Once Upon a Time (2011)

Home Market Performance
Est. Domestic DVD Sales $33,358,602 Details
Est. Domestic Blu-ray Sales $11,061,068 Details
Total Est. Domestic Video Sales $44,419,670
Further financial details...

  1. Summary
  2. News
  3. Video Sales

TV Show Details

Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Fantasy

Video Release Breakdown

Release DateTitleDistributorDomestic
Video Sales
to Date
Watch Now
Aug 28, 2012Once Upon a Time: The Complete First Season ABC Studios $17,770,607 Disney+
Aug 13, 2013Once Upon a Time: The Complete Second Season Buena Vista Home Enter… $8,422,244 Disney+
Aug 19, 2014Once Upon a Time: The Complete Third Season Buena Vista Home Enter… $7,340,983 Disney+ Amazon
Aug 18, 2015Once Upon a Time: Season 4 Walt Disney Home Enter… $4,453,061 Disney+ Amazon
Aug 16, 2016Once Upon a Time: The Complete Fifth Season Walt Disney Home Enter… $2,809,056 Disney+ Amazon iTunes
Aug 15, 2017Once Upon a Time: The Complete Sixth Season ABC Studios $3,386,185 Disney+ Amazon
Aug 28, 2018Once Upon a Time: The Complete Seventh and Final Season Walt Disney Home Enter… $237,534 Disney+ Amazon

Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 2, 20128114,173 114,173$3,538,221$3,538,2211
Sep 9, 20121453,672-53% 167,845$1,663,295$5,201,5162
Sep 16, 20122423,347-57% 191,192$641,109$5,842,6253
Sep 23, 20122615,210-35% 206,402$479,267$6,321,8924
Aug 18, 2013853,626 53,626$1,669,914$1,669,91451
Aug 25, 20132623,991-55% 77,617$934,689$2,604,60352
Sep 1, 20132521,367-11% 98,984$653,830$3,258,43353
Aug 24, 2014934,592 34,592$1,037,414$1,037,414104
Aug 31, 20142916,426-53% 51,018$495,572$1,532,986105
Sep 14, 20143010,295 75,536$359,604$2,389,826107
Aug 23, 2015745,881 45,881$1,375,971$1,375,971156
Aug 30, 20152215,584-66% 61,465$467,364$1,843,335157
Sep 6, 20152010,707-31% 72,172$321,103$2,164,438158
Aug 21, 20161125,232 25,232$756,708$756,708208
Aug 27, 2017239,267 13,959$324,252$480,589261
Sep 3, 2017259,343+1% 23,302$326,912$807,501262

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Sep 2, 20121122,364 22,364$994,987$994,9871
Aug 18, 20131018,391 18,391$721,676$721,67651
Aug 24, 20141911,558 11,558$462,212$462,212104
Aug 23, 2015710,111 10,180$434,762$438,074156
Aug 21, 2016197,073 7,073$305,392$305,392208

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.