Thursday Night Previews: Jigsaw Grabs a $1.6 million Piece of the Box Office

October 27, 2017

Jigsaw

Jigsaw earned $1.6 million during its midnight previews last night. Happy Death Day earned an even $1 million during its previews on its way to a $26 million opening. However, there are many factors that will result in shorter legs. For instance, Happy Death Day earned better reviews, while Jigsaw is the latest installment in a long-running franchise. Finally, Happy Death Day’s target audience skewed female, while Jigsaw skews male and men are more likely to rush out to see a movie than women are. That said, this is a great start and the film should easily top our prediction with at least $20 million during its opening weekend.

We finally have the numbers for Suburbicon and Thank You for Your Service and they are not good. Suburbicon earned $180,000 during its previews, while Thank You for Your Service pulled in $280,000. By comparison, last week, Only the Brave earned $305,000 in previews, while The Snowman only managed $270,000. Thank You for Your Service is earning good reviews, but the reviews are not good enough to overcome this start. Meanwhile, Suburbicon’s reviews have fallen to merely 27% positive. It will likely have poor legs.

- Jigsaw Comparisons
- Suburbicon Comparisons
- Thank You for Your Service Comparisons

Filed under: Midnight Previews, Suburbicon, The Snowman, Only the Brave, Jigsaw, Thank You for Your Service, Happy Death Day, Saw