November 7th, 2021
The Marvel Cinematic Universe’s 26th outing is opening this weekend very much in line with similar releases in the franchise. Eternals will land with $71 million domestically, according to Disney’s Sunday-morning estimate. That’s about $4 million less than Shang-Chi earned in September, which was in turn about $5 million less than Black Widow’s $80-million opening in July. But it’s also very much in line with what Doctor Strange opened with before the pandemic. In short, the MCU looks to be doing fine.
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November 5th, 2021
Disney’s Eternals, the latest outing for the MCU, got off to a strong start on Thursday evening, with $9.5 million in preview earnings, according to the studio. That’s a bit more than Shang-Chi’s $8.8 million, but somewhat less than the $13.2 million earned by Black Widow. That points to an opening weekend in the mid-$70 millions.
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October 31st, 2021
There was something for everyone in movie theaters this weekend, but the combination of Halloween falling on the weekend and too much competition made going tough for the six films either opening, expanding, or being re-issued in wide release. The competition hit Dune a touch harder than our model expected, but it will easily remain the top film at the box office, with $15.53 million taking it to $69.4 million in total after 10 days. With another $21.4 million from international markets, it now has $292.1 million worldwide so far.
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October 24th, 2021
While Dune isn’t quite living up to the most optimistic predictions, it’s doing enough to be considered a success so far, with Warner Bros. projecting it will earn $40.1 million domestically by close of business today. That includes $9.03 million from 404 IMAX screens, which amounts to 22.5% of the nationwide total—one of the highest opening-weekend shares for IMAX in history. Clearly a segment of the population is keen to see it in all its glory on the biggest screen possible. All told, it’ll do $17.8 million in business from IMAX screens around the world this weekend.
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October 22nd, 2021
Dune, one of the longest-awaited films in recent history, finally makes its domestic theatrical debut this weekend, and Warner Bros. will be anxiously awaiting results to see if it has the potential to launch a major franchise—something that doesn’t happen very often in this business. With a reported $5.1 million from previews on Thursday night, the news is good so far. While that’s somewhat behind the best starts of the pandemic era, it’s a very respectable score for a non-sequel, and sets the film on a path towards something around $40 million this weekend. That’s better than what our model expected, given its simultaneous release on HBO Max.
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October 5th, 2021
Animated adventure opens in theaters on October 22 ... Full Movie Details.
A wonderful walking, talking, digitally-connected ’bot sweeps the world and becomes every kid’s new Best Friend. But when an eleven-year-old boy ends up with one that doesn’t work, his attempts to teach it become an exploration of what real friendship means in a world of algorithms and social media.
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