November 5th, 2017
Thor: Ragnarok continues a remarkable record for the Marvel Cinematic Universe this weekend by posting a $121 million opening weekend, according to Disney’s Sunday morning estimate. That’s a significant increase from the $85.7 million of Thor: Dark World, and means that each sub-franchise based on an individual character has had increasing open box office from film to film: Iron Man’s openings went from $102 million, to $128 million, to $174 million; Captain America went $65 million, $95 million, $179 million; and now Thor has gone $65 million, $86 million, and $121 million.
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December 6th, 2015
Ant-Man had the fourth worst global box office for a film in the Marvel Cinematic Universe. It earned over $500 million and was still the fourth worst in the franchise's run. That's impressive. One of the reasons for the franchise's success is the quality. No MCU film has earned a Tomatometer Score below the overall positive level, this includes Ant-Man. Is it worthy of this? Or is this the first MCU film I didn't like?
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September 30th, 2014
Jon Favreau's career behind the camera started out with smaller movies. He co-wrote Swingers and wrote and directed Made. However, recently he has directed a number of major movies. He was the one behind the camera for the first two Iron Man movies, for instance, and the average budget for his three most recent films he directed is close to $175 million. With his latest film, Chef, he went the opposite direction and created a much, much smaller film. Was he able to still maintain his usual high level of quality? Or does he need the spectacle to make a compelling movie?
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January 18th, 2014
One could argue that Instructions Not Included was the biggest surprise hit of the year. In a year in which Iron Man 3 earned $1.2 million billion worldwide, doubling the franchise average, a small movie from Mexico is still arguably the biggest surprise hit of the year. While Iron Man 3 was the follow-up to one of the biggest hits of all time, Instructions Not Included came out of nowhere to become the biggest Spanish-language hit of all time. Is it as good as its box office numbers would indicate? Or it is more right place, right time?
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May 14th, 2013
Iron Man 3 remained on top of the chart, as expected, but the big news of the weekend was The Great Gatsby. The film opened with more than $50 million, which is twice as much as some analysts were expecting and about 50% more than the average. Does this mean 2013 ended its losing streak? Nope. Iron Man 3 missed expectations by a couple of million dollars, while Peeples bombed utterly. This left the overall box office down 27% from last weekend to $158 million. This is 7.5% lower than the same weekend last year. Hopefully Star Trek into Darkness will help end this losing streak next weekend.
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May 6th, 2013
There was some good news and some bad news over the weekend. The good new was Iron Man 3, which lived up to our lofty expectations and became the second biggest opening weekend of all time. This one film earned more than the entire box office earned last weekend, leading to an 136% increase week-over-week to $217 million. The bad news is The Avengers, which did even better when it opened this weekend last year. Year-over-year, 2013 suffered a 16% decline. Meanwhile, year-to-date, 2013 is now behind 2012's pace by 11% at $3.13 billion to $3.52 billion.
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May 2nd, 2013
Summer finally begins. 2013 has been a really bad year so far and after four months, it is 12% or $384 million behind last year's pace. On the one hand, the summer blockbuster season should boost 2013's overall numbers right out of the gate. A lot of people, myself included, think Iron Man 3 will have the second-best opening weekend of all time. On the other hand, the film with the biggest opening weekend of all time was The Avengers, which opened this weekend last year. We can't even look for a counter-programming film or holdovers to help 2013 over the top, as there are no counter-programming films and none of the holdovers are likely to reach $10 million over the weekend. Look for yet another loss in the year-over-year comparison.
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May 1st, 2013
As April ends and summer begins, we see the 2013 box office on a losing streak. There is some good news, as May should be much, much, much better than April was. Much better. During the five weekends in May, there are nine films opening wide. Of those film, there are seven that at least have a shot at $100 million. And of those seven films, four at least have a shot at $200 million, two have a shot at $300 million, and we might even have a $400 million hit this month. Iron Man 3 should turn out to be the biggest hit of the month, while there are some who think Star Trek: Into Darkness could be a close competitor for that honor. There's also some bad news. The Avengers opened last May and earned more than $600 million. No film opening this month will come close to that figure. There's a chance the top two films opening this month won't match that combined. On the other hand, last year there was a huge drop-off from the biggest hit of the month to the second biggest hit of the month. There were so many high-profile failures last year, that 2013 might actually start winning some weekends in the year-over-year comparison.
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