See also: Weekly Blu-ray Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States DVD Sales Chart for Week Ending August 21, 2011

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (1) Rio 303,015 -38% 2,132,127  $4,542,195  $31,960,584 3
2 (-) Dexter: Season 5 245,966   245,966  $7,292,892  $7,292,892 48
3 new Something Borrowed 160,763   160,763  $2,535,233  $2,535,233 1
4 new Priest 149,359   149,359  $2,658,590  $2,658,590 1
5 (4) Soul Surfer 66,112 -54% 543,069  $1,156,299  $8,782,842 3
6 new Jane Eyre (2011) 64,377   64,377  $1,093,765  $1,093,765 1
7 (3) Paul 64,019 -63% 236,925  $1,183,711  $4,174,985 2
8 (8) Rango 58,978 n/c 1,217,728  $884,080  $20,513,812 6
9 (2) Jumping the Broom 54,350 -76% 282,879  $896,232  $4,854,354 2
10 new Hoodwinked Too! Hood vs. Evil 51,650   51,650  $836,730  $836,730 1
11 new The Conspirator 48,758   48,758  $828,398  $828,398 1
12 (6) The Fox and the Hound / The Fox and the Hound Two 40,329 -49% 119,267  $765,848  $2,185,943 2
13 (9) Mrs. Doubtfire 39,447 -1% 794,825  $342,211  $7,483,677 806
14 (5) Your Highness 38,731 -59% 132,214  $658,040  $2,275,296 2
15 (10) Limitless 36,582 -6% 535,733  $548,364  $9,430,585 5
16 (11) Dr. Seuss’ The Cat in the Hat 35,783 -5% 1,153,549  $223,286  $11,029,283 388
17 (12) Source Code 30,412 -19% 474,642  $379,846  $6,603,817 4
18 (7) Mars Needs Moms 29,420 -58% 98,750  $525,147  $1,755,755 2
19 (13) The Lincoln Lawyer 28,373 -15% 585,668  $447,726  $9,073,901 6
20 (17) Tangled 22,368 -14% 6,102,303  $336,862  $93,753,671 21
21 (-) Battle: Los Angeles 18,071 +3% 818,380  $305,761  $14,185,701 10
22 (19) Harry Potter and the Deathly Hallows, Part I 16,490 -34% 5,657,512  $222,450  $78,379,454 19
23 (20) Jesse Stone: Innocents Lost 15,371 -34% 85,693  $307,266  $1,396,553 3
24 (18) Howard the Duck 15,219 -40% 100,655  $91,162  $602,923 128
25 (14) Just Go With It 14,830 -50% 817,041  $231,793  $13,821,322 11
26 (-) Arthur 14,651 -19% 243,267  $209,216  $3,689,897 6
27 (-) Insidious 14,041 -5% 365,039  $238,557  $6,322,220 6
28 (-) Love Actually 12,837 -17% 164,016  $74,198  $1,009,022 382
29 (15) Eastbound & Down: The Complete Second Season 12,477 -56% 110,309  $249,415  $1,796,844 3
30 (-) Entourage: The Complete Seventh Season 11,659 -23% 209,631  $219,772  $4,791,744 6

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.