DVD Sales: Iron Has Soft Start on DVD
April 25, 2012
It was a bad week for DVD, which is common at this time of year. The Iron Lady was the best of the new releases, but it only managed second place. War Horse climbed into top spot with 244,000 units / $4.67 million over the week for totals of 830,000 units / $14.62 million after two.
The Iron Lady was right behind with 228,000 units / $3.42 million during its first week of release. This is an acceptable opening for a limited release that managed some significant mainstream success. Alvin and the Chipmunks: Chip-Wrecked and We Bought a Zoo were neck and neck for third place. The former sold 186,000 units and $3.35 million in revenue, while the latter managed 183,000 units sold and $3.30 million. The two films have running tallies of 1.83 million units / $30.12 million and 727,000 units / $12.53 million respectively. The Darkest Hour opened in fifth place with 136,000 units / $2.03 million. The film struggled at the box office and it is doing no better on the home market, so the kindest thing to do is just move on.
The only other new release to chart was One Tree Hill: Season Nine. It earned seventh place with 87,000 units / $2.17 million.
Filed under: Video Sales, The Darkest Hour, War Horse, We Bought a Zoo, The Iron Lady, Alvin and the Chipmunks: Chipwrecked