May 1st, 2017
April is over and thank god for that. The Fate of the Furious is currently the only film that was better than a midlevel hit, while Going in Style might end up being the second-biggest release of the month. On the low end, there were seven films on last month’s list that didn’t even manage to open in truly wide release (2,000 or more theaters). Fortunately, May looks a lot brighter. Guardians of the Galaxy, Vol. 2 should dominate the chart and get the month off to a fast start. Furthermore, every week there’s at least one film with a reasonable chance of earning $100 million domestically. Additionally, last May wasn’t particularly strong, so that should help 2017 overall. Granted, Captain America: Civil War earned more than $400 million, so the month got off to a fast start, but films struggled the rest of the way. The second-biggest film was X-Men: Apocalypse at just $155 million, while only one other movie, The Angry Birds Movie, earned more than $100 million. Guardians of the Galaxy, Vol. 2 should at least be competitive with Captain America: Civil War, allowing 2017 to win thanks to its superior depth.
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November 1st, 2015
October has come to an end and everyone should be happy about that. Except for The Martian, there were no serious hits that opened last month. There were more outright bombs than even midlevel hits. Fortunately, October of last year wasn't spectacular either, so 2015 maintains a healthy lead over 2014. Even more fortunately, November looks fantastic. There are four films that have the potential to earn $200 million or more. The biggest of these is the final Hunger Games movie, which should reach $400 million. Spectre has a real shot at $300 million and could be the biggest hit in the franchise. Meanwhile, nearly every November there's an animated kids movie that becomes a monster hit. This year, The Peanuts Movie and The Good Dinosaur are both aiming for that box office milestone. The last time we didn't have a family film that earned at least $100 million in November was 2011 and that's because there were four family films that opened in the final two weeks of the month and that much competition meant they cannibalized each other. Both of these has a shot at $200 million and if neither of them reached $200 million, I would be shocked. Meanwhile, last November was a good month at the top with three monster hits: The Hunger Games: Mockingjay, Part 1, Big Hero 6, and Interstellar. However, after those three films, there were not much positive to talk about. It really looks like 2015 will match 2014 at the top, plus it could have better depth. I might be a little too optimistic, but I think November is going to be a great month at the box office.
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June 3rd, 2013
Warm Bodies was released in theaters in early February, which is a bad time of the year to release a film. Additionally, the early buzz was bad. A lot of people saw the basic premise (romance between a zombie boy and a living girl) and thought it was just another Twilight rip-off. The first trailer showed it was something different, but sometimes first impressions are lasting impressions. Fortunately it was able to top expectations and became a surprise midlevel hit. Will it continue to perform well on the home market? And did the studio thank those who made it a hit in theaters by releasing a fully loaded DVD / Blu-ray?
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February 1st, 2013
For the most part, January was a really good month and 2013 got off to a really good start. I'm not so sure about February, on the other hand. There's only one film that has a statistically significant shot at $100 million, A Good Day to Die Hard, but I'm a little concerned that it won't live up to expectations. The franchise has been around a long time and it is possible that the target audience has either moved on or are too young to remember when these films were huge at the box office. The film I'm most looking forward to seeing is Warm Bodies, which is earning amazing early reviews (the keyword there is "early"), but it is too high-concept to be a major hit. Last February, there were a couple of films that topped $100 million, plus a few other midlevel hits. I would like to think that would also be the case this year, but I have to be more cautious than that. The evidence points to a weak month ahead, for the most part.
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