Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

DVD Sales: Winning the Game

February 18th, 2010

Half a dozen new releases reached the top 30 on this week's sales chart and one of them reached number one. Even so, it was a really weak list. Gamer opened in first place, but it only sold 346,000 units and generated $5.78 million in consumer spending at retail. That's mediocre, no matter what its ranking. More...

DVD and Blu-ray Releases for January 19th, 2010

January 19th, 2010

The flood of home debuts for September releases continues this week and unfortunately there are not a lot of TV on DVD releases or limited releases to take up the slack at the top. There are a few releases that are of interest though, including The Invention of Lying on Blu-ray and Angus, Thongs and Perfect Snogging on DVD. The former probably has more mainstream appeal, but the latter is the better film, and with plenty of extras on the DVD, it is the Pick of the Week. More...