International Box Office: Cinderella Story

March 18, 2015

Cinderella led the way on the international box office, but it can't be described as a Cinderella opening, as every one expected it to earn first place. The film pulled in $62.4 million in 31 markets during its first weekend of release. This includes $25.01 million during its first weekend in China, which was easily enough for first place. It also earned first place in Russia with $2.62 million on 1,550 screens over the weekend for a total opening of $7.06 million. The film placed first in Mexico ($5 million) and Italy ($4.6 million). It is still too early to tell where it will finish, but this is a strong start. By this time next week, it will likely have pulled in enough to cover its entire production budget.

Big Hero 6 remained in second place, in a distant second place, with $17.0 million in 23 markets over the weekend for totals of $411.1 million internationally and $632.8 million worldwide. It is the biggest animated film of 2014. Its haul includes $22.68 million in China, but that was for the full week, giving the film a total of $66.36 million in that market. The film is showing better than average legs in China, so it should get to $100 million in that market before the end of its run.

Focus remained in third place with $13.8 million in 61 markets for an international total of $58.1 million. The film earned first place in Brazil with $1.7 million on 625 screens. It also remained in first place in Mexico with $1.7 million over the weekend for a total of $5.3 million after two.

Kingsman: The Secret Service held onto fourth place with $13.7 million in 56 markets for totals of $169.9 million internationally and $277.3 million worldwide. The film added $2.93 million on 569 screens in South Korea giving the film a running tally of $35.63 million in that market. It also opened in first place in Germany with $2.2 million on 629 screens.

Chappie rose to fifth place with $13.61 million on 7,045 screens in 68 markets for a two-week total of $33.83 million. The film's best new market was South Korea, where it placed third with $2.42 million on 536 screens over the weekend for a total opening of $2.75 million. Its best holdover was Russia, where it remained in second place with $1.65 million on 1,213 screens over the weekend for a two-week total of $5.70 million.

Jupiter Ascending fell from first to sixth with $8.8 million in 37 markets for an international total of $125.3 million. Almost all of its weekend number came from China, while for the full week it earned $16.86 million in that market for a running tally of $40.09 million. The film opens in Japan next weekend, but I can't imagine it will do well enough there to make a real difference.

Fifty Shades of Grey landed in seventh place with $8.4 million on 5,841 screens in 60 markets for totals of $385.2 million internationally and $546.5 million worldwide after a month of release. The film is coasting on holdovers and will likely slip out of the top ten very soon; however, it is the tenth biggest worldwide release for Universal, so even if it didn't earn a penny more, it is still a monster hit.

American Sniper was right behind with $8.3 million in 57 markets over the weekend for totals of $176.0 million and $517.4 million worldwide.

Run All Night opened in ninth place with $7.5 million on 1,945 screens in 19 markets. This includes a second place, $1.23 million opening in 436 theaters in the U.K. It also earned $1.2 million in France.

From Vegas to Macau II, a.k.a., The Man from Macau II, rounded out the top ten with $5.0 million over the weekend for a total of $150.63 million after four.

- C.S.Strowbridge

Filed under: International Box Office, Jupiter Ascending, Kingsman: The Secret Service, Big Hero 6, Fifty Shades of Grey, Cinderella, Chappie, Run All Night, Focus, American Sniper