July 1st, 2017
I hate it when the first of the month lands on a Saturday. By the time this story goes live, we will still have almost no box office data for Despicable Me 3, so we won’t know if June ended on a positive note. Fortunately, Wonder Woman beat expectations and might end up as the biggest hit of the summer, at least for a little while. July begins with Spider-Man: Homecoming, which should make at least $300 million and is the last film being released this summer that has a shot at being a $400 million hit domestically. It is very likely that nothing else this month will come within $100 million of that movie, so that could help its legs. There are a few potential $100 million hits, including War for the Planet of the Apes, Dunkirk, and a couple of other long shots. Last July had a similar feel with The Secret Life of Pets topping the list with well over $300 million, while there were five other $100 million hits. This July would have to beat expectations substantially to match this performance. I’m not confident 2017 will be able to maintain its pace at the box office. I’m worried at least one big film will struggled and 2017 will end the month behind 2016’s pace.
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November 1st, 2016
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October turned out to be a mixed month. On the one hand, not one movie earned $100 million, or even came close. However, it was also a more steady month than last October and the last two weeks really helped 2016 in the year-over-year comparisons. In November, we have five films with at least a shot at $100 million, three of which should have no trouble getting to at least $200 million. A little while ago, I thought Fantastic Beasts and Where to Find Them would be the biggest hit of the month, but the buzz took a hit recently. More on that below. Meanwhile, Doctor Strange’s reviews are currently 90% positive and that should help it out at the box office. The third very likely $200 million hit is Moana. There is certainly precedent for an animated movie to be a monster hit at this time of year, but there is also a lot of competition. Last November was similar in strength, with five films that earned more than $100 million and two films that earned more than $200 million. None earned more than $300 million, so that’s the goal for this November. If we can get one $300 million and / or three $200 million movies over the month, then it will be seen as a victory.
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May 1st, 2014
It has been a great year so far and April was again a strong month. The box office was led by Captain America: The Winter Soldier, as it became the second film of the year to reach $200 million, while Rio 2 is on pace to become the seventh $100 million hit of the year. Big picture, 2014 has already hit $3 billion, which isn't a record for this time of the year, but it is $250 million ahead of 2013. That streak ends in May. Don't get me wrong. There are six films opening this month that at least have a shot at $100 million and two of those should earn more than $200 million and there are two others that at least have a shot at that milestone. Leading the way is The Amazing Spider-Man 2, which is looking to top The Winter Soldier and become the second biggest hit of the year so far. Its main competition this month is X-men: Days of Future Past, while Godzilla also has a shot at $200 million. Unfortunately, this month last year, Iron Man 3 earned more than $400 million, while two other films took in $200 million and seven films in total reached the century mark. That is going to be really hard to replicate this year and 2014 will likely lose some of its lead over 2013. Fortunately, 2014 has such a big lead that unless the box office really slumps, it will end the month with at least a small lead over 2013.
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