Thursday Night Previews: Dragons Doubles Lego with $3 million
February 22, 2019
How to Train Your Dragon: The Hidden World got off to a fast start with $3 million in previews on Thursday. This is twice as much as The Lego Movie 2: The Second Part earned during its previews and it doesn’t include the $2.5 million in paid previews The Hidden World earned on February 2nd. Additionally, its reviews are fantastic and its word-of-mouth should help carry the film over the weekend. I want to be cautious, because 2019 has been a bad year at the box office so far, but I can see us having to adjust our prediction tomorrow, once Friday’s numbers show up.
Fighting With My Family earned $450,000 during its previews. It is harder to judge this result, because the film was in limited release for a week. Its reviews and its A from CinemaScore should really help word-of-mouth and it doesn’t have to challenge for first place, or even second place, to be considered a hit. The film only cost $11 million to make and its global rights only cost $17.5 million to acquire, so even a $9 million start would make a lot of people happy. We will see if it will top that figure, once the Friday estimates are in.
- How to Train Your Dragon: The Hidden World Comparisons
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- Fighting With My Family Comparisons
Filed under: Midnight Previews, How to Train Your Dragon: The Hidden World, The LEGO Movie 2: The Second Part, Fighting With My Family