Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Home Market Releases for August 21st, 2018

August 20th, 2018

It’s a good week on the home market as we not only have a monster hit that is worth being a Pick of the Week contender, Deadpool 2, we have a wide selection of other contenders. This includes a limited release, First Reformed; an Anime title,Sakura Quest: Part Two; as well as a TV on DVD release, Ash vs. Evil Dead: Season Three. In the end, I went with Ash vs. Evil Dead: Season Three, but it was a close race. More...

Weekend Wrap-Up: Ocean’s 8 has Franchise Best Opening with $41.61 million

June 12th, 2018

The weekend was very kind to Ocean’s 8, as it opened with $41.61 million. This is not only the top result this weekend, it is the best opening weekend in the franchise. Hereditary also opened on the high end of expectations, leaving just Hotel Artemis as the only disappointment of the weekend. Overall, the box office rose 13% from last weekend to $120 million. More importantly, this was 17% lower than the same weekend last year. That said, it could have been worse and 2018 still has a 5.1% / $250 million lead over 2017 at $5.11 billion to $4.86 billion. More...

Weekend Wrap-Up: Box Office Is Far from Wonderful

June 4th, 2018

The overall weekend went about as well as expected. Unfortunately, that’s not good news. Solo: A Star Wars Story fell about as much as the average sophomore blockbuster film falls during a post-holiday weekend, earning first place with $29.40 million, while Deadpool 2 was the only other film to earn more than $20 million, landing in second with $23.18 million. The biggest new release of the week was Adrift with $11.60 million. The overall box office fell 42% from last weekend to just $106 million. To put this into perspective, this weekend last year, Wonder Woman opened with $103 million. That one movie made almost as much as the entire box office made this year. The year-over-year decline was 43%. Fortunately, 2018 is still ahead of 2017 by a sizable amount at 6.8% or $310 million at $4.94 billion to $4.63 billion and in a couple of weeks, 2018 should start winning again in the year-over-year comparison. More...

Weekend Estimates: Solo and Deadpool put New Releases In their Place

June 3rd, 2018

We predicted Solo: A Star Wars Story would earn about $30 million during its second weekend of release and it earned $29.3 million over the weekend. I’m calling that a victory. It did fall 65%, but this is a standard decline for a tentpole release after a holiday weekend. The film has $148.89 million after 10 days of release and is on pace to top $200 million domestically. Internationally it has $115.3 million, including $30.3 million this past weekend. It doesn’t open in Japan until the end of June, but once it does, it should reach $400 million worldwide. Had the film not needed extensive reshoots, this would have been enough to break even, eventually. More...

Friday Estimates: Solo Remains Tops, Adrift Floats, Action Sinks

June 2nd, 2018

As expected, Solo: A Star Wars Story earned top spot on Friday with $8.15 million. We predicted it would earn about $30 million and it looks like that’s the case, although it’s on track for the lower end of that range, with a $29 million sophomore stint. If it recovers next weekend, then it will remain on pace for $200 million domestically. However, getting to that milestone is more about saving face than breaking even at this point. Even if the film’s reviews help it become a hit on the home market, it’s not going to break even any time soon. Fortunately, The Last Jedi made enough profits that Disney will still be happy with the overall results of the franchise. Plus there’s always merchandising, something the Star Wars films helped perfect. More...

Thursday Night Previews: Adrift is Not Lost Yet - Update

June 1st, 2018

Adrift started its box office run with $725,000, which is a little above expectations. It’s not enough to think it will climb into second place over the weekend, but if it can open above $15 million, then it will have a real shot at breaking even early in its home market run. Its reviews are 67% positive, which is nothing special, but it certainly won’t hurt its legs. If the audiences react similarly, then $15 million is a real possibility. More...

2018 Preview: June

June 1st, 2018

This May was an odd month, as Avengers: Infinity War opened on the last weekend of April, rather than the first weekend of May. This meant May started out slowly, but Deadpool 2 and Solo: A Star Wars Story did well enough to give 2018 a healthy lead over 2017. Looking forward, there are two potential monster hits this month, Incredibles 2 and Jurassic World: Fallen Kingdom, and another $100 million hit, Ocean’s 8. Last June, there were four $100 million hits, led by Wonder Woman, which pulled in over $400 million. I think 2018 and 2017 will be an even match at the top, so 2018 will have to rely on depth to improve upon its lead over 2017. More...

Weekend Predictions: Solo Will Have No Trouble Setting the New Releases Adrift

May 31st, 2018

While there are three wide releases coming out this week, Solo: A Star Wars Story should have no trouble remaining in top spot. In fact, Adrift is the only wide release that has a better than 50/50 shot at $10 million over the weekend. Action Point may or may not reach the top five. Meanwhile, there are some who think Upgrade will miss the Mendoza Line. This weekend last year, Wonder Woman opened with more than $100 million. The top ten won’t get there this year. 2018 is going to get crushed in the year-over-year competition. More...

Action Point Trailer

May 24th, 2018

Comedy starring Johnny Knoxville opens June 1 ... Full Movie Details. More...