December 1st, 2018
November turned out to be a really, really good month. I thought 2018’s lead over 2017 would shrink, potentially by $200 million to $300 million. However, the lead actually managed to grow a little bit, thanks to hits like Ralph Breaks the Internet, Dr. Seuss’ The Grinch, Fantastic Beasts: The Crimes of Grindelwald, and Bohemian Rhapsody. December has an equal number of potential hits, led by Mary Poppins Returns, which some think will top $300 million. Additionally, Spider-man Into the Spider-Verse, Aquaman, Bumblebee, and Holmes and Watson all have a realistic shot at $100 million or more. On the other hand, last December was stronger, at least on top. The Last Jedi earned more than $500 million just during December, which is more than any December release this year will earn in total. It could be more than the top two films earn in total. 2018 will win the in year-over-year competition; however, its lead won’t be as large as it is at the start of the month.
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March 12th, 2013
Rise of the Guardians is a family friendly film that came out right around Thanksgiving. That's a recipe for box office success. It didn't bomb, but it also didn't live up to expectations, while it will need a little help from the home market to break even. Did it struggle for a reason? Or will the Blu-ray sales push it over the top into profitability?
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November 1st, 2012
October was pretty good with a few films really crushing expectations, which made up for the few duds that opened at the end. 2012 gained about $100 million over 2011 during the month of October. We really needed this success and hopefully November will continue this push forward. However, November is a bit of a weird month. There are five weekends, but only eight true wide releases, half of which open on the Thanksgiving long weekend, leaving the other four weeks with just one true wide release each. There are a couple others opening in the semi-wide level and another opening in limited release with a planned wide release, but even so, it is not a busy month. That said, it is a case of quality over quantity. There are four films that are pretty much guaranteed to reach $100 million, one of which should reach $300 million. By comparison, last November only produced one $100 million film. Granted, that film was The Twilight Saga: Breaking Dawn, Part 1, which made nearly $300 million, which is a huge number no matter how you look at it. But this year, The Twilight Saga: Breaking Dawn, Part 2 should top that number and with the other $100 million movies pulling in more than $400 million combined, it should be a very profitable month at the box office.
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