September 2nd, 2017
Expectations for this weekend were really low. They were so low that when I saw The Hitman’s Bodyguard had earned $2.43 million on Friday, I was pleasantly surprised. That’s only 20% lower than last Friday and the holiday should boost its three-day legs, helping it earn just over $9 million. It’s on pace for $12 million over four days for a running tally of over $55 million. That’s enough for Lionsgate’s share to cover its entire $30 million production budget.
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August 31st, 2017
Not only will this weekend likely be the worst weekend of the year, there’s a very high likelihood it will be the worst weekend in over a decade. It arguably could be the worst weekend of all time. There are no wide releases, or even semi-wide releases. The widest “new” release of the week is the 40th Anniversary re-release for Close Encounters of the Third Kind, but last week’s 3D re-release for Terminator 2: Judgment Day suggests it won't come close to the top ten. Tulip Fever is a long-delayed Weinstein Co. release and just avoiding the Mendoza Line would be a reason to celebrate. Up next in terms of theater counts is Hazlo Como Hombre. It is a Chilean film and films aimed at Hispanics have had success in recent years. They only need to earn just over $2 million during the three-day weekend to reach the top ten, so one of them could get there, but that’s not a sure thing. This leaves The Hitman’s Bodyguard with an easy path to first place. This weekend last year, the biggest new release was The Light Between Oceans, which earned just under $5 million. Sadly, this might be more than all three new releases earn this year. Last year the overall box office finished just under $100 million.
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Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at research@the-numbers.com.
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