Tyler Perry's Madea's Witness Protection (2012)

Tyler Perry's Madea's Witness Protection poster
Theatrical Performance
Domestic Box Office $65,653,242Details
International Box Office $1,297,645Details
Worldwide Box Office $66,950,887
Home Market Performance
Est. Domestic DVD Sales $14,785,105 Details
Est. Domestic Blu-ray Sales $1,239,968 Details
Total Est. Domestic Video Sales $16,025,073
Further financial details...

Synopsis

For years, George Needleman, the gentle CFO of a Wall Street investment bank, has been living with his head in the clouds. His frustrated second wife, Kate, has reached her limit taking care of his senile mother, Barbara. His teenage daughter, Cindy, is spoiled beyond hope and his seven-year-old son, Howie, wishes his father were around more. But George is finally forced to wake up when he learns that his firm, Lockwise Industries, has been operating a mob-backed Ponzi scheme - and that he's been set up as the fall guy. Facing criminal charges and death threats from the mob, George and his entire family are put under witness protection in the safest place that Brian, a federal prosecutor from Atlanta, can think of... His Aunt Madea's house down South. As a result, Madea and her live-in brother, Uncle Joe, find themselves managing a completely dysfunctional family from Connecticut. But as George tries to solve the mystery behind Lockwise's finances, Madea whips the Needlemans into shape using her hilarious brand of tough love. And together, they realize they just might have what it takes to unite George's family, outsmart the mob and change everyone's lives for the better.

Metrics

Opening Weekend:$25,390,575 (38.7% of total gross)
Legs:2.59 (domestic box office/biggest weekend)
Domestic Share:98.1% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 3.3 times production budget)
Theater counts:2,161 opening theaters/2,161 max. theaters, 5.0 weeks average run per theater
Infl. Adj. Dom. BO $88,912,297

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,301-1,400) 1,375 $65,653,242
All Time International Box Office (Rank 10,201-10,300) 10,271 $1,297,645
All Time Worldwide Box Office (Rank 2,501-2,600) 2,539 $66,950,887
All Time Domestic Box Office for Comedy Movies (Rank 201-300) 245 $65,653,242
All Time International Box Office for Comedy Movies (Rank 1,901-2,000) 1,984 $1,297,645
All Time Worldwide Box Office for Comedy Movies (Rank 401-500) 403 $66,950,887

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Netflix:Netflix

Movie Details

Domestic Releases: June 29th, 2012 (Wide) by Lionsgate
International Releases: July 20th, 2012 (Wide) (Vietnam)
August 31st, 2012 (Wide) (South Africa)
March 28th, 2013 (Wide) (United Arab Emirates)
Video Release: October 23rd, 2012 by Lionsgate Home Entertainment, released as Tyler Perry's Madeas Witness Protection
MPAA Rating: PG-13 for some crude sexual remarks and brief drug references.
(Rating bulletin 2222, 5/9/2012)
Running Time: 114 minutes
Franchise: Tyler Perry's Madea
Comparisons: vs. Snow White and the Seven Dwarfs
Create your own comparison chart…
Keywords: White Collar Crime, Cross-Dressing, Fat Suit, Same Actor, Multiple Roles, Mafia, Dysfunctional Family, African Americans, Witness Protection, Farcical / Slapstick Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Lionsgate, TPS Company
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Independence Day (All Movies, 3-Day) 148 $10,177,029 Jul 6, 2012 10
Independence Day (All Movies, 3-Day, Inflation Adjusted) 215 $14,104,104 Jul 6, 2012 10
Top Lionsgate Weekend Domestic 40 $25,390,575 Jun 29, 2012 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,301-1,400) 1,375 $65,653,242
All Time Domestic Inflation Adjusted Box Office (Rank 1,901-2,000) 1,926 $88,912,297
All Time Domestic Sequel Box Office (Rank 301-400) 366 $65,653,242
Top 2012 Movies at the Domestic Box Office 46 $65,653,242
All Time Domestic Box Office for Original Screenplay Movies (Rank 601-700) 609 $65,653,242
All Time Domestic Box Office for Live Action Movies (Rank 1,001-1,100) 1,073 $65,653,242
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 501-600) 598 $65,653,242
All Time Domestic Box Office for Comedy Movies (Rank 201-300) 245 $65,653,242
All Time Domestic Box Office for PG-13 Movies (Rank 501-600) 587 $65,653,242
All Time Domestic Box Office for Lionsgate Movies 31 $65,653,242

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 29, 2012 4 $25,390,575   2,161 $11,749   $25,390,575 1
Jul 6, 2012 6 $10,177,029 -60% 2,161 $4,709   $45,822,984 2
Jul 13, 2012 7 $5,584,027 -45% 2,004 $2,786   $55,611,721 3
Jul 20, 2012 8 $2,253,074 -60% 1,540 $1,463   $60,289,622 4
Jul 27, 2012 11 $1,308,870 -42% 1,111 $1,178   $62,736,167 5
Aug 3, 2012 15 $731,828 -44% 737 $993   $64,142,253 6
Aug 10, 2012 24 $287,631 -61% 364 $790   $64,742,495 7
Aug 17, 2012 34 $112,655 -61% 199 $566   $64,958,425 8
Aug 24, 2012 49 $60,096 -47% 106 $567   $65,054,638 9
Aug 31, 2012 32 $183,785 +206% 179 $1,027   $65,254,183 10
Sep 7, 2012 38 $143,610 -22% 167 $860   $65,483,079 11
Sep 14, 2012 40 $103,331 -28% 160 $646   $65,623,128 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 29, 2012 4 $10,148,095     2,161 $4,696   $10,148,095 1
Jun 30, 2012 4 $9,390,505 -7%   2,161 $4,345   $19,538,600 2
Jul 1, 2012 4 $5,851,975 -38%   2,161 $2,708   $25,390,575 3
Jul 2, 2012 4 $2,371,332 -59%   2,161 $1,097   $27,761,907 4
Jul 3, 2012 5 $2,640,963 +11%   2,161 $1,222   $30,402,870 5
Jul 4, 2012 4 $3,123,348 +18%   2,161 $1,445   $33,526,218 6
Jul 5, 2012 6 $2,119,737 -32%   2,161 $981   $35,645,955 7
Jul 6, 2012 6 $3,477,853 +64% -66% 2,161 $1,609   $39,123,808 8
Jul 7, 2012 6 $4,113,197 +18% -56% 2,161 $1,903   $43,237,005 9
Jul 8, 2012 6 $2,585,979 -37% -56% 2,161 $1,197   $45,822,984 10
Jul 9, 2012 7 $1,046,609 -60% -56% 2,161 $484   $46,869,593 11
Jul 10, 2012 8 $1,203,349 +15% -54% 2,161 $557   $48,072,942 12
Jul 11, 2012 8 $964,045 -20% -69% 2,161 $446   $49,036,987 13
Jul 12, 2012 8 $990,707 +3% -53% 2,161 $458   $50,027,694 14
Jul 13, 2012 7 $1,794,279 +81% -48% 2,004 $895   $51,821,973 15
Jul 14, 2012 7 $2,346,322 +31% -43% 2,004 $1,171   $54,168,295 16
Jul 15, 2012 7 $1,443,426 -38% -44% 2,004 $720   $55,611,721 17
Jul 16, 2012 8 $608,986 -58% -42% 2,004 $304   $56,220,707 18
Jul 17, 2012 9 $715,353 +17% -41% 2,004 $357   $56,936,060 19
Jul 18, 2012 9 $569,483 -20% -41% 2,004 $284   $57,505,543 20
Jul 19, 2012 9 $531,005 -7% -46% 2,004 $265   $58,036,548 21
Jul 20, 2012 8 $713,060 +34% -60% 1,540 $463   $58,749,608 22
Jul 21, 2012 8 $948,801 +33% -60% 1,540 $616   $59,698,409 23
Jul 22, 2012 8 $591,213 -38% -59% 1,540 $384   $60,289,622 24
Jul 23, 2012 8 $274,955 -53% -55% 1,540 $179   $60,564,577 25
Jul 24, 2012 8 $314,034 +14% -56% 1,540 $204   $60,878,611 26
Jul 25, 2012 8 $266,690 -15% -53% 1,540 $173   $61,145,301 27
Jul 26, 2012 10 $281,996 +6% -47% 1,540 $183   $61,427,297 28
Jul 27, 2012 10 $392,817 +39% -45% 1,111 $354   $61,820,114 29
Jul 28, 2012 11 $568,811 +45% -40% 1,111 $512   $62,388,925 30
Jul 29, 2012 11 $347,242 -39% -41% 1,111 $313   $62,736,167 31
Jul 30, 2012 11 $159,769 -54% -42% 1,111 $144   $62,895,936 32
Jul 31, 2012 12 $185,352 +16% -41% 1,111 $167   $63,081,288 33
Aug 1, 2012 12 $165,235 -11% -38% 1,111 $149   $63,246,523 34
Aug 2, 2012 12 $163,902 -1% -42% 1,111 $148   $63,410,425 35
Aug 3, 2012 - $222,518 +36% -43% 737 $302   $63,632,943 36
Aug 4, 2012 - $322,460 +45% -43% 737 $438   $63,955,403 37
Aug 5, 2012 - $186,850 -42% -46% 737 $254   $64,142,253 38
Aug 6, 2012 - $84,982 -55% -47% 737 $115   $64,227,235 39
Aug 7, 2012 - $93,815 +10% -49% 737 $127   $64,321,050 40
Aug 8, 2012 - $70,390 -25% -57% 737 $96   $64,391,440 41
Aug 9, 2012 - $63,424 -10% -61% 737 $86   $64,454,864 42
Aug 10, 2012 - $87,793 +38% -61% 364 $241   $64,542,657 43
Aug 11, 2012 - $132,915 +51% -59% 364 $365   $64,675,572 44
Aug 12, 2012 - $66,923 -50% -64% 364 $184   $64,742,495 45
Aug 13, 2012 - $26,087 -61% -69% 364 $72   $64,768,582 46
Aug 14, 2012 - $29,750 +14% -68% 364 $82   $64,798,332 47
Aug 15, 2012 - $24,286 -18% -65% 364 $67   $64,822,618 48
Aug 16, 2012 - $23,152 -5% -63% 364 $64   $64,845,770 49
Aug 17, 2012 - $34,285 +48% -61% 199 $172   $64,880,055 50
Aug 18, 2012 - $53,373 +56% -60% 199 $268   $64,933,428 51
Aug 19, 2012 - $24,997 -53% -63% 199 $126   $64,958,425 52
Aug 20, 2012 - $8,800 -65% -66% 199 $44   $64,967,225 53
Aug 21, 2012 - $11,647 +32% -61% 199 $59   $64,978,872 54
Aug 22, 2012 - $7,726 -34% -68% 199 $39   $64,986,598 55
Aug 23, 2012 - $7,944 +3% -66% 199 $40   $64,994,542 56
Aug 24, 2012 - $17,403 +119% -49% 106 $164   $65,011,945 57
Aug 25, 2012 - $29,670 +70% -44% 106 $280   $65,041,615 58
Aug 26, 2012 - $13,023 -56% -48% 106 $123   $65,054,638 59
Aug 27, 2012 - $4,202 -68% -52% 106 $40   $65,058,840 60
Aug 28, 2012 - $4,430 +5% -62% 106 $42   $65,063,270 61
Aug 29, 2012 - $3,448 -22% -55% 106 $33   $65,066,718 62
Aug 30, 2012 - $3,680 +7% -54% 106 $35   $65,070,398 63
Aug 31, 2012 - $42,413 +1,053% +144% 179 $237   $65,112,811 64
Sep 1, 2012 - $73,953 +74% +149% 179 $413   $65,186,764 65
Sep 2, 2012 - $67,419 -9% +418% 179 $377   $65,254,183 66
Sep 3, 2012 - $50,279 -25% +1,097% 179 $281   $65,304,462 67
Sep 4, 2012 - $12,967 -74% +193% 179 $72   $65,317,429 68
Sep 5, 2012 - $10,451 -19% +203% 179 $58   $65,327,880 69
Sep 6, 2012 - $11,589 +11% +215% 179 $65   $65,339,469 70
Sep 7, 2012 - $37,045 +220% -13% 167 $222   $65,376,514 71
Sep 8, 2012 - $70,229 +90% -5% 167 $421   $65,446,743 72
Sep 9, 2012 - $36,336 -48% -46% 167 $218   $65,483,079 73
Sep 10, 2012 - $8,451 -77% -83% 167 $51   $65,491,530 74
Sep 11, 2012 - $9,964 +18% -23% 167 $60   $65,501,494 75
Sep 12, 2012 - $9,133 -8% -13% 167 $55   $65,510,627 76
Sep 13, 2012 - $9,170 n/c -21% 167 $55   $65,519,797 77
Sep 14, 2012 - $27,503 +200% -26% 160 $172   $65,547,300 78
Sep 15, 2012 - $49,195 +79% -30% 160 $307   $65,596,495 79
Sep 16, 2012 - $26,633 -46% -27% 160 $166   $65,623,128 80
Sep 17, 2012 - $7,223 -73% -15% 160 $45   $65,630,351 81
Sep 18, 2012 - $8,061 +12% -19% 160 $50   $65,638,412 82
Sep 19, 2012 - $7,121 -12% -22% 160 $45   $65,645,533 83
Sep 20, 2012 - $7,709 +8% -16% 160 $48   $65,653,242 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 29, 2012 5 $35,645,955   2,161 $16,495   $35,645,955 1
Jul 6, 2012 6 $14,381,739 -60% 2,161 $6,655   $50,027,694 2
Jul 13, 2012 7 $8,008,854 -44% 2,004 $3,996   $58,036,548 3
Jul 20, 2012 8 $3,390,749 -58% 1,540 $2,202   $61,427,297 4
Jul 27, 2012 11 $1,983,128 -42% 1,111 $1,785   $63,410,425 5
Aug 3, 2012 17 $1,044,439 -47% 737 $1,417   $64,454,864 6
Aug 10, 2012 28 $390,906 -63% 364 $1,074   $64,845,770 7
Aug 17, 2012 39 $148,772 -62% 199 $748   $64,994,542 8
Aug 24, 2012 52 $75,856 -49% 106 $716   $65,070,398 9
Aug 31, 2012 34 $269,071 +255% 179 $1,503   $65,339,469 10
Sep 7, 2012 38 $180,328 -33% 167 $1,080   $65,519,797 11
Sep 14, 2012 43 $133,445 -26% 160 $834   $65,653,242 12

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
South Africa 8/31/2012 $155,207 52 52 381 $941,502 12/12/2015
United Arab Emirates 3/28/2013 $73,727 12 12 14 $129,891 12/30/2018
Vietnam 7/20/2012 $14,488 8 8 18 $51,936 12/29/2018
 
Rest of World $174,316
 
International Total$1,297,645 12/30/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 10,201-10,300) 10,271 $1,297,645
All Time International Sequel Box Office (Rank 1,001-1,100) 1,028 $1,297,645
All Time International Box Office for Original Screenplay Movies (Rank 5,601-5,700) 5,659 $1,297,645
All Time International Box Office for Live Action Movies (Rank 8,501-8,600) 8,548 $1,297,645
All Time International Box Office for Contemporary Fiction Movies (Rank 5,401-5,500) 5,404 $1,297,645
All Time International Box Office for Comedy Movies (Rank 1,901-2,000) 1,984 $1,297,645
All Time International Box Office for PG-13 Movies (Rank 1,701-1,800) 1,761 $1,297,645
All Time International Box Office for Lionsgate Movies (Rank 201-300) 266 $1,297,645

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,501-2,600) 2,539 $66,950,887
All Time Worldwide Sequel Box Office (Rank 501-600) 570 $66,950,887
Top 2012 Movies at the Worldwide Box Office 100 $66,950,887
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,201-1,300) 1,217 $66,950,887
All Time Worldwide Box Office for Live Action Movies (Rank 2,001-2,100) 2,098 $66,950,887
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,201-1,300) 1,204 $66,950,887
All Time Worldwide Box Office for Comedy Movies (Rank 401-500) 403 $66,950,887
All Time Worldwide Box Office for PG-13 Movies (Rank 901-1,000) 943 $66,950,887
All Time Worldwide Box Office for Lionsgate Movies 90 $66,950,887

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Oct 28, 20123344,107 344,107$5,199,457$5,199,4571
Nov 4, 20125128,482-63% 472,589$1,949,072$7,148,5292
Nov 11, 2012987,340-32% 559,929$1,309,227$8,457,7563
Nov 18, 20122219,427-78% 579,356$291,211$8,748,9674

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Oct 28, 2012930,799 30,799$620,608$620,6081
Nov 4, 2012198,691-72% 39,490$176,076$796,6842

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Tyler Perry    Madea/Joe/Brian
Eugene Levy    Greorge Needleman
Denise Richards    Kate Needleman
Romeo Miller    Jake

Supporting Cast

Doris Roberts    Barbara
Tom Arnold    Walter
John Amos    Pastor Nelson
Marla Gibbs    Howie
Danielle Campbell    Cindy
Devan Leos    Howie

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tyler Perry    Director
Tyler Perry    Screenwriter
Tyler Perry    Character Creator
Tyler Perry    Producer
Ozzie Areu    Producer
Paul Hall    Producer
John J. Kelly    Executive Producer
Michael Paseornek    Executive Producer
Alexander Gruszynski    Director of Photography
Eloise C. Stammerjohn    Production Designer
Maysie Hoy    Editor
Carol Oditz    Costume Designer
Aaron Zigman    Composer
Joel C. High    Music Supervisor
Kim Taylor-Coleman    Casting Director

DVD Sales: A Secret No More

December 4th, 2012

Tinker Bell: Secret of the Wings held off the new releases, all two of them, earning first place on the DVD sales chart with 360,000 units / $7.19 million for the week for totals of 1.12 million units / $20.04 million after two. Selling 1 million units is an impressive feat for a direct-to-DVD release. More...

Blu-ray Sales: Wings Sparkle on High Definition

November 15th, 2012

Tinker Bell: Secret of the Wings was one of six new releases to reach the top 11 on the Blu-ray sales chart this week. It was surprisingly strong for a direct-to-DVD release aimed at kids selling 424,000 units and generating $12.10 million for an opening week Blu-ray share of 36%. More...

DVD Sales: Not-So Secret of Her Success

November 14th, 2012

Tinker Bell: Secret of the Wings continues the franchise's impressive run on the home market leading all new releases earning first place on the DVD sales chart. It sold 756,000 units and generated $12.85 million in opening week sales. This is amazing for a direct-to-DVD release. More...

DVD and Blu-ray Releases for October 23rd, 2012

October 23rd, 2012

There are not a lot of major releases on this week's list. The biggest box office hit was Magic Mike, which did cross $100 million, but I'm not sure its target audience is going to support it on DVD and especially not on Blu-ray Combo Pack. According to Amazon.com, Tinker Bell: Secret of the Wings is the best selling new release, and the DVD, Blu-ray Combo Pack, and 3D Combo Pack are selling very well. However, while that film is absolutely worth picking up, the Pick of the Week goes to The Invisible War on DVD. It could be an Oscar winner next year. More...

Weekend Wrap-Up: Amazing Start to July

July 9th, 2012

The Amazing Spider-Man started faster than expected, but stumbled a little bit over the weekend. Additionally, the other two wide releases, Savages and Katy Perry: Part of Me, were mixed and weak respectively. This left the overall box office down 6.5% from last weekend to $196 million. However, this was 26% higher than the same weekend last year. 2012 increased its lead over 2011 to 8% at $5.78 billion to $5.36 billion, so even if the rest of the year is completely flat compared to last year, it would still be a solid win. More...

Weekend Predictions: Spider-Man is Already Amazing

July 5th, 2012

The Amazing Spider-Man opened on Tuesday to better than expected numbers and should cruise to victory over the weekend, but it is not the only wide release this week. Katy Perry: Part of Me opens tonight while Savages opens tomorrow. They are not going to compete for top spot. In fact, very few people think they will compete with last week's winner, Ted, for second place and one or both could miss the top five entirely. Fortunately, the combined strength of the new releases, plus healthy holdovers, should help 2012 easily win over last year. More...

Per Theater Chart: Beast is Beautiful

July 4th, 2012

Beasts of the Southern Wild was the latest limited release to have a monster start on the per theater chart. It earned $170,000 in four theaters for an average of $42,426. To Rome With Love was pushed into second place with an average of $23,872 in 29 theaters. Up next was a trio of wide releases starting with Ted with $16,800. Magic Mike and Tyler Perry's Madea's Witness Protection were close behind with $13,354 and $11,749. It's rare for three wide releases to reach the $10,000 mark on the per theater chart. More...

Weekend Wrap-Up: Ted Helps the Box Office Come Alive

July 2nd, 2012

The box office wasn't as close a race as some had predicted, as Ted ran away with things breaking records in the process. That's not to say the competition was weak. Both Magic Mike and Tyler Perry's Madeas Witness Protection beat expectations and this helped the overall box office grow 61% from last weekend. It also grew 4% from last year, which normally wouldn't seem like a big deal, but this weekend last year was the Independence Day long weekend. For 2012 to win despite the misalignment is amazing and hopefully this is a good sign for the coming weeks. Year-to-date, 2012 still holds a solid lead over 2011, $5.43 billion to $5.06 billion. Percentwise the lead is now 7%, which is a great position to be in at the halfway mark of the year. More...

Weekend Estimates: Hollywood Hits Holidays on a High

July 1st, 2012

A huge opening for Ted and better-than-expected starts for both Magic Mike and Tyler Perry's Madea's Witness Protection will add up to an impressive weekend for the industry, based on Sunday's studio estimates. Even with a tough comparison (July 4 fell on a Monday last year), the total for this weekend should be about on par with the same weekend last year. More...

Weekend Predictions: Will There Be Box Office Magic?

June 28th, 2012

There are three new releases and a holdover looking to battle for top spot over the weekend. Magic Mike will likely be the best of the new releases, but Ted could be close behind. Tyler Perry's Madea's Witness Protection is a wild card and could earn first or could struggle to reach $20 million. The only one of the four new releases that will not have a shot at first place is People Like Us, which at its lowest might not reach the top ten. Brave will also be in the race for first place and many believe it has the advantage over the newcomers. As for the year-over-year comparison, forget about it. This weekend last year was the Independence Day long weekend and the misalignment will result in 2012 taking a beating. In fact, the combined openings of the four wide releases will likely not be as much as Transformers: Dark of the Moon opened with last year. June is going to end on a really soft note, but July should start strong due to the same holiday misalignment. More...

Contest: Bear With Me

June 22nd, 2012

Next weekend there are four films opening wide and I really have no idea which one will be the best. (I'm pretty sure Brave will remain in first place.) People Like Us is earning great early reviews, but it is the film mostly likely to slip between the cracks. Madea's Witness Protection is opening in just 2000 theaters, more or less, but his fans will come out regardless. That said, his recent box office numbers are down, so perhaps his fans have moved on. Magic Mike could be a surprise hit, but a film about male strippers could alienate moviegoers. Ted is the latest R-rated comedy to come out this summer, but while there were a string of hits in the past, this year the genre has struggled. This could mean moviegoers are waiting for one that looks good. Or it could mean we passed the point of saturation. Madea, Mike, and Ted have roughly the same chance to be the best of the new releases, but we are going with Ted as the target film for this week's box office prediction contest, because it has the largest early theater count estimate. In order to win, one must simply predict the opening weekend box office number for Ted. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Louie: Season Two on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Louie: Season Two on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: June

June 1st, 2012

As May ends and we look forward to June, we have some good news and some bad news to report from last month. First the bad news. Nearly every film missed expectations, sometimes by massive levels. The good news? The Avengers was a record-breaking hit and it managed to compensate for every miss of the month and May of 2012 was just as strong as May of 2011. Unfortunately, the month has ended on a low note and The Avengers is shedding theaters, so new releases will be really important for June's chances. There are two films that were supposed to open wide this month that are no longer doing so, although we did have one film moved up to replace G.I. Joe: Retaliation, but that still leaves just twelve films opening wide over the five weekends in June. This does include six films that have a real shot at earning $100 million or more at the box office, and three of those have a shot at $200 million. Prometheus is earning a ton of buzz and there are some that think it will be the biggest hit of the month. It might even be a $300 million hit. However, you can't count out Brave in the race to become the biggest hit of the month, as Pixar's average is over $250 million and $300 million is also not out of the question. It's hard to compare last June, because there were only four weekends last June, and Transformers: Dark of the Moon opened on the Wednesday before the July 1st long weekend, which throws off the numbers. If you consider Dark of the Moon a June release, then there were six $100 million movies and one $300 million this month last year. We will need nearly every film to match expectations in order for 2012 to continue to strengthen its lead on 2011. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

For years, George Needleman, the gentle CFO of a Wall Street investment bank, has been living with his head in the clouds. His frustrated second wife, Kate, has reached her limit taking care of his senile mother, Barbara. His teenage daughter, Cindy, is spoiled beyond hope and his seven-year-old son, Howie, wishes his father were around more. But George is finally forced to wake up when he learns that his firm, Lockwise Industries, has been operating a mob-backed Ponzi scheme - and that he's been set up as the fall guy. Facing criminal charges and death threats from the mob, George and his entire family are put under witness protection in the safest place that Brian, a federal prosecutor from Atlanta, can think of... His Aunt Madea's house down South. As a result, Madea and her live-in brother, Uncle Joe, find themselves managing a completely dysfunctional family from Connecticut. But as George tries to solve the mystery behind Lockwise's finances, Madea whips the Needlemans into shape using her hilarious brand of tough love. And together, they realize they just might have what it takes to unite George's family, outsmart the mob and change everyone's lives for the better.

Metrics

Opening Weekend:$25,390,575 (38.7% of total gross)
Legs:2.59 (domestic box office/biggest weekend)
Domestic Share:98.1% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 3.3 times production budget)
Theater counts:2,161 opening theaters/2,161 max. theaters, 5.0 weeks average run per theater
Infl. Adj. Dom. BO $88,912,297

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,301-1,400) 1,375 $65,653,242
All Time International Box Office (Rank 10,201-10,300) 10,271 $1,297,645
All Time Worldwide Box Office (Rank 2,501-2,600) 2,539 $66,950,887
All Time Domestic Box Office for Comedy Movies (Rank 201-300) 245 $65,653,242
All Time International Box Office for Comedy Movies (Rank 1,901-2,000) 1,984 $1,297,645
All Time Worldwide Box Office for Comedy Movies (Rank 401-500) 403 $66,950,887

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Netflix:Netflix

Movie Details

Domestic Releases: June 29th, 2012 (Wide) by Lionsgate
International Releases: July 20th, 2012 (Wide) (Vietnam)
August 31st, 2012 (Wide) (South Africa)
March 28th, 2013 (Wide) (United Arab Emirates)
Video Release: October 23rd, 2012 by Lionsgate Home Entertainment, released as Tyler Perry's Madeas Witness Protection
MPAA Rating: PG-13 for some crude sexual remarks and brief drug references.
(Rating bulletin 2222, 5/9/2012)
Running Time: 114 minutes
Franchise: Tyler Perry's Madea
Comparisons: vs. Snow White and the Seven Dwarfs
Create your own comparison chart…
Keywords: White Collar Crime, Cross-Dressing, Fat Suit, Same Actor, Multiple Roles, Mafia, Dysfunctional Family, African Americans, Witness Protection, Farcical / Slapstick Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Lionsgate, TPS Company
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Independence Day (All Movies, 3-Day) 148 $10,177,029 Jul 6, 2012 10
Independence Day (All Movies, 3-Day, Inflation Adjusted) 215 $14,104,104 Jul 6, 2012 10
Top Lionsgate Weekend Domestic 40 $25,390,575 Jun 29, 2012 3

Leading Cast

Tyler Perry    Madea/Joe/Brian
Eugene Levy    Greorge Needleman
Denise Richards    Kate Needleman
Romeo Miller    Jake

Supporting Cast

Doris Roberts    Barbara
Tom Arnold    Walter
John Amos    Pastor Nelson
Marla Gibbs    Howie
Danielle Campbell    Cindy
Devan Leos    Howie

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tyler Perry    Director
Tyler Perry    Screenwriter
Tyler Perry    Character Creator
Tyler Perry    Producer
Ozzie Areu    Producer
Paul Hall    Producer
John J. Kelly    Executive Producer
Michael Paseornek    Executive Producer
Alexander Gruszynski    Director of Photography
Eloise C. Stammerjohn    Production Designer
Maysie Hoy    Editor
Carol Oditz    Costume Designer
Aaron Zigman    Composer
Joel C. High    Music Supervisor
Kim Taylor-Coleman    Casting Director

DVD Sales: A Secret No More

December 4th, 2012

Tinker Bell: Secret of the Wings held off the new releases, all two of them, earning first place on the DVD sales chart with 360,000 units / $7.19 million for the week for totals of 1.12 million units / $20.04 million after two. Selling 1 million units is an impressive feat for a direct-to-DVD release. More...

Blu-ray Sales: Wings Sparkle on High Definition

November 15th, 2012

Tinker Bell: Secret of the Wings was one of six new releases to reach the top 11 on the Blu-ray sales chart this week. It was surprisingly strong for a direct-to-DVD release aimed at kids selling 424,000 units and generating $12.10 million for an opening week Blu-ray share of 36%. More...

DVD Sales: Not-So Secret of Her Success

November 14th, 2012

Tinker Bell: Secret of the Wings continues the franchise's impressive run on the home market leading all new releases earning first place on the DVD sales chart. It sold 756,000 units and generated $12.85 million in opening week sales. This is amazing for a direct-to-DVD release. More...

DVD and Blu-ray Releases for October 23rd, 2012

October 23rd, 2012

There are not a lot of major releases on this week's list. The biggest box office hit was Magic Mike, which did cross $100 million, but I'm not sure its target audience is going to support it on DVD and especially not on Blu-ray Combo Pack. According to Amazon.com, Tinker Bell: Secret of the Wings is the best selling new release, and the DVD, Blu-ray Combo Pack, and 3D Combo Pack are selling very well. However, while that film is absolutely worth picking up, the Pick of the Week goes to The Invisible War on DVD. It could be an Oscar winner next year. More...

Weekend Wrap-Up: Amazing Start to July

July 9th, 2012

The Amazing Spider-Man started faster than expected, but stumbled a little bit over the weekend. Additionally, the other two wide releases, Savages and Katy Perry: Part of Me, were mixed and weak respectively. This left the overall box office down 6.5% from last weekend to $196 million. However, this was 26% higher than the same weekend last year. 2012 increased its lead over 2011 to 8% at $5.78 billion to $5.36 billion, so even if the rest of the year is completely flat compared to last year, it would still be a solid win. More...

Weekend Predictions: Spider-Man is Already Amazing

July 5th, 2012

The Amazing Spider-Man opened on Tuesday to better than expected numbers and should cruise to victory over the weekend, but it is not the only wide release this week. Katy Perry: Part of Me opens tonight while Savages opens tomorrow. They are not going to compete for top spot. In fact, very few people think they will compete with last week's winner, Ted, for second place and one or both could miss the top five entirely. Fortunately, the combined strength of the new releases, plus healthy holdovers, should help 2012 easily win over last year. More...

Per Theater Chart: Beast is Beautiful

July 4th, 2012

Beasts of the Southern Wild was the latest limited release to have a monster start on the per theater chart. It earned $170,000 in four theaters for an average of $42,426. To Rome With Love was pushed into second place with an average of $23,872 in 29 theaters. Up next was a trio of wide releases starting with Ted with $16,800. Magic Mike and Tyler Perry's Madea's Witness Protection were close behind with $13,354 and $11,749. It's rare for three wide releases to reach the $10,000 mark on the per theater chart. More...

Weekend Wrap-Up: Ted Helps the Box Office Come Alive

July 2nd, 2012

The box office wasn't as close a race as some had predicted, as Ted ran away with things breaking records in the process. That's not to say the competition was weak. Both Magic Mike and Tyler Perry's Madeas Witness Protection beat expectations and this helped the overall box office grow 61% from last weekend. It also grew 4% from last year, which normally wouldn't seem like a big deal, but this weekend last year was the Independence Day long weekend. For 2012 to win despite the misalignment is amazing and hopefully this is a good sign for the coming weeks. Year-to-date, 2012 still holds a solid lead over 2011, $5.43 billion to $5.06 billion. Percentwise the lead is now 7%, which is a great position to be in at the halfway mark of the year. More...

Weekend Estimates: Hollywood Hits Holidays on a High

July 1st, 2012

A huge opening for Ted and better-than-expected starts for both Magic Mike and Tyler Perry's Madea's Witness Protection will add up to an impressive weekend for the industry, based on Sunday's studio estimates. Even with a tough comparison (July 4 fell on a Monday last year), the total for this weekend should be about on par with the same weekend last year. More...

Weekend Predictions: Will There Be Box Office Magic?

June 28th, 2012

There are three new releases and a holdover looking to battle for top spot over the weekend. Magic Mike will likely be the best of the new releases, but Ted could be close behind. Tyler Perry's Madea's Witness Protection is a wild card and could earn first or could struggle to reach $20 million. The only one of the four new releases that will not have a shot at first place is People Like Us, which at its lowest might not reach the top ten. Brave will also be in the race for first place and many believe it has the advantage over the newcomers. As for the year-over-year comparison, forget about it. This weekend last year was the Independence Day long weekend and the misalignment will result in 2012 taking a beating. In fact, the combined openings of the four wide releases will likely not be as much as Transformers: Dark of the Moon opened with last year. June is going to end on a really soft note, but July should start strong due to the same holiday misalignment. More...

Contest: Bear With Me

June 22nd, 2012

Next weekend there are four films opening wide and I really have no idea which one will be the best. (I'm pretty sure Brave will remain in first place.) People Like Us is earning great early reviews, but it is the film mostly likely to slip between the cracks. Madea's Witness Protection is opening in just 2000 theaters, more or less, but his fans will come out regardless. That said, his recent box office numbers are down, so perhaps his fans have moved on. Magic Mike could be a surprise hit, but a film about male strippers could alienate moviegoers. Ted is the latest R-rated comedy to come out this summer, but while there were a string of hits in the past, this year the genre has struggled. This could mean moviegoers are waiting for one that looks good. Or it could mean we passed the point of saturation. Madea, Mike, and Ted have roughly the same chance to be the best of the new releases, but we are going with Ted as the target film for this week's box office prediction contest, because it has the largest early theater count estimate. In order to win, one must simply predict the opening weekend box office number for Ted. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Louie: Season Two on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Louie: Season Two on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2012 Preview: June

June 1st, 2012

As May ends and we look forward to June, we have some good news and some bad news to report from last month. First the bad news. Nearly every film missed expectations, sometimes by massive levels. The good news? The Avengers was a record-breaking hit and it managed to compensate for every miss of the month and May of 2012 was just as strong as May of 2011. Unfortunately, the month has ended on a low note and The Avengers is shedding theaters, so new releases will be really important for June's chances. There are two films that were supposed to open wide this month that are no longer doing so, although we did have one film moved up to replace G.I. Joe: Retaliation, but that still leaves just twelve films opening wide over the five weekends in June. This does include six films that have a real shot at earning $100 million or more at the box office, and three of those have a shot at $200 million. Prometheus is earning a ton of buzz and there are some that think it will be the biggest hit of the month. It might even be a $300 million hit. However, you can't count out Brave in the race to become the biggest hit of the month, as Pixar's average is over $250 million and $300 million is also not out of the question. It's hard to compare last June, because there were only four weekends last June, and Transformers: Dark of the Moon opened on the Wednesday before the July 1st long weekend, which throws off the numbers. If you consider Dark of the Moon a June release, then there were six $100 million movies and one $300 million this month last year. We will need nearly every film to match expectations in order for 2012 to continue to strengthen its lead on 2011. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,301-1,400) 1,375 $65,653,242
All Time Domestic Inflation Adjusted Box Office (Rank 1,901-2,000) 1,926 $88,912,297
All Time Domestic Sequel Box Office (Rank 301-400) 366 $65,653,242
Top 2012 Movies at the Domestic Box Office 46 $65,653,242
All Time Domestic Box Office for Original Screenplay Movies (Rank 601-700) 609 $65,653,242
All Time Domestic Box Office for Live Action Movies (Rank 1,001-1,100) 1,073 $65,653,242
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 501-600) 598 $65,653,242
All Time Domestic Box Office for Comedy Movies (Rank 201-300) 245 $65,653,242
All Time Domestic Box Office for PG-13 Movies (Rank 501-600) 587 $65,653,242
All Time Domestic Box Office for Lionsgate Movies 31 $65,653,242

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 29, 2012 4 $25,390,575   2,161 $11,749   $25,390,575 1
Jul 6, 2012 6 $10,177,029 -60% 2,161 $4,709   $45,822,984 2
Jul 13, 2012 7 $5,584,027 -45% 2,004 $2,786   $55,611,721 3
Jul 20, 2012 8 $2,253,074 -60% 1,540 $1,463   $60,289,622 4
Jul 27, 2012 11 $1,308,870 -42% 1,111 $1,178   $62,736,167 5
Aug 3, 2012 15 $731,828 -44% 737 $993   $64,142,253 6
Aug 10, 2012 24 $287,631 -61% 364 $790   $64,742,495 7
Aug 17, 2012 34 $112,655 -61% 199 $566   $64,958,425 8
Aug 24, 2012 49 $60,096 -47% 106 $567   $65,054,638 9
Aug 31, 2012 32 $183,785 +206% 179 $1,027   $65,254,183 10
Sep 7, 2012 38 $143,610 -22% 167 $860   $65,483,079 11
Sep 14, 2012 40 $103,331 -28% 160 $646   $65,623,128 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 29, 2012 4 $10,148,095     2,161 $4,696   $10,148,095 1
Jun 30, 2012 4 $9,390,505 -7%   2,161 $4,345   $19,538,600 2
Jul 1, 2012 4 $5,851,975 -38%   2,161 $2,708   $25,390,575 3
Jul 2, 2012 4 $2,371,332 -59%   2,161 $1,097   $27,761,907 4
Jul 3, 2012 5 $2,640,963 +11%   2,161 $1,222   $30,402,870 5
Jul 4, 2012 4 $3,123,348 +18%   2,161 $1,445   $33,526,218 6
Jul 5, 2012 6 $2,119,737 -32%   2,161 $981   $35,645,955 7
Jul 6, 2012 6 $3,477,853 +64% -66% 2,161 $1,609   $39,123,808 8
Jul 7, 2012 6 $4,113,197 +18% -56% 2,161 $1,903   $43,237,005 9
Jul 8, 2012 6 $2,585,979 -37% -56% 2,161 $1,197   $45,822,984 10
Jul 9, 2012 7 $1,046,609 -60% -56% 2,161 $484   $46,869,593 11
Jul 10, 2012 8 $1,203,349 +15% -54% 2,161 $557   $48,072,942 12
Jul 11, 2012 8 $964,045 -20% -69% 2,161 $446   $49,036,987 13
Jul 12, 2012 8 $990,707 +3% -53% 2,161 $458   $50,027,694 14
Jul 13, 2012 7 $1,794,279 +81% -48% 2,004 $895   $51,821,973 15
Jul 14, 2012 7 $2,346,322 +31% -43% 2,004 $1,171   $54,168,295 16
Jul 15, 2012 7 $1,443,426 -38% -44% 2,004 $720   $55,611,721 17
Jul 16, 2012 8 $608,986 -58% -42% 2,004 $304   $56,220,707 18
Jul 17, 2012 9 $715,353 +17% -41% 2,004 $357   $56,936,060 19
Jul 18, 2012 9 $569,483 -20% -41% 2,004 $284   $57,505,543 20
Jul 19, 2012 9 $531,005 -7% -46% 2,004 $265   $58,036,548 21
Jul 20, 2012 8 $713,060 +34% -60% 1,540 $463   $58,749,608 22
Jul 21, 2012 8 $948,801 +33% -60% 1,540 $616   $59,698,409 23
Jul 22, 2012 8 $591,213 -38% -59% 1,540 $384   $60,289,622 24
Jul 23, 2012 8 $274,955 -53% -55% 1,540 $179   $60,564,577 25
Jul 24, 2012 8 $314,034 +14% -56% 1,540 $204   $60,878,611 26
Jul 25, 2012 8 $266,690 -15% -53% 1,540 $173   $61,145,301 27
Jul 26, 2012 10 $281,996 +6% -47% 1,540 $183   $61,427,297 28
Jul 27, 2012 10 $392,817 +39% -45% 1,111 $354   $61,820,114 29
Jul 28, 2012 11 $568,811 +45% -40% 1,111 $512   $62,388,925 30
Jul 29, 2012 11 $347,242 -39% -41% 1,111 $313   $62,736,167 31
Jul 30, 2012 11 $159,769 -54% -42% 1,111 $144   $62,895,936 32
Jul 31, 2012 12 $185,352 +16% -41% 1,111 $167   $63,081,288 33
Aug 1, 2012 12 $165,235 -11% -38% 1,111 $149   $63,246,523 34
Aug 2, 2012 12 $163,902 -1% -42% 1,111 $148   $63,410,425 35
Aug 3, 2012 - $222,518 +36% -43% 737 $302   $63,632,943 36
Aug 4, 2012 - $322,460 +45% -43% 737 $438   $63,955,403 37
Aug 5, 2012 - $186,850 -42% -46% 737 $254   $64,142,253 38
Aug 6, 2012 - $84,982 -55% -47% 737 $115   $64,227,235 39
Aug 7, 2012 - $93,815 +10% -49% 737 $127   $64,321,050 40
Aug 8, 2012 - $70,390 -25% -57% 737 $96   $64,391,440 41
Aug 9, 2012 - $63,424 -10% -61% 737 $86   $64,454,864 42
Aug 10, 2012 - $87,793 +38% -61% 364 $241   $64,542,657 43
Aug 11, 2012 - $132,915 +51% -59% 364 $365   $64,675,572 44
Aug 12, 2012 - $66,923 -50% -64% 364 $184   $64,742,495 45
Aug 13, 2012 - $26,087 -61% -69% 364 $72   $64,768,582 46
Aug 14, 2012 - $29,750 +14% -68% 364 $82   $64,798,332 47
Aug 15, 2012 - $24,286 -18% -65% 364 $67   $64,822,618 48
Aug 16, 2012 - $23,152 -5% -63% 364 $64   $64,845,770 49
Aug 17, 2012 - $34,285 +48% -61% 199 $172   $64,880,055 50
Aug 18, 2012 - $53,373 +56% -60% 199 $268   $64,933,428 51
Aug 19, 2012 - $24,997 -53% -63% 199 $126   $64,958,425 52
Aug 20, 2012 - $8,800 -65% -66% 199 $44   $64,967,225 53
Aug 21, 2012 - $11,647 +32% -61% 199 $59   $64,978,872 54
Aug 22, 2012 - $7,726 -34% -68% 199 $39   $64,986,598 55
Aug 23, 2012 - $7,944 +3% -66% 199 $40   $64,994,542 56
Aug 24, 2012 - $17,403 +119% -49% 106 $164   $65,011,945 57
Aug 25, 2012 - $29,670 +70% -44% 106 $280   $65,041,615 58
Aug 26, 2012 - $13,023 -56% -48% 106 $123   $65,054,638 59
Aug 27, 2012 - $4,202 -68% -52% 106 $40   $65,058,840 60
Aug 28, 2012 - $4,430 +5% -62% 106 $42   $65,063,270 61
Aug 29, 2012 - $3,448 -22% -55% 106 $33   $65,066,718 62
Aug 30, 2012 - $3,680 +7% -54% 106 $35   $65,070,398 63
Aug 31, 2012 - $42,413 +1,053% +144% 179 $237   $65,112,811 64
Sep 1, 2012 - $73,953 +74% +149% 179 $413   $65,186,764 65
Sep 2, 2012 - $67,419 -9% +418% 179 $377   $65,254,183 66
Sep 3, 2012 - $50,279 -25% +1,097% 179 $281   $65,304,462 67
Sep 4, 2012 - $12,967 -74% +193% 179 $72   $65,317,429 68
Sep 5, 2012 - $10,451 -19% +203% 179 $58   $65,327,880 69
Sep 6, 2012 - $11,589 +11% +215% 179 $65   $65,339,469 70
Sep 7, 2012 - $37,045 +220% -13% 167 $222   $65,376,514 71
Sep 8, 2012 - $70,229 +90% -5% 167 $421   $65,446,743 72
Sep 9, 2012 - $36,336 -48% -46% 167 $218   $65,483,079 73
Sep 10, 2012 - $8,451 -77% -83% 167 $51   $65,491,530 74
Sep 11, 2012 - $9,964 +18% -23% 167 $60   $65,501,494 75
Sep 12, 2012 - $9,133 -8% -13% 167 $55   $65,510,627 76
Sep 13, 2012 - $9,170 n/c -21% 167 $55   $65,519,797 77
Sep 14, 2012 - $27,503 +200% -26% 160 $172   $65,547,300 78
Sep 15, 2012 - $49,195 +79% -30% 160 $307   $65,596,495 79
Sep 16, 2012 - $26,633 -46% -27% 160 $166   $65,623,128 80
Sep 17, 2012 - $7,223 -73% -15% 160 $45   $65,630,351 81
Sep 18, 2012 - $8,061 +12% -19% 160 $50   $65,638,412 82
Sep 19, 2012 - $7,121 -12% -22% 160 $45   $65,645,533 83
Sep 20, 2012 - $7,709 +8% -16% 160 $48   $65,653,242 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 29, 2012 5 $35,645,955   2,161 $16,495   $35,645,955 1
Jul 6, 2012 6 $14,381,739 -60% 2,161 $6,655   $50,027,694 2
Jul 13, 2012 7 $8,008,854 -44% 2,004 $3,996   $58,036,548 3
Jul 20, 2012 8 $3,390,749 -58% 1,540 $2,202   $61,427,297 4
Jul 27, 2012 11 $1,983,128 -42% 1,111 $1,785   $63,410,425 5
Aug 3, 2012 17 $1,044,439 -47% 737 $1,417   $64,454,864 6
Aug 10, 2012 28 $390,906 -63% 364 $1,074   $64,845,770 7
Aug 17, 2012 39 $148,772 -62% 199 $748   $64,994,542 8
Aug 24, 2012 52 $75,856 -49% 106 $716   $65,070,398 9
Aug 31, 2012 34 $269,071 +255% 179 $1,503   $65,339,469 10
Sep 7, 2012 38 $180,328 -33% 167 $1,080   $65,519,797 11
Sep 14, 2012 43 $133,445 -26% 160 $834   $65,653,242 12

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
South Africa 8/31/2012 $155,207 52 52 381 $941,502 12/12/2015
United Arab Emirates 3/28/2013 $73,727 12 12 14 $129,891 12/30/2018
Vietnam 7/20/2012 $14,488 8 8 18 $51,936 12/29/2018
 
Rest of World $174,316
 
International Total$1,297,645 12/30/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 10,201-10,300) 10,271 $1,297,645
All Time International Sequel Box Office (Rank 1,001-1,100) 1,028 $1,297,645
All Time International Box Office for Original Screenplay Movies (Rank 5,601-5,700) 5,659 $1,297,645
All Time International Box Office for Live Action Movies (Rank 8,501-8,600) 8,548 $1,297,645
All Time International Box Office for Contemporary Fiction Movies (Rank 5,401-5,500) 5,404 $1,297,645
All Time International Box Office for Comedy Movies (Rank 1,901-2,000) 1,984 $1,297,645
All Time International Box Office for PG-13 Movies (Rank 1,701-1,800) 1,761 $1,297,645
All Time International Box Office for Lionsgate Movies (Rank 201-300) 266 $1,297,645

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,501-2,600) 2,539 $66,950,887
All Time Worldwide Sequel Box Office (Rank 501-600) 570 $66,950,887
Top 2012 Movies at the Worldwide Box Office 100 $66,950,887
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,201-1,300) 1,217 $66,950,887
All Time Worldwide Box Office for Live Action Movies (Rank 2,001-2,100) 2,098 $66,950,887
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,201-1,300) 1,204 $66,950,887
All Time Worldwide Box Office for Comedy Movies (Rank 401-500) 403 $66,950,887
All Time Worldwide Box Office for PG-13 Movies (Rank 901-1,000) 943 $66,950,887
All Time Worldwide Box Office for Lionsgate Movies 90 $66,950,887

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Oct 28, 20123344,107 344,107$5,199,457$5,199,4571
Nov 4, 20125128,482-63% 472,589$1,949,072$7,148,5292
Nov 11, 2012987,340-32% 559,929$1,309,227$8,457,7563
Nov 18, 20122219,427-78% 579,356$291,211$8,748,9674

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Oct 28, 2012930,799 30,799$620,608$620,6081
Nov 4, 2012198,691-72% 39,490$176,076$796,6842

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.