Per Theater Chart: New Releases Strike Out

April 16, 2013

There were no films able to reach the $10,000 club on this week's per theater average. However, while this is disappointing, it is not uncommon for this time of year. The best film was 42, which not only opened in first place on the overall chart, but also earned first place on the per theater average chart with an average of $9,153. The best limited release of the week was Disconnect, which earned an average of $8,240 in 15 theaters.

There were a few other new limited releases that did quite well, but there were also several that were disasters. To the Wonder didn't live up to its pedigree with an average of $6,856 in 17 theaters. The Angel's Share earned its fair share with an average of $6,279 in three theaters. It's a Disaster didn't live down to its name earning an acceptable average of $5,102 in three theaters. Unfortunately, not every film was as lucky. The Fists of Legend barely avoided the Mendoza Line with an average of $2,141 in 23 theaters. Love, Marilyn was even further behind with just $943 in its one theater. The Man Who Laughs was also only playing in one theater and it earned just $564. Finally, Into the White will be mired in red ink, as it opened with a mere $90 in its lone theater.

This past week also saw milestones reached for a few Per Theater Chart alumni:

• Trance expanded dramatically over the weekend and that helped it reach $1 million. However, despite its pedigree, the odds of it expanding significantly beyond this are very limited. That said, it should still reach another milestone or two.
• Likewise, The Place Beyond the Pines also expanded significantly this past weekend and that helped it reach the top ten while its running tally topped $5 million. It still has room to expand and it is easily the biggest limited release of the year. (This is not counting Spring Breakers, which had a prestige release and not a true limited release.)
• Finally, Silver Linings Playbook hit $130 million over the weekend putting it in 23rd place for the year. That is likely as far as it will go, but this is a great result for a wide release, never mind a film that expanded from limited to wide over the course of weeks.

Filed under: Weekend Estimates, Theater Averages, Trance, Silver Linings Playbook, To the Wonder, 42, Spring Breakers, Disconnect, The Place Beyond the Pines, Into the White, It's a Disaster, The Angels’ Share, Jeonseolui Joomeok, L'Homme qui rit, Love, Marilyn