Weekend Estimates: Star Treks into Mehness
May 19, 2013
Paramount downplayed talk of a $100 million opening weekend for Star Trek Into Darkness, and the results for the weekend show that they were right to do so. The film is predicted to earn $70.5 million over the three-day weekend for a total of $84.1 million after four days. That compares to a three-day opening of $79.2 million for the previous Star Trek outing, which means the franchise is essentially treading water in spite of generally good reviews and enthusiasm among its core audience. This clearly won't be the breakout into super-blockbuster territory that some were hoping for, although it should set a franchise record thanks to improved international numbers.
The other big piece of news from this week's chart is the excellent opening in limited release for Frances Ha, the Noah Baumbach comedy starring Greta Gerwig. It will open with around $133,000 in four theaters for an average of $33,000 in each. Depending on word of mouth, it has a chance of being the indie hit of the Summer. Note, however, that Moonrise Kingdom opened this time last year with a $522,000 opening weekend from four theaters, so Frances Ha is well short of recording-breaking territory.
Bruce Nash, bruce.nash@the-numbers.com
Filed under: Weekend Estimates, Star Trek Into Darkness, Frances Ha, Noah Baumbach, Greta Gerwig