Thursday Night Previews: Incredibles Doubles Dory’s Record with $18.5 million
June 15, 2018
Incredibles 2 earned $18.5 million on preview night, which is double the previous record for an animated film of $9.2 million held by Finding Dory. However, and this is massively important, we’ve seen a number of really impressive previews turn into disappointing opening weekends, so I think it is wise to wait until Friday’s full numbers are in before we get excited about the movie’s weekend results. Even with 93% positive reviews, it could still be front-loaded and it might not necessarily break Dory’s and Pixar’s opening weekend record of $135.06 million. Normally I would be really enthusiastic about this result, but recent events have made it clear that being more cautious is better.
Tag opened with $1.3 million during its previews, putting it ahead of the $1 million result Game Night managed. Its reviews are just below the overall positive level, so its word-of-mouth shouldn’t really affect its legs.
SuperFly opened on Wednesday with $1.20 million, and it added $935,000 on Thursday. I was expecting a faster opening day, but a deeper decline on Thursday, so this sort of balances out. It like won’t hit $11 million over the five-day weekend, but it could still earn $7 million over the three-day weekend.
- Incredibles 2 Comparisons
- Tag Comparisons
- SuperFly Comparisons
Filed under: Midnight Previews, Incredibles 2, Tag, Superfly