Not Quite Mega on IMAX

November 9, 2010

MegaMind opened on 195 IMAX screens over the weekend earning an estimated $3 million in the process. This gives the film a per screener average of around $15,000, which is higher than its overall per theater average, but not by a huge margin. Certainly not the huge margins we've come to expect. Internationally the film made $250,000 on 9 screens, which is more inline with previous results.

Up next for the format is Harry Potter and the Deathly Hallows: Part I on the 19th.

- C.S.Strowbridge

Filed under: Megamind