After four straight weekends with a movie opening to over $40 million, the market is taking a bit of a breather this weekend, at least in the sense of there being a “must see” film for general audiences. However, with no less than six films either opening or expanding wide, the number of options available to moviegoers is the largest its been in a long while. Our model thinks three new releases and the one wide expansion will land in the top ten, but Dune is the overwhelming favorite to win the weekend, even if it does fall fairly sharply from its $41-million opening.
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Dune arrived in North American theaters last weekend and took in a solid $41.01 million in its first three days from 4,125 theaters. The film is expected to retain that count heading into its second week. Fans of the sci-fi epic will be pleased as a sequel was announced earlier this week. Dune: Part 2 is set to launch on October 20, 2023. Rounding out the top five widest releases this week are the returning films Halloween Kills (3,616 locations), Ron’s Gone Wrong, (3,560), No Time to Die (3,507), and Venom: Let There Be Carnage in 3,278 theaters. But no less than five new wide releases and one wide re-release are also landing in theaters this weekend.
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It’s a good week for the home market with top notch releases in nearly every category. Baby Driver is the biggest first run release of the week and one of the best releases. The Lure is a foreign-language film and one of two Criterion Collection releases in competition for Pick of the Week. Maudie is a Canadian limited release that did surprisingly well in theaters. Finally there’s Othello, which first came out more than 60 years ago. The only thing we are missing is a TV on DVD title. As for the winner, I’m giving Pick of the Week to, Othello, while Maudie wins Puck of the Week for Best Canadian Release.
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May was a really soft month with only one unqualified hit, Guardians of the Galaxy, Vol. 2, which is climbing towards $375 million domestically. The second biggest hit of the month will be Pirates of the Caribbean: Dead Men Tell No Tales and I would be surprised if it tops $150 million by any serious margin. June looks a lot more profitable. There are five weeks and every week there is at least one film with a great shot at $100 million or more. In fact, there are four films with at least a decent shot at $200 million and we could double the number of $300 million hits released so far this year. Wonder Woman is widely expected to start the month with an explosive debut and pulling in more than $100 million during its opening weekend is more and more likely. That said, Despicable Me 3 will probably end up being the biggest hit overall with over $300 million. Meanwhile, Cars 3 and Transformers: The Last Knight are both aiming for $200 million. Last June was not particularly strong, outside of one hit. Finding Dory earned nearly $500 million domestically, while the second best film, Central Intelligence, barely earned a quarter of that. I don’t think any film will come close to Finding Dory, but there’s a lot more depth this time around and I have high hopes 2017 will extend its lead.
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June was a much better month than expected due to two films, Jurassic World and Inside Out. Had those two films merely matched expectations, then 2015 would have likely fallen behind 2014. As for this coming month, there are five weekends in July and each week there is at least one film with the potential to reach $100 million. Most weeks there are two films that at least have a shot at getting to the century mark. The biggest hit of the month will likely be Minions, which has already opened in several international markets and it's ahead of Despicable Me 2 at the same point. That film made more than $300 million and nearly $1 billion worldwide, so any growth would be fantastic. There are also a number of potential $200 million films, led by Ant-man. Ant-man is the latest release in the Marvel Cinematic Universe, a franchise that has averaged $300 million domestically over eleven films and all of the past six films have reached at least $200 million. I'm not saying this one is guaranteed to do the same, but you can't dismiss that possibility. Mission: Impossible - Rogue Nation and Pixels have smaller chances to get to $200 million, but you have to at least entertain the possibility. Additionally, last July was a lot weaker than this July looks to be, so 2015 should win in the year-over-year comparison most weeks. Or I might have let the box office success of June cloud my judgment. We will soon find out.
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July was hit and miss at the box office, mostly miss. In fact, only two films really topped expectations, Despicable Me 2 and The Conjuring. That said, 2013 has nearly closed the gap with 2012 and it won't take much to pull ahead. Looking forward to August, we find that it is a very busy month with 16 or so films opening wide over five weeks. Of course, the closer you get to September, the more likely these films will struggle to find an audience, and more often than not, there are simply too many films opening wide to suspect they will all find an audience. On the high end, 2 Guns could be the biggest hit of the month with just over $100 million. The Smurfs 2 and Elysium could pull in $100 million. All three of those films are opening in the first two weeks of the month. After that, most of the new releases will be lucky if they reach $50 million during their theatrical runs. By comparison, last August was not as busy with 14 wide releases. Of those, only one film, The Bourne Legacy, topped $100 million, although a couple came reasonably close. Hopefully we will have more $100 million hits this time around and 2013 will be able to complete the comeback.
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