continue into June?

June 3rd, 2010

With May over and not a single wide release beating expectations, the beginning of June can be looked upon with joy or trepidation. On the one hand, maybe we can put May behind us and move on. On the other hand, perhaps the slump will just continue and make matters worse. It is unlikely that any of the new releases will keep up with last year's champion, The Hangover. But perhaps the combined efforts of all four new releases will top the combined efforts of the three wide releases from last year. While there is no likely breakout hit like we had last year, four films have a legitimate shot at top spot. More...

2010 Preview: June

June 1st, 2010

So far this summer the disappointments are outnumbering the pleasant surprises by a disturbing margin. Granted, we've only just finished May, but none of the May wide releases met expectations. None. Iron Man 2 was still a massive hit, but no film since then has come close to matching its box office prowess and we are coming close to hitting the panic button at the box office. Worse still, June of 2009 was better than expected with two massive hits that came out of nowhere. Plus, there was the release of the Revenge of the Fallen, which for much of the year looked like it would be the biggest hit of 2009. So, do we have any films likely to do as well as Revenge this June? Maybe. And hopefully we will have more depth, because outside those three films, the rest of June 2009 struggled. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Clive and Elsa are a pair of brilliant scientists whose cutting-edge experiments in genetic engineering make them superstars in their field. As devoted to their careers as they are to one another, they start conducting unauthorized experiments with new animal species that show great promise. Drunk with their god-like powers, they introduce human DNA into one of their creations, producing a creature that is greater than the sum of its parts: a rapidly developing animal/human hybrid that may be a step up on the evolutionary ladder. While this female creature inspires maternal feelings in Elsa, she evokes something far-from-paternal in Clive, something that poses a threat to them all. Then, when this seemingly perfect organism makes a final, shocking metamorphosis, it is mankind itself that is threatened.

Metrics

Opening Weekend:$7,385,277 (43.4% of total gross)
Legs:2.30 (domestic box office/biggest weekend)
Domestic Share:59.6% (domestic box office/worldwide)
Production Budget:$30,000,000 (worldwide box office is 1.0 times production budget)
Theater counts:2,450 opening theaters/2,450 max. theaters, 2.7 weeks average run per theater
Infl. Adj. Dom. BO $23,240,764

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play

Movie Details

Domestic Releases: June 4th, 2010 (Wide) by Warner Bros.
Video Release: October 5th, 2010 by Warner Home Video
MPAA Rating: R for disturbing elements including strong sexuality, nudity, sci-fi violence and language
(Rating bulletin 2114 (Cert #46027), 3/31/2010)
Running Time: 104 minutes
Comparisons: vs. Inception
Create your own comparison chart…
Keywords: Nature Horror, Scientific Experiment Gone Awry, Human Experimentation, Genetic Engineering, Sex Crimes, Pregnant Women, Unconventional Pregnancies
Source:Original Screenplay
Genre:Horror
Production Method:Animation/Live Action
Creative Type:Science Fiction
Production/Financing Companies: Warner Bros., Dark Castle Entertainment, Copperheart Entertainment, Gaumont
Production Countries: Canada, France
Languages: English

Leading Cast

Adrien Brody    Clive Nicoli
Sarah Polley    Elsa Cast

Supporting Cast

Delphine Chaneac    Dren
Brandon McGibbon    Gavin Nicoli
Simona Maicanescu    Joan Chorot
David Hewlett    William Barlow
Abigail Chu    Child Dren

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Vincenzo Natali    Director
Vincenzo Natali    Screenwriter
Doug Taylor    Screenwriter
Steve Hoban    Producer
Guillermo del Toro    Executive Producer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Karate Chops Competition, But Beast Feeling Blu

October 19th, 2010

Several films could claim to be the champion of the home market this week, including one of the many new releases. The Karate Kid opened on top of the DVD sales chart with 1.22 million units compared to Iron Man 2 with 1.10 million units. However, the latter topped the former in terms of consumer spending at $22.15 million to $20.80 million. More...

DVD and Blu-ray Releases for October 5th, 2010

October 5th, 2010

One of the busiest weeks on the DVD / Blu-ray release report; in fact, I set a record for most reviews in a single week. With so much competition, one might think it would be tough picking the Pick of the Week, but that was not the case, as Beauty and the Beast - Blu-ray / DVD Combo walked away with that distinction. The only other release that really came close to it was Phineas and Ferb: A Very Perry Christmas, while there are about a dozen or so other releases worth picking up on this week's list. More...

Karate Kid Scores Convincing Takedown

June 14th, 2010

It turns out that the battle of the 80s superstars was a one-sided affair, as The Karate Kid easily took the top spot. Overall, the box office brought in $151 million over the weekend, which was 18% higher than last weekend and nearly 10% higher than the same weekend last year. It will take a few more weekends like this before the exuberance from earlier in the year returns, but this is a welcome result. Year-to-date, 2010 has now made $4.68 billion compared to last year's running tally of $4.53 billion, but its lead is due to much higher ticket prices. Attendance is down by 3%. More...

Time to Panic?

June 8th, 2010

Well, that was bad. After the worst Memorial Day long weekend in nearly two decades (at least in terms of tickets sold) we had another weekend full of disappointing new releases. The overall box office was $129 million, which was down 15% from last weekend. Since it is a post-holiday weekend, this drop-off is not surprising. However, it was also down 22% from the same weekend last year, which is the third weekend in a row where we've seen double-digit declines year-over-year. Year-to-date, 2010 is still ahead of 2009, but the lead has shrunk to less than 4% at $4.47 billion to $4.31 billion. More...

Will May's Slump Continue into June?

June 3rd, 2010

With May over and not a single wide release beating expectations, the beginning of June can be looked upon with joy or trepidation. On the one hand, maybe we can put May behind us and move on. On the other hand, perhaps the slump will just continue and make matters worse. It is unlikely that any of the new releases will keep up with last year's champion, The Hangover. But perhaps the combined efforts of all four new releases will top the combined efforts of the three wide releases from last year. While there is no likely breakout hit like we had last year, four films have a legitimate shot at top spot. More...

2010 Preview: June

June 1st, 2010

So far this summer the disappointments are outnumbering the pleasant surprises by a disturbing margin. Granted, we've only just finished May, but none of the May wide releases met expectations. None. Iron Man 2 was still a massive hit, but no film since then has come close to matching its box office prowess and we are coming close to hitting the panic button at the box office. Worse still, June of 2009 was better than expected with two massive hits that came out of nowhere. Plus, there was the release of the Revenge of the Fallen, which for much of the year looked like it would be the biggest hit of 2009. So, do we have any films likely to do as well as Revenge this June? Maybe. And hopefully we will have more depth, because outside those three films, the rest of June 2009 struggled. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 4, 2010 8 $7,385,277   2,450 $3,014   $7,385,277 1
Jun 11, 2010 10 $2,942,492 -60% 2,450 $1,201   $13,153,956 2
Jun 18, 2010 13 $932,470 -68% 944 $988   $15,569,488 3
Jun 25, 2010 24 $240,365 -74% 340 $707   $16,229,106 4
Jul 2, 2010 29 $168,032 -30% 140 $1,200   $16,539,242 5
Jul 9, 2010 30 $131,698 -22% 204 $646   $16,762,208 6
Jul 16, 2010 39 $65,749 -50% 117 $562   $16,920,192 7
Jul 23, 2010 48 $21,113 -68% 39 $541   $16,980,229 8
Jul 30, 2010 68 $6,976 -67% 14 $498   $16,999,046 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 4, 2010 7 $2,701,903     2,450 $1,103   $2,701,903 1
Jun 5, 2010 8 $2,793,310 +3%   2,450 $1,140   $5,495,213 2
Jun 6, 2010 8 $1,890,064 -32%   2,450 $771   $7,385,277 3
Jun 7, 2010 8 $788,181 -58%   2,450 $322   $8,173,458 4
Jun 8, 2010 8 $761,277 -3%   2,450 $311   $8,934,735 5
Jun 9, 2010 8 $673,371 -12%   2,450 $275   $9,608,106 6
Jun 10, 2010 8 $603,358 -10%   2,450 $246   $10,211,464 7
Jun 11, 2010 10 $938,899 +56% -65% 2,450 $383   $11,150,363 8
Jun 12, 2010 10 $1,173,319 +25% -58% 2,450 $479   $12,323,682 9
Jun 13, 2010 10 $830,274 -29% -56% 2,450 $339   $13,153,956 10
Jun 14, 2010 10 $409,364 -51% -48% 2,450 $167   $13,563,320 11
Jun 15, 2010 10 $391,419 -4% -49% 2,450 $160   $13,954,739 12
Jun 16, 2010 10 $375,497 -4% -44% 2,450 $153   $14,330,236 13
Jun 17, 2010 10 $306,782 -18% -49% 2,450 $125   $14,637,018 14
Jun 18, 2010 13 $283,931 -7% -70% 944 $301   $14,920,949 15
Jun 19, 2010 13 $354,072 +25% -70% 944 $375   $15,275,021 16
Jun 20, 2010 13 $294,467 -17% -65% 944 $312   $15,569,488 17
Jun 21, 2010 - $131,299 -55% -68% 944 $139   $15,700,787 18
Jun 22, 2010 - $130,341 -1% -67% 944 $138   $15,831,128 19
Jun 23, 2010 - $78,275 -40% -79% 665 $118   $15,909,403 20
Jun 24, 2010 - $79,338 +1% -74% 665 $119   $15,988,741 21
Jun 25, 2010 - $73,031 -8% -74% 340 $215   $16,061,772 22
Jun 26, 2010 - $97,498 +34% -72% 340 $287   $16,159,270 23
Jun 27, 2010 - $69,836 -28% -76% 340 $205   $16,229,106 24
Jun 28, 2010 - $36,815 -47% -72% 340 $108   $16,265,921 25
Jun 29, 2010 - $35,540 -3% -73% 340 $105   $16,301,461 26
Jun 30, 2010 - $51,833 +46% -34% 190 $273   $16,353,294 27
Jul 1, 2010 - $17,916 -65% -77% 155 $116   $16,371,210 28
Jul 2, 2010 - $66,871 +273% -8% 140 $478   $16,438,081 29
Jul 3, 2010 - $69,597 +4% -29% 140 $497   $16,507,678 30
Jul 4, 2010 - $31,564 -55% -55% 140 $225   $16,539,242 31
Jul 5, 2010 33 $32,459 +3% -12% 140 $232   $16,571,701 32
Jul 6, 2010 - $22,741 -30% -36% 140 $162   $16,594,442 33
Jul 7, 2010 - $18,442 -19% -64% 140 $132   $16,612,884 34
Jul 8, 2010 - $17,626 -4% -2% 140 $126   $16,630,510 35
Jul 9, 2010 - $38,079 +116% -43% 204 $187   $16,668,589 36
Jul 10, 2010 - $51,267 +35% -26% 204 $251   $16,719,856 37
Jul 11, 2010 - $42,352 -17% +34% 204 $208   $16,762,208 38
Jul 12, 2010 - $23,449 -45% -28% 204 $115   $16,785,657 39
Jul 13, 2010 - $23,624 +1% +4% 204 $116   $16,809,281 40
Jul 14, 2010 - $23,077 -2% +25% 204 $113   $16,832,358 41
Jul 15, 2010 - $22,085 -4% +25% 204 $108   $16,854,443 42
Jul 16, 2010 - $20,347 -8% -47% 117 $174   $16,874,790 43
Jul 17, 2010 - $25,429 +25% -50% 117 $217   $16,900,219 44
Jul 18, 2010 - $19,973 -21% -53% 117 $171   $16,920,192 45
Jul 19, 2010 - $9,856 -51% -58% 117 $84   $16,930,048 46
Jul 20, 2010 - $10,250 +4% -57% 117 $88   $16,940,298 47
Jul 21, 2010 - $9,227 -10% -60% 117 $79   $16,949,525 48
Jul 22, 2010 - $9,591 +4% -57% 117 $82   $16,959,116 49
Jul 23, 2010 - $6,828 -29% -66% 39 $175   $16,965,944 50
Jul 24, 2010 - $8,054 +18% -68% 39 $207   $16,973,998 51
Jul 25, 2010 - $6,231 -23% -69% 39 $160   $16,980,229 52
Jul 26, 2010 - $2,797 -55% -72% 39 $72   $16,983,026 53
Jul 27, 2010 - $2,956 +6% -71% 39 $76   $16,985,982 54
Jul 28, 2010 - $2,883 -2% -69% 39 $74   $16,988,865 55
Jul 29, 2010 - $3,205 +11% -67% 39 $82   $16,992,070 56
Jul 30, 2010 - $1,501 -53% -78% 14 $107   $16,993,571 57
Jul 31, 2010 - $2,216 +48% -72% 14 $158   $16,995,787 58
Aug 1, 2010 - $12,113 +447% +94% 14 $865   $17,007,900 59
Aug 2, 2010 - $860 -93% -69% 14 $61   $16,999,906 60
Aug 3, 2010 - $451 -48% -85% 14 $32   $17,000,357 61
Aug 4, 2010 - $482 +7% -83% 14 $34   $17,000,839 62
Aug 5, 2010 - $477 -1% -85% 14 $34   $17,001,316 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 4, 2010 8 $10,211,464   2,450 $4,168   $10,211,464 1
Jun 11, 2010 10 $4,425,554 -57% 2,450 $1,806   $14,637,018 2
Jun 18, 2010 14 $1,351,723 -69% 944 $1,432   $15,988,741 3
Jun 25, 2010 26 $382,469 -72% 340 $1,125   $16,371,210 4
Jul 2, 2010 28 $259,300 -32% 140 $1,852   $16,630,510 5
Jul 9, 2010 31 $223,933 -14% 204 $1,098   $16,854,443 6
Jul 16, 2010 38 $104,673 -53% 117 $895   $16,959,116 7
Jul 23, 2010 50 $32,954 -69% 39 $845   $16,992,070 8
Jul 30, 2010 60 $18,100 -45% 14 $1,293   $17,010,170 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 10, 20108136,635 136,635$2,458,064$2,458,0641
Oct 17, 20101168,795-50% 205,430$1,237,622$3,695,6862
Oct 24, 20101350,197-27% 255,627$978,340$4,674,0263
Oct 31, 20102231,227-38% 286,854$311,958$4,985,9844
Nov 7, 20102915,634-50% 302,488$254,522$5,240,5065

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 10, 2010725,321 25,321$518,837$518,8371

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.