Thursday Night Previews: Meg Takes a Big Bite out of the Box Office
August 10, 2018
The Meg earned $4 million during its Thursday previews. This is about double what I was expecting and puts it on a clear path to over $30 million during its opening weekend. It will likely be front-loaded, as the reviews are barely above 50% positive and this genre of film tends to be front-loaded, even with good reviews. That said, it could match Annabelle: Creation’s opening from last year with just over $35 million. We will know more tomorrow when Friday’s estimates come in. The film also reportedly earned $16 million during its opening day in China, earning third place in the process. It’s going to be a busy weekend in China if a $16 million opening day is only good enough for third place.
Slender Man opened with $1 million on Thursday, which is also marginally better than expected. For comparison, Wish Upon earned barely more than a third of that. The two films not only share an actress, but they have both earned similar reviews. If the two films have similar legs, then Slender Man will open with close to $15 million. That’s probably too optimistic, as this film had louder buzz, but $12 million is not out of reach.
There were no previews for BlacKkKlansman, while Dog Days opened on Wednesday.
- The Meg Comparisons
- BlacKkKlansman Comparisons
- Slender Man Comparisons
- Dog Days Comparisons
Filed under: Midnight Previews, The Meg, Slender Man, BlacKkKlansman, Dog Days, Joey King