July 28th, 2015
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None of the wide releases earned a spot in the $10,000 club, but at least we had a couple of limited releases that found their way there. The number one film was Phoenix with an average of $15,148 in two theaters. Samba was next with an average of $12,294, also in two theaters.
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July 22nd, 2015
The $10,000 club was led by Irrational Man with $175,312 in five theaters for an average of $35,062. While this was the best average of the weekend, it was the weakest opening weekend for a Woody Allen movie since You Will Meet a Tall Dark Stranger. The Stanford Prison Experiment was next with an average of $18,757 in two theaters. Its reviews are good, but not great, so its chances to expand significantly are still just 50/50. Up next is a pair of wide releases, Ant-Man and Minions, which earned averages of $14,841 and $11,430 respectively. The final entrant in the $10,000 club was Bajrangi Bhaijaan with an average of $10,239; however, it was playing in 256 theaters and arguably it had the most impressive opening for any limited release this week. This is the second weekend in a row a Bollywood film did this well on the per theater chart.
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July 20th, 2015
The top of the box office had a small surprise, as Ant-Man earned first place with $57.23 million over the weekend. This is a little lower than predicted, but Minions really collapsed, so Ant-Man easily won the race for the top of the box office race. Meanwhile, Trainwreck had a solid third place opening and could be on its way to $100 million, thanks in part to its target demographic and to its reviews. Overall, the box office pulled in $194 million. This is 9.6% lower than last weekend, but more importantly, it is 30% higher than the same weekend last year. 30%. That's a massive margin of victory. Year-to-date, 2015 has pulled in $6.20 billion, which is 8.1% more than 2014's pace. Summer is winding down, so 2015 is in a great place moving into the slower part of the year. Even if August and September are slower than average, there's almost no chance 2015 will blow through the $460 million lead it has over 2014.
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July 19th, 2015
Perhaps we’re seeing the first signs of multiplex fatigue? In the midst of a buoyant Summer at the movies, Ant-Man will debut with around $58 million, according to Sunday estimates, about 10% below expectations, and well short of the $94 million earned by Guardians of the Galaxy this time last year. It’s a very good opening, to be sure, but the second slightly disappointing debut from the Marvel Cinematic Universe this year, after The Avengers: Age of Ultron’s $191 million opening weekend back in May. We’re talking disappointment of the level of seeing Babe Ruth only hit one home run in a game here, so we need to put things in perspective. It’s the twelfth straight $50 million-plus opening for the franchise in seven years—an unprecedented box office run.
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July 17th, 2015
There are very few films on this week's list that have a real shot at earning mainstream success. I would like to think Court or A Hard Day could do so, but they are both foreign-language films and that's usually too big of an obstacle to overcome. Mr. Holmes has both the cast and the reviews to thrive, but it is playing in more than 300 theaters. That might be too many to thrive. Let's hope I'm being too pessimistic.
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