See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending August 1, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 new Clash of the Titans 385,972   385,972  $9,730,354  $9,730,354 1
2 new Batman: Under the Red Hood 60,868   60,868  $1,368,916  $1,368,916 1
3 new Repo Men 35,509   35,509  $960,530  $960,530 1
4 (1) Cop Out 24,085 -75% 119,788  $481,452  $2,870,199 2
5 (2) The Losers 23,120 -75% 117,177  $462,163  $2,754,330 2
6 (3) Avatar 22,888 -12% 4,809,156  $730,018  $152,515,534 15
7 (5) Percy Jackson & The Olympians: The Lightning Thief 12,544 -28% 300,042  $338,565  $8,064,596 5
8 (23) The Hangover 11,772 +151% 2,811,718  $188,309  $49,109,674 33
9 (8) Hot Tub Time Machine 11,270 -21% 204,578  $279,280  $5,271,888 5
10 (9) Alice in Wonderland 11,000 -19% 877,765  $363,201  $24,224,551 9
11 (6) The Book of Eli 10,846 -28% 517,099  $280,690  $12,931,965 7
12 new Ip Man 9,109   9,109  $191,197  $191,197 1
13 (4) The Bounty Hunter 8,530 -53% 89,544  $186,636  $2,103,649 3
14 (12) Shutter Island 7,642 -16% 292,071  $152,539  $6,334,030 8
15 (13) Green Zone 6,716 -22% 150,481  $164,473  $3,884,715 6
16 (15) Toy Story 6,677 -18% 573,181  $136,712  $14,287,074 718
17 (-) Taken 6,639 +1,412% 187,708  $100,112  $3,497,079 64
18 (17) Life 6,021 -14% 140,568  $270,892  $6,908,556 9
19 (20) The Dark Knight 5,828 -10% 799,420  $102,365  $12,106,297 86
- (-) Toy Story 2 4,758 -43% 518,151  $95,158  $12,894,865 489

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.