Life as We Know It (2010)

Life as We Know It poster
Theatrical Performance
Domestic Box Office $53,374,681Details
International Box Office $52,513,156Details
Worldwide Box Office $105,887,837
Home Market Performance
Est. Domestic DVD Sales $20,482,869 Details
Est. Domestic Blu-ray Sales $3,412,594 Details
Total Est. Domestic Video Sales $23,895,463
Further financial details...

Synopsis

After a disastrous first date, the only thing they have in common is their dislike for each other and their love for their goddaughter, Sophie. But when they suddenly become all Sophie has in the world, they are forced to put their differences aside. Juggling career ambitions and competing social calendars, they’ll have to find some common ground while living under one roof — and deal with life as we know it.

Metrics

Opening Weekend:$14,506,464 (27.2% of total gross)
Legs:3.68 (domestic box office/biggest weekend)
Domestic Share:50.4% (domestic box office/worldwide)
Production Budget:$38,000,000 (worldwide box office is 2.8 times production budget)
Theater counts:3,150 opening theaters/3,150 max. theaters, 5.5 weeks average run per theater
Infl. Adj. Dom. BO $72,921,730

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,750 $53,374,681
All Time International Box Office (Rank 1,901-2,000) 1,939 $52,513,156
All Time Worldwide Box Office (Rank 1,701-1,800) 1,741 $105,887,837

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: October 8th, 2010 (Wide) by Warner Bros.
Video Release: February 8th, 2011 by Warner Home Video, released as Life As We Know It
MPAA Rating: PG-13 for sexual material, language and some drug content
(Rating bulletin 2125, 6/16/2010)
Running Time: 113 minutes
Comparisons: vs. Trainwreck
Create your own comparison chart…
Keywords: Romance, Unexpected Families, Orphan, Dysfunctional Family, Romantic Comedy
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Josephson Entertainment, Gold Circle Films, Village Roadshow Productions
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Halloween (All Movies, 3-Day, Inflation Adjusted) 273 $5,648,882 Oct 29, 2010 24
Columbus Day (All Movies, 3-Day) 45 $14,506,464 Oct 8, 2010 3
Columbus Day (All Movies, 3-Day, Inflation Adjusted) 77 $20,206,093 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon) 48 $16,211,823 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 58 $22,581,494 Oct 8, 2010 3
Columbus Day (Opening, 3-Day) 24 $14,506,464 Oct 8, 2010 3
Columbus Day (Opening, 3-Day, Inflation Adjusted) 42 $20,206,093 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon) 24 $16,211,823 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 30 $22,581,494 Oct 8, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,701-1,800) 1,750 $53,374,681
All Time Domestic Inflation Adjusted Box Office (Rank 2,301-2,400) 2,326 $72,921,730
All Time Domestic Non-Sequel Box Office (Rank 1,301-1,400) 1,324 $53,374,681
Top 2010 Movies at the Domestic Box Office 62 $53,374,681
All Time Domestic Box Office for Original Screenplay Movies (Rank 801-900) 805 $53,374,681
All Time Domestic Box Office for Live Action Movies (Rank 1,401-1,500) 1,413 $53,374,681
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 701-800) 795 $53,374,681
All Time Domestic Box Office for Romantic Comedy Movies 89 $53,374,681
All Time Domestic Box Office for PG-13 Movies (Rank 701-800) 729 $53,374,681
All Time Domestic Box Office for Warner Bros. Movies (Rank 201-300) 290 $53,374,681

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 2 $14,506,464   3,150 $4,605   $14,506,464 1
Oct 15, 2010 5 $8,955,409 -38% 3,150 $2,843   $28,620,147 2
Oct 22, 2010 7 $6,136,454 -31% 3,019 $2,033   $37,601,835 3
Oct 29, 2010 8 $4,055,473 -34% 2,860 $1,418   $43,533,312 4
Nov 5, 2010 11 $3,066,179 -24% 1,950 $1,572   $48,506,252 5
Nov 12, 2010 14 $1,294,110 -58% 1,239 $1,044   $50,754,729 6
Nov 19, 2010 17 $536,379 -59% 558 $961   $51,630,962 7
Nov 26, 2010 30 $154,381 -71% 249 $620   $51,980,019 8
Dec 3, 2010 30 $102,958 -33% 208 $495   $52,122,400 9
Dec 10, 2010 35 $58,306 -43% 120 $486   $52,209,884 10
Dec 17, 2010 41 $40,499 -31% 75 $540   $52,275,973 11
Dec 24, 2010 28 $111,595 +176% 248 $450   $52,457,573 12
Dec 31, 2010 23 $204,575 +83% 248 $825   $52,886,508 13
Jan 7, 2011 29 $152,285 -26% 188 $810   $53,133,727 14
Jan 14, 2011 39 $88,487 -42% 132 $670   $53,273,361 15
Jan 21, 2011 44 $49,551 -44% 86 $576   $53,358,964 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 8, 2010 1 $5,227,215     3,150 $1,659   $5,227,215 1
Oct 9, 2010 2 $5,676,359 +9%   3,150 $1,802   $10,903,574 2
Oct 10, 2010 2 $3,602,890 -37%   3,150 $1,144   $14,506,464 3
Oct 11, 2010 3 $1,705,359 -53%   3,150 $541   $16,211,823 4
Oct 12, 2010 2 $1,239,104 -27%   3,150 $393   $17,450,927 5
Oct 13, 2010 2 $1,080,372 -13%   3,150 $343   $18,531,299 6
Oct 14, 2010 3 $1,133,439 +5%   3,150 $360   $19,664,738 7
Oct 15, 2010 4 $3,053,639 +169% -42% 3,150 $969   $22,718,377 8
Oct 16, 2010 5 $3,855,596 +26% -32% 3,150 $1,224   $26,573,973 9
Oct 17, 2010 5 $2,046,174 -47% -43% 3,150 $650   $28,620,147 10
Oct 18, 2010 5 $636,180 -69% -63% 3,150 $202   $29,256,327 11
Oct 19, 2010 5 $808,271 +27% -35% 3,150 $257   $30,064,598 12
Oct 20, 2010 5 $682,310 -16% -37% 3,150 $217   $30,746,908 13
Oct 21, 2010 5 $718,473 +5% -37% 3,150 $228   $31,465,381 14
Oct 22, 2010 6 $2,001,780 +179% -34% 3,019 $663   $33,467,161 15
Oct 23, 2010 7 $2,694,493 +35% -30% 3,019 $893   $36,161,654 16
Oct 24, 2010 7 $1,440,181 -47% -30% 3,019 $477   $37,601,835 17
Oct 25, 2010 7 $418,381 -71% -34% 3,019 $139   $38,020,216 18
Oct 26, 2010 7 $524,139 +25% -35% 3,019 $174   $38,544,355 19
Oct 27, 2010 7 $451,296 -14% -34% 3,019 $149   $38,995,651 20
Oct 28, 2010 7 $482,188 +7% -33% 3,019 $160   $39,477,839 21
Oct 29, 2010 8 $1,448,123 +200% -28% 2,860 $506   $40,925,962 22
Oct 30, 2010 8 $1,742,898 +20% -35% 2,860 $609   $42,668,860 23
Oct 31, 2010 8 $864,452 -50% -40% 2,860 $302   $43,533,312 24
Nov 1, 2010 8 $441,308 -49% +5% 2,860 $154   $43,974,620 25
Nov 2, 2010 7 $559,237 +27% +7% 2,860 $196   $44,533,857 26
Nov 3, 2010 8 $421,167 -25% -7% 2,860 $147   $44,955,024 27
Nov 4, 2010 8 $485,049 +15% +1% 2,860 $170   $45,440,073 28
Nov 5, 2010 11 $1,007,763 +108% -30% 1,950 $517   $46,447,836 29
Nov 6, 2010 11 $1,416,472 +41% -19% 1,950 $726   $47,864,308 30
Nov 7, 2010 11 $641,944 -55% -26% 1,950 $329   $48,506,252 31
Nov 8, 2010 11 $164,008 -74% -63% 1,950 $84   $48,670,260 32
Nov 9, 2010 11 $212,031 +29% -62% 1,950 $109   $48,882,291 33
Nov 10, 2010 12 $214,214 +1% -49% 1,725 $124   $49,096,505 34
Nov 11, 2010 12 $364,114 +70% -25% 1,725 $211   $49,460,619 35
Nov 12, 2010 13 $442,069 +21% -56% 1,239 $357   $49,902,688 36
Nov 13, 2010 14 $583,422 +32% -59% 1,239 $471   $50,486,110 37
Nov 14, 2010 14 $268,619 -54% -58% 1,239 $217   $50,754,729 38
Nov 15, 2010 15 $72,328 -73% -56% 1,239 $58   $50,827,057 39
Nov 16, 2010 14 $100,123 +38% -53% 1,239 $81   $50,927,180 40
Nov 17, 2010 15 $84,093 -16% -61% 1,239 $68   $51,011,273 41
Nov 18, 2010 15 $83,310 -1% -77% 1,239 $67   $51,094,583 42
Nov 19, 2010 - $171,402 +106% -61% 558 $307   $51,265,985 43
Nov 20, 2010 - $241,384 +41% -59% 558 $433   $51,507,369 44
Nov 21, 2010 - $123,593 -49% -54% 558 $221   $51,630,962 45
Nov 22, 2010 - $54,617 -56% -24% 558 $98   $51,685,579 46
Nov 23, 2010 - $77,286 +42% -23% 558 $139   $51,762,865 47
Nov 24, 2010 - $29,451 -62% -65% 301 $98   $51,792,316 48
Nov 25, 2010 - $33,322 +13% -60% 301 $111   $51,825,638 49
Nov 26, 2010 - $60,229 +81% -65% 249 $242   $51,885,867 50
Nov 27, 2010 - $68,098 +13% -72% 249 $273   $51,953,965 51
Nov 28, 2010 - $26,054 -62% -79% 249 $105   $51,980,019 52
Nov 29, 2010 - $8,858 -66% -84% 249 $36   $51,988,877 53
Nov 30, 2010 - $10,364 +17% -87% 249 $42   $51,999,241 54
Dec 1, 2010 - $9,224 -11% -69% 249 $37   $52,008,465 55
Dec 2, 2010 - $10,977 +19% -67% 249 $44   $52,019,442 56
Dec 3, 2010 - $35,470 +223% -41% 208 $171   $52,054,912 57
Dec 4, 2010 - $43,082 +21% -37% 208 $207   $52,097,994 58
Dec 5, 2010 - $24,406 -43% -6% 208 $117   $52,122,400 59
Dec 6, 2010 - $6,066 -75% -32% 208 $29   $52,128,466 60
Dec 7, 2010 - $7,958 +31% -23% 208 $38   $52,136,424 61
Dec 8, 2010 - $7,321 -8% -21% 208 $35   $52,143,745 62
Dec 9, 2010 - $7,833 +7% -29% 208 $38   $52,151,578 63
Dec 10, 2010 - $20,313 +159% -43% 120 $169   $52,171,891 64
Dec 11, 2010 - $24,019 +18% -44% 120 $200   $52,195,910 65
Dec 12, 2010 - $13,974 -42% -43% 120 $116   $52,209,884 66
Dec 13, 2010 - $5,599 -60% -8% 120 $47   $52,215,483 67
Dec 14, 2010 - $6,194 +11% -22% 120 $52   $52,221,677 68
Dec 15, 2010 - $6,132 -1% -16% 120 $51   $52,227,809 69
Dec 16, 2010 - $7,665 +25% -2% 120 $64   $52,235,474 70
Dec 17, 2010 - $11,970 +56% -41% 75 $160   $52,247,444 71
Dec 18, 2010 - $16,107 +35% -33% 75 $215   $52,263,551 72
Dec 19, 2010 - $12,422 -23% -11% 75 $166   $52,275,973 73
Dec 20, 2010 - $7,351 -41% +31% 75 $98   $52,283,324 74
Dec 21, 2010 - $8,333 +13% +35% 75 $111   $52,291,657 75
Dec 22, 2010 - $25,855 +210% +322% 248 $104   $52,317,512 76
Dec 23, 2010 - $28,466 +10% +271% 248 $115   $52,345,978 77
Dec 24, 2010 - $15,300 -46% +28% 248 $62   $52,361,278 78
Dec 25, 2010 - $38,268 +150% +138% 248 $154   $52,399,546 79
Dec 26, 2010 - $58,027 +52% +367% 248 $234   $52,457,573 80
Dec 27, 2010 - $52,085 -10% +609% 248 $210   $52,509,658 81
Dec 28, 2010 - $56,529 +9% +578% 248 $228   $52,566,187 82
Dec 29, 2010 - $56,482 n/c +118% 248 $228   $52,622,669 83
Dec 30, 2010 - $59,264 +5% +108% 248 $239   $52,681,933 84
Dec 31, 2010 - $45,410 -23% +197% 248 $183   $52,727,343 85
Jan 1, 2011 - $96,164 +112% +151% 248 $388   $52,823,507 86
Jan 2, 2011 - $63,001 -34% +9% 248 $254   $52,886,508 87
Jan 3, 2011 - $26,609 -58% -49% 248 $107   $52,913,117 88
Jan 4, 2011 - $24,815 -7% -56% 248 $100   $52,937,932 89
Jan 5, 2011 - $22,086 -11% -61% 248 $89   $52,960,018 90
Jan 6, 2011 - $21,424 -3% -64% 248 $86   $52,981,442 91
Jan 7, 2011 - $46,575 +117% +3% 188 $248   $53,028,017 92
Jan 8, 2011 - $67,997 +46% -29% 188 $362   $53,096,014 93
Jan 9, 2011 - $37,713 -45% -40% 188 $201   $53,133,727 94
Jan 10, 2011 - $10,165 -73% -62% 188 $54   $53,143,892 95
Jan 11, 2011 - $13,316 +31% -46% 188 $71   $53,157,208 96
Jan 12, 2011 - $13,050 -2% -41% 188 $69   $53,170,258 97
Jan 13, 2011 - $14,616 +12% -32% 188 $78   $53,184,874 98
Jan 14, 2011 - $25,014 +71% -46% 132 $190   $53,209,888 99
Jan 15, 2011 - $36,270 +45% -47% 132 $275   $53,246,158 100
Jan 16, 2011 - $27,203 -25% -28% 132 $206   $53,273,361 101
Jan 17, 2011 39 $16,966 -38% +67% 132 $129   $53,290,327 102
Jan 18, 2011 - $6,278 -63% -53% 132 $48   $53,296,605 103
Jan 19, 2011 - $6,158 -2% -53% 132 $47   $53,302,763 104
Jan 20, 2011 - $6,650 +8% -55% 132 $50   $53,309,413 105
Jan 21, 2011 - $14,975 +125% -40% 86 $174   $53,324,388 106
Jan 22, 2011 - $23,682 +58% -35% 86 $275   $53,348,070 107
Jan 23, 2011 - $10,894 -54% -60% 86 $127   $53,358,964 108
Jan 24, 2011 - $3,496 -68% -79% 86 $41   $53,362,460 109
Jan 25, 2011 - $3,825 +9% -39% 86 $44   $53,366,285 110
Jan 26, 2011 - $3,703 -3% -40% 86 $43   $53,369,988 111
Jan 27, 2011 - $4,693 +27% -29% 86 $55   $53,374,681 112

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 2 $19,664,738   3,150 $6,243   $19,664,738 1
Oct 15, 2010 5 $11,800,643 -40% 3,150 $3,746   $31,465,381 2
Oct 22, 2010 7 $8,012,458 -32% 3,019 $2,654   $39,477,839 3
Oct 29, 2010 8 $5,962,234 -26% 2,860 $2,085   $45,440,073 4
Nov 5, 2010 11 $4,020,546 -33% 1,950 $2,062   $49,460,619 5
Nov 12, 2010 14 $1,633,964 -59% 1,239 $1,319   $51,094,583 6
Nov 19, 2010 21 $731,055 -55% 558 $1,310   $51,825,638 7
Nov 26, 2010 30 $193,804 -73% 249 $778   $52,019,442 8
Dec 3, 2010 31 $132,136 -32% 208 $635   $52,151,578 9
Dec 10, 2010 35 $83,896 -37% 120 $699   $52,235,474 10
Dec 17, 2010 37 $110,504 +32% 248 $446   $52,345,978 11
Dec 24, 2010 25 $335,955 +204% 248 $1,355   $52,681,933 12
Dec 31, 2010 23 $299,509 -11% 248 $1,208   $52,981,442 13
Jan 7, 2011 29 $203,432 -32% 188 $1,082   $53,184,874 14
Jan 14, 2011 39 $124,539 -39% 132 $943   $53,309,413 15
Jan 21, 2011 45 $65,268 -48% 86 $759   $53,374,681 16

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,901-2,000) 1,939 $52,513,156
All Time International Non-Sequel Box Office (Rank 1,401-1,500) 1,437 $52,513,156
Top 2010 Movies at the International Box Office 69 $52,513,156
All Time International Box Office for Original Screenplay Movies (Rank 901-1,000) 907 $52,513,156
All Time International Box Office for Live Action Movies (Rank 1,501-1,600) 1,515 $52,513,156
All Time International Box Office for Contemporary Fiction Movies (Rank 801-900) 840 $52,513,156
All Time International Box Office for Romantic Comedy Movies 99 $52,513,156
All Time International Box Office for PG-13 Movies (Rank 701-800) 706 $52,513,156
All Time International Box Office for Warner Bros. Movies (Rank 201-300) 263 $52,513,156

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,701-1,800) 1,741 $105,887,837
All Time Worldwide Non-Sequel Box Office (Rank 1,201-1,300) 1,268 $105,887,837
Top 2010 Movies at the Worldwide Box Office 61 $105,887,837
All Time Worldwide Box Office for Original Screenplay Movies (Rank 801-900) 801 $105,887,837
All Time Worldwide Box Office for Live Action Movies (Rank 1,301-1,400) 1,366 $105,887,837
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 701-800) 750 $105,887,837
All Time Worldwide Box Office for Romantic Comedy Movies 88 $105,887,837
All Time Worldwide Box Office for PG-13 Movies (Rank 701-800) 708 $105,887,837
All Time Worldwide Box Office for Warner Bros. Movies (Rank 201-300) 264 $105,887,837

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 20112506,542 506,542$7,086,523$7,086,5231
Feb 20, 20118210,671-58% 717,213$2,947,287$10,033,8102
Feb 27, 20115121,467-42% 838,680$1,785,565$11,819,3753
Mar 6, 2011975,246-38% 913,926$1,127,938$12,947,3134
Mar 13, 20111660,618-19% 974,544$908,664$13,855,9775
Mar 20, 20111943,966-27% 1,018,510$659,050$14,515,0276
Mar 27, 20112630,909-30% 1,049,419$463,326$14,978,3537
Apr 3, 20112817,991-42% 1,067,410$269,685$15,248,0388

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 2011361,061 61,061$1,494,774$1,494,7741
Feb 20, 2011929,057-52% 90,118$580,844$2,075,6182

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Katherine Heigl    Holly Berenson
Josh Duhamel    Eric Messer

Supporting Cast

Alexis Clagett    Sophie
Brynn Clagett    Sophie
Brooke Clagett    Sophie
Josh Lucas    Sam
Christina Hendricks    Alison Novak
Hayes MacArthur    Peter Novak
Sarah Burns    Janine Groff

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Barry Josephson    Producer
Paul Brooks    Producer
Denise Di Novi    Executive Producer
Scott Niemeyer    Executive Producer
Norm Waitt    Executive Producer
Katherine Heigl    Executive Producer
Nancy Heigl    Executive Producer
Joe Hartwick Jr    Executive Producer
Bruce Berman    Executive Producer
Brad Kessell    Co-Producer
Alexander Young    Co-Producer
Greg Berlanti    Director
Ian Deitchman    Screenwriter
Kristian Rusk Robinson    Screenwriter
Daniel Hegeman*    Sound Effects Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Mega Close Race

March 8th, 2011

There was a close race for top spot on the sales chart this week between two new releases. Megamind won that race with 949,000 units / $13.28 million to 923,000 units / $12.92 million for Due Date. But to be fair to Megamind, it went on sale on Friday not Tuesday like Due Date did. More...

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 8th, 2011

February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

International Box Office: Getting Active

October 27th, 2010

Mirroring its domestic debut, Paranormal Activity 2 opened in first place internationally with $22.32 million on 2752 screens in 21 markets. The film opened in first place in the U.K. with $5.92 million on 389 screens, while it also topped the charts in Australia with $2.68 million on 185 screens and in Mexico with $1.86 million in 452. On the other hand, it had to settle for second place in South Korea with $1.05 million on 218 screens over the weekend and $1.18 million in total. While in Italy it could do no better than fourth place with $1.55 million on 250. More...

Making a Jackass out of Analysts

October 18th, 2010

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Will 2010 Remain in the Red?

October 14th, 2010

The past few weeks haven't exactly been kind to the box office, with more films struggling than soaring. The industry as a whole is obviously hoping things turn around this weekend and 2010 ends its losing streak against 2009. We've lost ground four of the past five weekends. Worse still, three of those times 2010 failed to get within 10% of 2009's weekend number. Turning things around might be more than a little difficult, as this time last year there were five films that earned $10 million or more, while this year we might not have three films do the same. More...

Contest: Don't Be Trolling: Winning Announcement

October 14th, 2010

The winners of our Don't Be Trolling contest were determined and they are... More...

Social is still Popular with the People

October 11th, 2010

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Will There Be a Real Horse Race at the Box Office?

October 7th, 2010

There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace. More...

Contest: Don't Be Trolling

October 1st, 2010

"And then like yous peoples were like, 'Yous trollin'!' and I was like 'I am not trollin'!'"

Sorry, Internet Geek Attack.

Since it is October, it should come as no surprise that horror films will be popular in the box office prediction contest. This includes the target film this week, Life As We Know It, which could be the scariest film of the month. On the other hand, one of the prizes is a comedy, Troll 2, which is unintentionally funny. In order to win, one must simply predict the opening weekend box office number for Life As We Know It. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Troll 2 on DVD, as well as Stargate Universe: 1.5 on DVD. (The full season comes out on Tuesday.) Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Troll 2 on DVD, as well as Stargate Universe: 1.5 on DVD. Entries must be received by 10 a.m., Pacific Time on Friday, October 8 to be eligible, so don't delay! More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

After a disastrous first date, the only thing they have in common is their dislike for each other and their love for their goddaughter, Sophie. But when they suddenly become all Sophie has in the world, they are forced to put their differences aside. Juggling career ambitions and competing social calendars, they’ll have to find some common ground while living under one roof — and deal with life as we know it.

Metrics

Opening Weekend:$14,506,464 (27.2% of total gross)
Legs:3.68 (domestic box office/biggest weekend)
Domestic Share:50.4% (domestic box office/worldwide)
Production Budget:$38,000,000 (worldwide box office is 2.8 times production budget)
Theater counts:3,150 opening theaters/3,150 max. theaters, 5.5 weeks average run per theater
Infl. Adj. Dom. BO $72,921,730

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,750 $53,374,681
All Time International Box Office (Rank 1,901-2,000) 1,939 $52,513,156
All Time Worldwide Box Office (Rank 1,701-1,800) 1,741 $105,887,837

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: October 8th, 2010 (Wide) by Warner Bros.
Video Release: February 8th, 2011 by Warner Home Video, released as Life As We Know It
MPAA Rating: PG-13 for sexual material, language and some drug content
(Rating bulletin 2125, 6/16/2010)
Running Time: 113 minutes
Comparisons: vs. Trainwreck
Create your own comparison chart…
Keywords: Romance, Unexpected Families, Orphan, Dysfunctional Family, Romantic Comedy
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Josephson Entertainment, Gold Circle Films, Village Roadshow Productions
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Halloween (All Movies, 3-Day, Inflation Adjusted) 273 $5,648,882 Oct 29, 2010 24
Columbus Day (All Movies, 3-Day) 45 $14,506,464 Oct 8, 2010 3
Columbus Day (All Movies, 3-Day, Inflation Adjusted) 77 $20,206,093 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon) 48 $16,211,823 Oct 8, 2010 3
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 58 $22,581,494 Oct 8, 2010 3
Columbus Day (Opening, 3-Day) 24 $14,506,464 Oct 8, 2010 3
Columbus Day (Opening, 3-Day, Inflation Adjusted) 42 $20,206,093 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon) 24 $16,211,823 Oct 8, 2010 3
Columbus Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 30 $22,581,494 Oct 8, 2010 3

Leading Cast

Katherine Heigl    Holly Berenson
Josh Duhamel    Eric Messer

Supporting Cast

Alexis Clagett    Sophie
Brynn Clagett    Sophie
Brooke Clagett    Sophie
Josh Lucas    Sam
Christina Hendricks    Alison Novak
Hayes MacArthur    Peter Novak
Sarah Burns    Janine Groff

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Barry Josephson    Producer
Paul Brooks    Producer
Denise Di Novi    Executive Producer
Scott Niemeyer    Executive Producer
Norm Waitt    Executive Producer
Katherine Heigl    Executive Producer
Nancy Heigl    Executive Producer
Joe Hartwick Jr    Executive Producer
Bruce Berman    Executive Producer
Brad Kessell    Co-Producer
Alexander Young    Co-Producer
Greg Berlanti    Director
Ian Deitchman    Screenwriter
Kristian Rusk Robinson    Screenwriter
Daniel Hegeman*    Sound Effects Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Mega Close Race

March 8th, 2011

There was a close race for top spot on the sales chart this week between two new releases. Megamind won that race with 949,000 units / $13.28 million to 923,000 units / $12.92 million for Due Date. But to be fair to Megamind, it went on sale on Friday not Tuesday like Due Date did. More...

DVD Sales: Color Pulling in the Green

February 23rd, 2011

Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail. More...

DVD and Blu-ray Releases for February 8th, 2011

February 8th, 2011

Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras. More...

International Box Office: Getting Active

October 27th, 2010

Mirroring its domestic debut, Paranormal Activity 2 opened in first place internationally with $22.32 million on 2752 screens in 21 markets. The film opened in first place in the U.K. with $5.92 million on 389 screens, while it also topped the charts in Australia with $2.68 million on 185 screens and in Mexico with $1.86 million in 452. On the other hand, it had to settle for second place in South Korea with $1.05 million on 218 screens over the weekend and $1.18 million in total. While in Italy it could do no better than fourth place with $1.55 million on 250. More...

Making a Jackass out of Analysts

October 18th, 2010

After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year. More...

Will 2010 Remain in the Red?

October 14th, 2010

The past few weeks haven't exactly been kind to the box office, with more films struggling than soaring. The industry as a whole is obviously hoping things turn around this weekend and 2010 ends its losing streak against 2009. We've lost ground four of the past five weekends. Worse still, three of those times 2010 failed to get within 10% of 2009's weekend number. Turning things around might be more than a little difficult, as this time last year there were five films that earned $10 million or more, while this year we might not have three films do the same. More...

Contest: Don't Be Trolling: Winning Announcement

October 14th, 2010

The winners of our Don't Be Trolling contest were determined and they are... More...

Social is still Popular with the People

October 11th, 2010

The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe. More...

Will There Be a Real Horse Race at the Box Office?

October 7th, 2010

There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace. More...

Contest: Don't Be Trolling

October 1st, 2010

"And then like yous peoples were like, 'Yous trollin'!' and I was like 'I am not trollin'!'"

Sorry, Internet Geek Attack.

Since it is October, it should come as no surprise that horror films will be popular in the box office prediction contest. This includes the target film this week, Life As We Know It, which could be the scariest film of the month. On the other hand, one of the prizes is a comedy, Troll 2, which is unintentionally funny. In order to win, one must simply predict the opening weekend box office number for Life As We Know It. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Troll 2 on DVD, as well as Stargate Universe: 1.5 on DVD. (The full season comes out on Tuesday.) Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Troll 2 on DVD, as well as Stargate Universe: 1.5 on DVD. Entries must be received by 10 a.m., Pacific Time on Friday, October 8 to be eligible, so don't delay! More...

2010 Preview: October

October 1st, 2010

September is nearly over and the Fall box office season is about to begin in earnest. September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less. Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around. In fact, we might not even see any that come all that close. On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better. Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,701-1,800) 1,750 $53,374,681
All Time Domestic Inflation Adjusted Box Office (Rank 2,301-2,400) 2,326 $72,921,730
All Time Domestic Non-Sequel Box Office (Rank 1,301-1,400) 1,324 $53,374,681
Top 2010 Movies at the Domestic Box Office 62 $53,374,681
All Time Domestic Box Office for Original Screenplay Movies (Rank 801-900) 805 $53,374,681
All Time Domestic Box Office for Live Action Movies (Rank 1,401-1,500) 1,413 $53,374,681
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 701-800) 795 $53,374,681
All Time Domestic Box Office for Romantic Comedy Movies 89 $53,374,681
All Time Domestic Box Office for PG-13 Movies (Rank 701-800) 729 $53,374,681
All Time Domestic Box Office for Warner Bros. Movies (Rank 201-300) 290 $53,374,681

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 2 $14,506,464   3,150 $4,605   $14,506,464 1
Oct 15, 2010 5 $8,955,409 -38% 3,150 $2,843   $28,620,147 2
Oct 22, 2010 7 $6,136,454 -31% 3,019 $2,033   $37,601,835 3
Oct 29, 2010 8 $4,055,473 -34% 2,860 $1,418   $43,533,312 4
Nov 5, 2010 11 $3,066,179 -24% 1,950 $1,572   $48,506,252 5
Nov 12, 2010 14 $1,294,110 -58% 1,239 $1,044   $50,754,729 6
Nov 19, 2010 17 $536,379 -59% 558 $961   $51,630,962 7
Nov 26, 2010 30 $154,381 -71% 249 $620   $51,980,019 8
Dec 3, 2010 30 $102,958 -33% 208 $495   $52,122,400 9
Dec 10, 2010 35 $58,306 -43% 120 $486   $52,209,884 10
Dec 17, 2010 41 $40,499 -31% 75 $540   $52,275,973 11
Dec 24, 2010 28 $111,595 +176% 248 $450   $52,457,573 12
Dec 31, 2010 23 $204,575 +83% 248 $825   $52,886,508 13
Jan 7, 2011 29 $152,285 -26% 188 $810   $53,133,727 14
Jan 14, 2011 39 $88,487 -42% 132 $670   $53,273,361 15
Jan 21, 2011 44 $49,551 -44% 86 $576   $53,358,964 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Oct 8, 2010 1 $5,227,215     3,150 $1,659   $5,227,215 1
Oct 9, 2010 2 $5,676,359 +9%   3,150 $1,802   $10,903,574 2
Oct 10, 2010 2 $3,602,890 -37%   3,150 $1,144   $14,506,464 3
Oct 11, 2010 3 $1,705,359 -53%   3,150 $541   $16,211,823 4
Oct 12, 2010 2 $1,239,104 -27%   3,150 $393   $17,450,927 5
Oct 13, 2010 2 $1,080,372 -13%   3,150 $343   $18,531,299 6
Oct 14, 2010 3 $1,133,439 +5%   3,150 $360   $19,664,738 7
Oct 15, 2010 4 $3,053,639 +169% -42% 3,150 $969   $22,718,377 8
Oct 16, 2010 5 $3,855,596 +26% -32% 3,150 $1,224   $26,573,973 9
Oct 17, 2010 5 $2,046,174 -47% -43% 3,150 $650   $28,620,147 10
Oct 18, 2010 5 $636,180 -69% -63% 3,150 $202   $29,256,327 11
Oct 19, 2010 5 $808,271 +27% -35% 3,150 $257   $30,064,598 12
Oct 20, 2010 5 $682,310 -16% -37% 3,150 $217   $30,746,908 13
Oct 21, 2010 5 $718,473 +5% -37% 3,150 $228   $31,465,381 14
Oct 22, 2010 6 $2,001,780 +179% -34% 3,019 $663   $33,467,161 15
Oct 23, 2010 7 $2,694,493 +35% -30% 3,019 $893   $36,161,654 16
Oct 24, 2010 7 $1,440,181 -47% -30% 3,019 $477   $37,601,835 17
Oct 25, 2010 7 $418,381 -71% -34% 3,019 $139   $38,020,216 18
Oct 26, 2010 7 $524,139 +25% -35% 3,019 $174   $38,544,355 19
Oct 27, 2010 7 $451,296 -14% -34% 3,019 $149   $38,995,651 20
Oct 28, 2010 7 $482,188 +7% -33% 3,019 $160   $39,477,839 21
Oct 29, 2010 8 $1,448,123 +200% -28% 2,860 $506   $40,925,962 22
Oct 30, 2010 8 $1,742,898 +20% -35% 2,860 $609   $42,668,860 23
Oct 31, 2010 8 $864,452 -50% -40% 2,860 $302   $43,533,312 24
Nov 1, 2010 8 $441,308 -49% +5% 2,860 $154   $43,974,620 25
Nov 2, 2010 7 $559,237 +27% +7% 2,860 $196   $44,533,857 26
Nov 3, 2010 8 $421,167 -25% -7% 2,860 $147   $44,955,024 27
Nov 4, 2010 8 $485,049 +15% +1% 2,860 $170   $45,440,073 28
Nov 5, 2010 11 $1,007,763 +108% -30% 1,950 $517   $46,447,836 29
Nov 6, 2010 11 $1,416,472 +41% -19% 1,950 $726   $47,864,308 30
Nov 7, 2010 11 $641,944 -55% -26% 1,950 $329   $48,506,252 31
Nov 8, 2010 11 $164,008 -74% -63% 1,950 $84   $48,670,260 32
Nov 9, 2010 11 $212,031 +29% -62% 1,950 $109   $48,882,291 33
Nov 10, 2010 12 $214,214 +1% -49% 1,725 $124   $49,096,505 34
Nov 11, 2010 12 $364,114 +70% -25% 1,725 $211   $49,460,619 35
Nov 12, 2010 13 $442,069 +21% -56% 1,239 $357   $49,902,688 36
Nov 13, 2010 14 $583,422 +32% -59% 1,239 $471   $50,486,110 37
Nov 14, 2010 14 $268,619 -54% -58% 1,239 $217   $50,754,729 38
Nov 15, 2010 15 $72,328 -73% -56% 1,239 $58   $50,827,057 39
Nov 16, 2010 14 $100,123 +38% -53% 1,239 $81   $50,927,180 40
Nov 17, 2010 15 $84,093 -16% -61% 1,239 $68   $51,011,273 41
Nov 18, 2010 15 $83,310 -1% -77% 1,239 $67   $51,094,583 42
Nov 19, 2010 - $171,402 +106% -61% 558 $307   $51,265,985 43
Nov 20, 2010 - $241,384 +41% -59% 558 $433   $51,507,369 44
Nov 21, 2010 - $123,593 -49% -54% 558 $221   $51,630,962 45
Nov 22, 2010 - $54,617 -56% -24% 558 $98   $51,685,579 46
Nov 23, 2010 - $77,286 +42% -23% 558 $139   $51,762,865 47
Nov 24, 2010 - $29,451 -62% -65% 301 $98   $51,792,316 48
Nov 25, 2010 - $33,322 +13% -60% 301 $111   $51,825,638 49
Nov 26, 2010 - $60,229 +81% -65% 249 $242   $51,885,867 50
Nov 27, 2010 - $68,098 +13% -72% 249 $273   $51,953,965 51
Nov 28, 2010 - $26,054 -62% -79% 249 $105   $51,980,019 52
Nov 29, 2010 - $8,858 -66% -84% 249 $36   $51,988,877 53
Nov 30, 2010 - $10,364 +17% -87% 249 $42   $51,999,241 54
Dec 1, 2010 - $9,224 -11% -69% 249 $37   $52,008,465 55
Dec 2, 2010 - $10,977 +19% -67% 249 $44   $52,019,442 56
Dec 3, 2010 - $35,470 +223% -41% 208 $171   $52,054,912 57
Dec 4, 2010 - $43,082 +21% -37% 208 $207   $52,097,994 58
Dec 5, 2010 - $24,406 -43% -6% 208 $117   $52,122,400 59
Dec 6, 2010 - $6,066 -75% -32% 208 $29   $52,128,466 60
Dec 7, 2010 - $7,958 +31% -23% 208 $38   $52,136,424 61
Dec 8, 2010 - $7,321 -8% -21% 208 $35   $52,143,745 62
Dec 9, 2010 - $7,833 +7% -29% 208 $38   $52,151,578 63
Dec 10, 2010 - $20,313 +159% -43% 120 $169   $52,171,891 64
Dec 11, 2010 - $24,019 +18% -44% 120 $200   $52,195,910 65
Dec 12, 2010 - $13,974 -42% -43% 120 $116   $52,209,884 66
Dec 13, 2010 - $5,599 -60% -8% 120 $47   $52,215,483 67
Dec 14, 2010 - $6,194 +11% -22% 120 $52   $52,221,677 68
Dec 15, 2010 - $6,132 -1% -16% 120 $51   $52,227,809 69
Dec 16, 2010 - $7,665 +25% -2% 120 $64   $52,235,474 70
Dec 17, 2010 - $11,970 +56% -41% 75 $160   $52,247,444 71
Dec 18, 2010 - $16,107 +35% -33% 75 $215   $52,263,551 72
Dec 19, 2010 - $12,422 -23% -11% 75 $166   $52,275,973 73
Dec 20, 2010 - $7,351 -41% +31% 75 $98   $52,283,324 74
Dec 21, 2010 - $8,333 +13% +35% 75 $111   $52,291,657 75
Dec 22, 2010 - $25,855 +210% +322% 248 $104   $52,317,512 76
Dec 23, 2010 - $28,466 +10% +271% 248 $115   $52,345,978 77
Dec 24, 2010 - $15,300 -46% +28% 248 $62   $52,361,278 78
Dec 25, 2010 - $38,268 +150% +138% 248 $154   $52,399,546 79
Dec 26, 2010 - $58,027 +52% +367% 248 $234   $52,457,573 80
Dec 27, 2010 - $52,085 -10% +609% 248 $210   $52,509,658 81
Dec 28, 2010 - $56,529 +9% +578% 248 $228   $52,566,187 82
Dec 29, 2010 - $56,482 n/c +118% 248 $228   $52,622,669 83
Dec 30, 2010 - $59,264 +5% +108% 248 $239   $52,681,933 84
Dec 31, 2010 - $45,410 -23% +197% 248 $183   $52,727,343 85
Jan 1, 2011 - $96,164 +112% +151% 248 $388   $52,823,507 86
Jan 2, 2011 - $63,001 -34% +9% 248 $254   $52,886,508 87
Jan 3, 2011 - $26,609 -58% -49% 248 $107   $52,913,117 88
Jan 4, 2011 - $24,815 -7% -56% 248 $100   $52,937,932 89
Jan 5, 2011 - $22,086 -11% -61% 248 $89   $52,960,018 90
Jan 6, 2011 - $21,424 -3% -64% 248 $86   $52,981,442 91
Jan 7, 2011 - $46,575 +117% +3% 188 $248   $53,028,017 92
Jan 8, 2011 - $67,997 +46% -29% 188 $362   $53,096,014 93
Jan 9, 2011 - $37,713 -45% -40% 188 $201   $53,133,727 94
Jan 10, 2011 - $10,165 -73% -62% 188 $54   $53,143,892 95
Jan 11, 2011 - $13,316 +31% -46% 188 $71   $53,157,208 96
Jan 12, 2011 - $13,050 -2% -41% 188 $69   $53,170,258 97
Jan 13, 2011 - $14,616 +12% -32% 188 $78   $53,184,874 98
Jan 14, 2011 - $25,014 +71% -46% 132 $190   $53,209,888 99
Jan 15, 2011 - $36,270 +45% -47% 132 $275   $53,246,158 100
Jan 16, 2011 - $27,203 -25% -28% 132 $206   $53,273,361 101
Jan 17, 2011 39 $16,966 -38% +67% 132 $129   $53,290,327 102
Jan 18, 2011 - $6,278 -63% -53% 132 $48   $53,296,605 103
Jan 19, 2011 - $6,158 -2% -53% 132 $47   $53,302,763 104
Jan 20, 2011 - $6,650 +8% -55% 132 $50   $53,309,413 105
Jan 21, 2011 - $14,975 +125% -40% 86 $174   $53,324,388 106
Jan 22, 2011 - $23,682 +58% -35% 86 $275   $53,348,070 107
Jan 23, 2011 - $10,894 -54% -60% 86 $127   $53,358,964 108
Jan 24, 2011 - $3,496 -68% -79% 86 $41   $53,362,460 109
Jan 25, 2011 - $3,825 +9% -39% 86 $44   $53,366,285 110
Jan 26, 2011 - $3,703 -3% -40% 86 $43   $53,369,988 111
Jan 27, 2011 - $4,693 +27% -29% 86 $55   $53,374,681 112

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 8, 2010 2 $19,664,738   3,150 $6,243   $19,664,738 1
Oct 15, 2010 5 $11,800,643 -40% 3,150 $3,746   $31,465,381 2
Oct 22, 2010 7 $8,012,458 -32% 3,019 $2,654   $39,477,839 3
Oct 29, 2010 8 $5,962,234 -26% 2,860 $2,085   $45,440,073 4
Nov 5, 2010 11 $4,020,546 -33% 1,950 $2,062   $49,460,619 5
Nov 12, 2010 14 $1,633,964 -59% 1,239 $1,319   $51,094,583 6
Nov 19, 2010 21 $731,055 -55% 558 $1,310   $51,825,638 7
Nov 26, 2010 30 $193,804 -73% 249 $778   $52,019,442 8
Dec 3, 2010 31 $132,136 -32% 208 $635   $52,151,578 9
Dec 10, 2010 35 $83,896 -37% 120 $699   $52,235,474 10
Dec 17, 2010 37 $110,504 +32% 248 $446   $52,345,978 11
Dec 24, 2010 25 $335,955 +204% 248 $1,355   $52,681,933 12
Dec 31, 2010 23 $299,509 -11% 248 $1,208   $52,981,442 13
Jan 7, 2011 29 $203,432 -32% 188 $1,082   $53,184,874 14
Jan 14, 2011 39 $124,539 -39% 132 $943   $53,309,413 15
Jan 21, 2011 45 $65,268 -48% 86 $759   $53,374,681 16

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,901-2,000) 1,939 $52,513,156
All Time International Non-Sequel Box Office (Rank 1,401-1,500) 1,437 $52,513,156
Top 2010 Movies at the International Box Office 69 $52,513,156
All Time International Box Office for Original Screenplay Movies (Rank 901-1,000) 907 $52,513,156
All Time International Box Office for Live Action Movies (Rank 1,501-1,600) 1,515 $52,513,156
All Time International Box Office for Contemporary Fiction Movies (Rank 801-900) 840 $52,513,156
All Time International Box Office for Romantic Comedy Movies 99 $52,513,156
All Time International Box Office for PG-13 Movies (Rank 701-800) 706 $52,513,156
All Time International Box Office for Warner Bros. Movies (Rank 201-300) 263 $52,513,156

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,701-1,800) 1,741 $105,887,837
All Time Worldwide Non-Sequel Box Office (Rank 1,201-1,300) 1,268 $105,887,837
Top 2010 Movies at the Worldwide Box Office 61 $105,887,837
All Time Worldwide Box Office for Original Screenplay Movies (Rank 801-900) 801 $105,887,837
All Time Worldwide Box Office for Live Action Movies (Rank 1,301-1,400) 1,366 $105,887,837
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 701-800) 750 $105,887,837
All Time Worldwide Box Office for Romantic Comedy Movies 88 $105,887,837
All Time Worldwide Box Office for PG-13 Movies (Rank 701-800) 708 $105,887,837
All Time Worldwide Box Office for Warner Bros. Movies (Rank 201-300) 264 $105,887,837

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 20112506,542 506,542$7,086,523$7,086,5231
Feb 20, 20118210,671-58% 717,213$2,947,287$10,033,8102
Feb 27, 20115121,467-42% 838,680$1,785,565$11,819,3753
Mar 6, 2011975,246-38% 913,926$1,127,938$12,947,3134
Mar 13, 20111660,618-19% 974,544$908,664$13,855,9775
Mar 20, 20111943,966-27% 1,018,510$659,050$14,515,0276
Mar 27, 20112630,909-30% 1,049,419$463,326$14,978,3537
Apr 3, 20112817,991-42% 1,067,410$269,685$15,248,0388

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Feb 13, 2011361,061 61,061$1,494,774$1,494,7741
Feb 20, 2011929,057-52% 90,118$580,844$2,075,6182

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.