Per Theater Chart: Yellow Day Opens in the Black

September 24, 2014

Awards Season might have begun, as there were six new releases in the $10,000 club this past weekend. Leading the way was Yellow Day, with an estimated $31,000 in one theater. 20,000 Days of Earth was close behind with $27,879 over the weekend and $30,969 over five days, also in one theater. Pump! earned an average of $14,059 in three theaters, which is particularly good for a documentary. A fellow documentary, Art and Craft, was next with an average of $11,500 in two theaters. Not Cool debuted with $10,329 on one theater, which is surprisingly strong, given its lack of reviews. Likewise, Hector and the Search for Happiness earned bad reviews, but still managed an average of $10,212 in four theaters.

There were a large number of other new limited releases over the weekend. Keep On Keepin' On earned an average of $6,465 in two theaters. Khoobsurat was right behind with an average of $6,054 in 57 theaters. The Guest earned an average of $4,449, which is better than it looks for two reasons. Firstly, the film was playing in 19 theaters, which is a lot for a limited release. Secondly it opened on Wednesday. Stop the Pounding Heart struggled with an opening of $2,363 in its lone theater.

Unfortunately, there were several other new limited releases that performed even weaker. Hollidaysburg missed the Mendoza Line, but it was relatively close with $1,713 in one theater. Tusk was playing in more than 600 theaters, which partially explains its poor opening average of $1,407. It might become a cult hit down the road. The Zero Theorem was next with an average of $1,330 in 63 theaters. Life's a Breeze earned an average of $681 in two theaters.

This past week also saw milestones reached for a couple of Per Theater Chart alumni:

• The Trip to Italy has overtaken The Trip over the weekend, reaching $2 million in the process.
• Magic in the Moonlight topped $10 million before the weekend, but that is as far as it will go. It is the fourth film in a row directed by Woody Allen to reach this milestone.

Filed under: Weekend Estimates, Theater Averages, The Trip to Italy, Tusk, , The Zero Theorem, Life’s a Breeze, Magic in the Moonlight, Hector and the Search for Happiness, Stop the Pounding Heart, The Guest, Keep On Keepin’ On, Pump, 20,000 Days on Earth, Yellow Day, Art and Craft, Not Cool, Hollidaysburg, Khoobsurat, Woody Allen