March 1st, 2017
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February was an okay month. The films that missed expectations were mostly balanced by the films that were pleasant surprises. Unfortunately, last February was amazing as Deadpool dominated the chart, so 2017 has fallen further behind 2016 and 2016’s lead is now about $100 million. It is not so bad that a good March won’t help 2017 back into the lead. Will that happen? We have some good news and some bad news. Good news: Every week there is one movie that has at least a shot at $100 million. Two of them, Logan and Beauty and the Beast, could reach $200 million or a lot more. Bad News: last March, both Zootopia and Batman v Superman: Dawn of Justice earned more than $300 million. That’s a really powerful one-two punch and I don’t think we can replicate that this time around. On the other hand, last March, the third best film of the month was 10 Cloverfield Lane, while there were four films that were expected to open wide that earned less than $10 million at the box office. 2017 likely won’t be as good at the top, but I also don’t think it will have as many bombs either. If Beauty and the Beast reaches the very high end of expectations, then 2017 could even close the gap with 2016 entirely. I’ll be happy getting halfway there.
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September 29th, 2014
If you look at our list of franchises, none have made more money in as few installments as Transformers has earned. On the other hand, if you look at the top ten franchises, none of them have earned as much critical scorn as the Transformers films have earned. Only the first one managed to come close to overall positive reviews. Depending on who you talk to, the most recent installment, Transformers: Age of Extinction, has been called the best of the sequels or the worst of the sequels. Which camp do I fall under?
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June 1st, 2014
It is too soon to tell how May will end, as this story will be published before the weekend estimates came out. (Maleficent had an excellent start on Friday, unlike A Million Ways to Die in the West.) Overall, it was a good month with at least three movies that are on track to hit $200 million, but there was no really big winner for the month. It was nice and balanced. Unfortunately, last May there was a monster hit, Iron Man 3, and 2014 could not compete with that, so it lost ground to 2013. June hopes to turn things around and there are some reasons to be optimistic. All four weeks there is at least one film opening that at least has a shot at $100 million. There are even two films that at least have a shot at $300 million. Transformers: Age of Extinction should win the monthly box office race while How to Train Your Dragon 2 is a long shot to win, but I wouldn't be completely surprised if it did. Additionally, 22 Jump Street, Edge of Tomorrow, The Fault in Our Stars, and Think Like a Man 2 are all contenders for the century club. Not all of them will get to that milestone, but all of them at least have a short. Last June, there were three films that reached $200 million, including Man of Steel, which nearly reached $300 million. It looks like June of 2014 will be about as strong as June of 2013, more or less. If all films reach their potential, it could win the year-over-year comparison. Unless there are some shocking bombs, it shouldn't struggle so much that 2014 loses its lead over 2013 entirely.
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